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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Wednesday, July 26, 2017

How To Cut Down On Costs And Increase Your Profits

When the expenses of a company exceed its profits, the business often ends up in bankruptcy. Fortunately, you can prevent this from happening by taking simple steps and actions that will save the company money in the long run.

Here are a few ways to ensure that your business stays a float:

Invest in Technology

Using advanced technology in your business has great benefits. It allows the use of machines that perform tasks more efficiently and quickly.

Use computers instead of fax machines.

You can use computers in several ways like e-mails, chat, internet, and documentation while you can use the fax machine to send and receive hard copy documents. Doing away with this can save you from massive phone and electric bills in the long run.

Use Voice over IP.

Instead of paying for several phone lines, promote the use of internet calls through Skype, Google and Yahoo voice. It reduces expenses by removing unnecessary phone bills. If you truly need a landline then make do with one and use it for official purposes only.

Go paperless.

Send e-mails or chat your employees when you need to pass a memorandum instead of printing them out. Being paperless can save you tons in supply purchases. For transactions with paper, use recycled paper and only provide a limited supply for the entire staff. The method is not only time-efficient, but also environment-friendly.

Conduct meetings and presentations online.

Avoid personal clientele meet-ups if possible. Instead, do an online conference to save on time, effort, meal and transportation expenses. This also allows multiple meetings in a day and hectic businessmen will appreciate it.

Opt for cheaper ISP and web hosts.

Small-time providers are inexpensive because you don't have to pay for branding. Most of them are also more lenient in terms of data caps and bandwidth. Get plans with limits so you can monitor your usage.

Use Alternatives

Purchase LED over fluorescent.

Use energy-saving bulbs like LED that are cheaper and brighter than old-style fixtures. Install monitoring sensors so your lights only function when needed. Open the windows in the morning and rearrange your office so you can maximize daylight.

Use centralized air-conditioning.

A centralized air-conditioning system avoids excessive use. Set the thermostat to a specific time so it automatically shuts down after office hours.

Sell old machines.

You can make more money by selling old units online, instead of letting them go to waste. Make sure they remain in good, working condition so you can fetch a good price.

Choose budget fares over first class.

If travelling is a must, opt for light fares and book in advance to avail of promos. Avoid bringing a lot so you don't pay for baggage. You can also try airline - offered accommodations bundled with your booking for short trips.

Offer optional leaves or incentives.

If the office workload is less, offer optional workday leave to your employees or let them work from home. This saves you a lot from utilizing the office amenities.

Hire interns or fresh graduates.

Instead of hiring specialists, try hiring young professionals with quick learning abilities. You don't pay for their specialization but you can train them in accordance to your company's needs. Offer them a promotion after a while so they stay under you.

Running a company need not be costly as long as you are creative and disciplined. Developing employee responsiveness is the key to success.

By John Paul Richards

Visit John's site to discover free information that you can use at: http://www.johnrichards-blog.com

Saturday, July 22, 2017

The Most Important Aspect Of A Unique Business Card

We all have business cards in our wallet or purse. It's part of our business culture to introduce yourself and hand over a card with your contact information in the hopes that this particular contact will remember you. It's a staple of how business has been done for the last few centuries or so. Did you know that in fifteenth century China, they used business cards called 'visiting cards' that were designed for the purpose of setting up meetings between clients and businesses?

After that the handout card culture really soared during seventeenth century Europe, when people climbed the social ladder through personal promotion in the form of calling cards. This was due to a new form of highly mannered set of Kings, that made someone's promotion or demotion among the social ranks almost completely dependent on personal promotion.
With such a storied history behind it, custom cards have a wealth of examples of creative thinkers to draw from. Think about how often you get a business card these days, stick in your pocket or bag, and forget about it. Do you want your potential clients and customers to do that with your card?

Modern business card printers allow for options that come in all shapes and sizes and can provide you with the unique business card that gets you remembered. A fairly popular option, as an example, is a custom business card with a detachable microfiber screen cleaner that they can peel off and stick to their phones or tablets.

Unique business cards will hit the tenants of a good first impression, the principles of which have been forming for hundreds of years...

Get noticed.

Make yourself memorable.

Stand out among the crowd.

Give your contacts a useful gift for free.

Ensure that your contact information is always available by maximizing brand awareness.

