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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Saturday, October 28, 2017

How To Strategize As An Entrepreneur

When you go to the gym, do you ever see the same person there every time, working out really hard? With some, you notice you never see any progress with their body. How is that even possible? The same thing goes with business. You can have two people that became entrepreneurs at the exact same time. We'll call them Bobby and Joey. Bobby and Joey are both all-the-timers, working 80 hours a week. But five years into it, Bobby's business does $5 million a year, and Joey's business only does a couple hundred thousand dollars a year. Why is that? It's all about priorities. So in this video Patrick Bet-David goes into how to prioritize as an entrepreneur.

Wednesday, October 25, 2017

The 3 Most Important Skills In Sales

If you're an entrepreneur, business person, or CEO, sooner or later you'll realize that sales rules the business world. The sooner you turn that into a science, the better you do in business and the sooner your revenue goes the direction you want it to go. So in this video, Patrick Bet-David talks to you about the three most important skills in sales.

Saturday, October 21, 2017

The Truth Spoken To Young Entrepreneurs

This video is an excerpt from a talk that Patrick Bet-David gave at the Texas A&M Entrepreneur Society. In it he covers everything from drugs to the problem solving power of entrepreneurs, to how to take a business from local to global and more.

Wednesday, October 18, 2017

9 Things That Turn Off Potential Customers

Very rarely will you hear people talk about the topic of what turns off potential customers, but I think it's an important topic to cover. So in this video, the following 9 things will be covered that can turn off potential customers. #1: Smoking Cigarettes -- 0:44 #2: Odor - 3:55 #3: Small Lies - 5:51 #4: Too Pushy -- 6:19 #5: Too Soft - 6:50 #6: Look at the Eyes - 7:32 #7: Delivering on Promises 8:01 #8: Fa├žade/Authentic - 8:57 #9: Discipline with Health -- 10:51

Saturday, October 14, 2017

How To Improve Your Sales Process And Increase Business

Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. In this video you'll get into the following six parts of the sales process. #1: Prospecting - 1:56   #2: Approach and Contact - 6:40   #3: Presentation - 8:53   #4: Follow Up - 11:36   #5: Referrals -- 15:05 #6: Maintain Customer Relationships - 17:26

Wednesday, October 11, 2017

Customer Service Vs. Customer Experience

Customer service vs. customer experience; Do you know the difference?

One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business.

Saturday, October 7, 2017

How To Give Great Customer Service...The L.A.S.T Method

What do you do when your customer has a problem? In this video, you will learn how to give great customer service. You will learn many polite expressions you can use with your customers. The video explain the Listen, Apologize, Solve, and Thank (L.A.S.T) method, which will help your performance in any customer situation. You'll also get customer service tips for dealing with an angry customer.

Wednesday, October 4, 2017

How To Create Your Own Mini-Monopoly

My friend, Mikki, doesn’t even have to give her order at our local Starbucks drive through.  They recognize the sound of her voice over the speaker and her 12 step Quad Grande Coconut Milk Latte with a pump of vanilla is ready in a flash.  Mikki has granted Starbucks a monopoly on her morning caffeination.  

The traditional monopolies we hear about on the news or learned about in school are faceless behemoths that dominate the landscape and devour everything in their path.  Whether it’s a monster software company or an airline pushing their weight around, those are the old-world monopolies.  “My way or the Highway” methodology does not endear itself to today’s customers.   That is no way to create the loyalty we are after.

But take a look at all of the smaller monopolies that you personally grant your loyalty to every day.  From the hairstylist that knows how to tame your cowlick, to your dentist that has x-rays of every filling and puts up with your lies about flossing.  There are small monopolies that smart entrepreneurs are building all over the world.  You could leave any time and go to one of many competitors, but you don’t.  Why?

If you are a business owner, in sales or marketing, you should be asking yourself that same question about your business.  We all want to hear our customers tell a friend, “I’ll never go anywhere else”.

Why are they great?

Automatic money machine - They generate predictable and repeatable cash for your business, often while you are sleeping.
Referrals - They generate a lot of new business without spending a dime on advertising.  Their customers become fans and turn into a free sales force.
Sticky - They know and hold a significant amount of your personal information.  That is tough to transfer. (Apps like Dropbox have you invested by keeping your files in the cloud for you.)
* Old friends - the greeting, they meet you at the door like an old friend.  If you are old enough to remember the show “Cheers” then you know why Norm came back every night.  You want to be where everyone knows your name. 

Start thinking like a monopoly:

Learn your customers habits and what they love about what you do for them.  Ask them directly.  Chances are 80% of what they are willing to pay for comes from 20% of what they do for you.
Respect their time.  People hate to repeat themselves.  It shows a lack of professionalism and attention on your part.  Make it a good experience.  You don’t have to rush it, but you want to make every moment feel valuable.
Make them look or feel good about themselves.  The only reason people buy is to improve their internal state.  If your company improves their mood or solves a recurring problem, then you are on your way.
Protect and build their confidence.  In the end people want to believe they are making smart decisions.  Reinforce their confidence in a good decision with the facts and figures after the sale.  It’s a review-based world now.  Make sure it’s easy for your clients to say good things about you online.

By Todd Eberhardt Of Dynasty Leadership

At Dynasty Leadership, clients use the Catapult process to create their future company and strategize how they will gain control over their specific niche in the marketplace.  They map out their own future mini-Monopoly and begin the systematic march towards staking their claim and winning the hearts, minds and wallets of their best customers.  You can find out more at www.DynastyLC.com or call 612-845-2076.