Amplify the reach of your marketing message.

Instead of handing your business contacts a plain card just like everyone else, you can stand out with unique business cards. Custom cards with your logo and message, that also act as bottle openers, coupons, promotion card punches, screen cleaners, or at least something creative, will ensure you stand out.

Rather than tossing your card into a pile, or worse - the trash, your contacts can actually put your card to use. Multi purpose cards are great for extending the reach of your marketing while solidifying your brand in the minds of your clients or partners.

By Jason Thomas

Do you want your card to show how unique your business is and let it work for you long after the paper card is gone? Call Pristine Screens at (800) 540-5971 to get started on your custom business cards with screen cleaners today. http://www.pristinescreens.com

We offer FREE samples, DISCOUNTED bulk pricing, and lightning FAST delivery.

Wednesday, July 19, 2017

As Your Business Evolves And Grows, Learn To Let Go

Whether it's physical stuff, relationships, or old beliefs, sometimes it seems as if our lives are a repetitive process of let go of this, let go of that, let go of this other thing.

It's actually not a repeat of the same thing. It's a peeling back of the layers of the onion. Each time you peel back one layer, reach one level of the game, there's another level, another layer to conquer.

Remember those racing video games in arcades? You do the dirt bike race, and you win! Yay! Then, the next course is in the Alps, and you come in second. Yay for you! Now onto the next course... And so it goes.

You see the course in front of you, but that particular finish line is all you see. You don't see the next course with its finish line flag, and the one after that, and the one after that...

So, you reach the end of this race, and there's another one. Well, to embrace this next race, you have to let go of all the hangers-on from the first one.

In my second year of college, I went into individual and group therapy to deal with horrendous childhood abuse. Boom. Done. That's handled. Well, 14 years after that found me reaching out to a therapist because issues had come up. "But I already dealt with this 14 years ago!" I wailed.

No, honestly, I hadn't. Fourteen years ago I had dealt with whatever the issues were present then. After subsequent peeling of the layers, there were new issues, and those were the ones I had to deal with, even though it looked like it was the same root cause, my crappy childhood.

Let's look to a more positive note, beyond dealing with past trauma. As a business owner, you're constantly evolving and growing. You get clearer on your ideal client. You embrace authentic marketing. You say no to non-ideal clients. You choose to do only your Zone of Genius work. You close your eyes and move toward your Big Dream goals, gulping down waves of fear with each step you take.

One of the things I say constantly is that owning your own business is the most in-depth personal development course you'll ever take.

If you want to thrive in business, then you'll need to let go constantly. Here are some things to consider letting go of.


Playing small

Worrying about what other people will think

Not asking for money or the full value of your services because that's somehow wrong

Seeing being of service and making money as at odds

Feeling like a fraud

Believing that you can't do marketing, or sales, or networking, or ____ (fill in the blank)

Doing work or making agreements that you know from the outset don't feel right

Feeling like you're inadequate and never doing enough

Putting up with over-demanding clients, under-responsive team members, and unsupportive spouse or family members because you think that's as good as it's going to get

What do you need to let go of? I would love to hear your real thoughts and comments down below. Let's slough off this crap that doesn't serve us any longer and embrace the new normal.

By Dawn Shuler

Want to see how systems can actually give you freedom, get you more clients, and grow a business that knocks your socks off? Of course, you do! Download your free Business Tree of Life and Sacred Systems Guide at [http://www.SmartBusinessFromYourSoul.com]http://www.SmartBusinessFromYourSoul.com.


Saturday, July 15, 2017

Do NOT Let Anyone Do This To You

No One should make you feel this way about your Business!

This article was inspired by a consult with someone this week. What happened on my call this week was something I have experienced many times over the years. A client comes to me for advice on their marketing and their website and in the process, I find out that they don't have control of their website, and even worse, the person who is in control is not listening to them and not doing the requested changes.

This really bothers me because in today's world your website is one of your business assets. And for those of us who do not have a brick and mortar location, it is our brick and mortar store.

When your web person has all the access, all the logins and it is exactly like someone else having the keys to your store and in this case - not letting you in. This is WRONG.

I am not saying that all website people are bad, but as the business owner you need to have some semblance of control on your business.

Yes, the web designers are the people with the expertise, but they should be working in conjunction with you not against you. The case I ran into this week, the owner was asking for changes the person would not do. When we did a review what the web person would setup for her worked against all principles of email marketing and list building which is what the client's goal with the change was. She knew what she wanted, and the person would not do it. What they did was very antiquated and outdated and would never accomplish the client's goals.

This is wrong... your web person needs to be a partner.

When we do websites for clients, we open all the accounts in their names. It is the way I do business. I know that one day they may want to move on, (or I might) and without any access, this can be hard to do. It is not the only way, it is my preference. Many web designers do host accounts for their clients which is fine as long as you follow my two rules below.

If you are working with someone who has all the control on your website, this is fine as long as two things happen:


If you do not own your own hosting account and domain registry, your web person MUST give you a full and complete outline of their backup plan should something happen to them. If they have all the access and cannot access the website on your behalf what will happen? (This is your entire business, your livelihood, you need an answer and a plan.)

When they work with you it needs to be a partnership. When you ask for something they must give reasons why they suggest, or don't suggest, making certain changes you ask and request. They must listen to you and your concerns.

This kind of website - owner relationship is NOT fine if you are not getting these 2 items fulfilled.

What really stood out this week to me was that the person I was talking to was made to feel really small when it came to her website. Small and Inconsequential. It was awful. She felt less smart, less knowledgeable and worse, doubting her abilities.

We build websites, help clients setup email marketing systems, blogging, and social media, and I am certain I have never made a client feel like the lady I was speaking with this week. But I make this promise, I will certainly be on the lookout as to how I do interact with clients and how they feel afterwards.

No one, even if you are indeed clueless about the technical things in life, should feel like this when it comes to their website and business. If you are, I suggest you get a second opinion.

By Kathy Colaiacovo

Wednesday, July 12, 2017

Should You Learn To Deal With Failure In Order To Succeed In Business?

People who are familiar with tennis and watch the Wimbledon are sure to have heard these words very often. "If you can meet with Triumph and Disaster, and treat those two imposters just the same" What does this signify? These words point out that success and failure are both a part of life. One should learn to treat them equally.

However, a majority of the people do not know how to handle failure in life. This article dwells on certain tips to face failure in business.

Dealing with Failure

Failure in business is very common. In fact, you fail more than you succeed. However, is failure the end of life? Of course, it is not. One should learn to live for another day and fight failure. This is the best way to succeed.

Prepare yourself for failure:

No one in the world likes to fail. However, if wishes were horses, beggars would ride. Hence, preparing for failure should be one of your priorities when you start your business. This keeps you ready to face any adverse situations and provides you with means to overcome it at the same time.

Never personalize failure:

Failure is something very normal in life. If you start taking it personally, you end up becoming a nervous wreck. The most successful business empires today are those that had failed miserably at the initial stages. The best course of action is to take it on the chin and move ahead in life.

Accept responsibility:

Every failure has a reason. Analyze the reasons and accept your responsibilities. This will make you a stronger person. Admit your mistakes and make a move in the right direction. Mistakes make us all the more human. The ability to learn from your mistakes and avoid repeating them should be your priority.

Never bottle up your emotions:

It is very natural for a person to restrict the flow of emotions. If the situation demands you to cry, you should go ahead and finish it off. This will relieve one of the greatest burdens off your shoulders. You become free to think with an open mind and move ahead in life.

Remember the lessons:

When you fail, you learn some very hard lessons. Remembering your lessons in failure for your entire life is essential. Never commit the same mistake again in your life. This principle is the sure route to success in business and life too.

When you commit mistakes, you learn about your strengths and weaknesses. Knowing them and acting within your limitations can make you succeed more often than not.

For more information on how to build your own empire, check out [http://drouinaudmarc.weebly.com/]Build Your Empire

By Marc-Eddy Drouinaud Jr

Saturday, July 8, 2017

Small Business Marketing Hacks Every Business Owner Should Use

There's a lot that's changed recently with online marketing. Most people now go straight to Google to search for something they want. The phone book is out and Google, or search traffic is in. If you are a small business owner you can benefit from the internet as a source of business. What's even better is that you can tap into this resource for free if you have a physical business.

Google Places

Google Places lets you advertise your local business for free in the search results. When someone searches for a local business in your area, your results will come up first for many searches. This is a simple cost effective strategy you should definitely be employing in your business. With Google Places, you list your local business and Google will send you a confirmation postcard with a Google verification code on it. Once you have verified your listing with this code, Google knows you actually reside at this address, or run a business from it.

Google Places works wonders for small business owners who work from a certain location. If you're not on it you are definitely missing out on business. Plus, your competitors could be using it which means they could be taking your potential customers. To use Google Places just do a quick search for it on Google and it will take you through the setting up process.

Bing Places

Bing also offer this same listing on their own search engine. It's just like Google Places so not much to add here really. Simply fill out your details on the online platform and verify your listing when you receive a code in the post. When you create your listing you will have to list your business within a certain category, or two. Look through the existing categories and find the one or ones which are the best fit for your business. This is the same as Google Places. By listing in more than one category, if the platform allows, you can benefit from a number of searches within your local area.

Other Listings For Free

Yell and Yahoo also offer free listings for businesses too. Also do a 'Google search' for local directories and free listings and you will find a range of sites which offer free business listings in your area. In some cases even the extra links back to your website can make a difference to your ranking, even if the link itself doesn't bring you more business.

Blogging

You may well not have the time or inclination to start a blog. However, in some business areas blogging is a good way to increase your business reach online in a fairly cost effective way. Depending on your business, and whether it opens itself to a blog, you can get some good results by targeting some keywords in your business niche, or simply writing compelling content and sharing on social media.

Keyword Research

You can use Google's free keyword planner to search for terms which are already getting hits on the search engine. By finding long tail keywords in your business niche and writing good content for them, you stand more chance of being listed on the search engine. If you can find untapped keywords which bring in customers to your business, you can write articles which will bring in customers for free for years to come for free.

Paid Advertising

After you have exhausted the free methods of advertising, you can start looking at paid advertising methods. Many business owners try and fail with paid advertising. This is why it is worth learning properly the do's and don'ts of paid advertising.
Pay per click advertising can make a massive impact on your business. But you should also be very careful. Make sure you start out with a small budget and get properly educated on how to create adverts and which keywords to choose. In particular look at the different types of keyword matches. Get this wrong and you can easily burn through your budget and list your advert for entirely the wrong audience.
However, paid advertising is remarkably scalable. Once you have a campaign which works you can easily increase your budget and you are in a position to pay for new customers.

Return On Investment

When I started with pay per click I didn't understand return on investment. I 'dipped my toe in' and dabbled very tentatively. If I didn't see an immediate profit, I stopped altogether. This is a mistake. Initially there is a lot of testing and measuring to do with paid advertising. After a while you get an advert which successfully brings you customers. However, knowing the return on investment from successful doing this is a game changer. If your customer goes on to purchase again and again, how much are they worth to your business over a year, or 10 years? Knowing this is a huge key to having the confidence to put money into an advertising campaign. Even if you lose money in the short term, your new customers will bring you new business over the long term. Learn the average spend from each customer over a year and then 10 years. Then decide what each customer is worth in terms of advertising. Does this change your view on what you can afford?

Paid Advertising Methods

There are various paid advertising methods available to use for small businesses online. Start with one method and become good at that before moving on to the next. Facebook advertising lets you target potential customers down to their interests, location and other variables. Pay per click advertising lets you target intent driven adverts. With pay per click you start with the keyword your visitor is looking for online. Once you have tested and measured an advertising method and you have a profitable model, you can leave it running and scale it easily. Then move on to the next one.

Even if you only use a couple of the methods suggested in this article, you can dramatically improve your business with only a small amount of effort. Once you have learned all these methods, you will know how to scale up your business and increase your profits. You can then invest in other forms of advertising, testing and measuring as you go. Whether these are on the internet or offline, using the same strategy (which lets you measure the response of a customer) means you can gradually improve all your advertising methods over the long term, increase profits and grow your business.

By Tim Halloran

You can grab my eBooks "Niche Blogging For Profit" and "The Ultimate Guide To Online Marketing" at http://tim-halloran.com

Wednesday, July 5, 2017

Be Unreasonable To Grow Your Business

How unreasonable are you?

Odd question, isn't it? I for one try to be reasonable most of the time, though my loved ones may not agree! Still, it's a worthy goal, right?

That reasonable approach doesn't always work. Sometimes, it pays to be unreasonable. On purpose.

Why? Being unreasonable in your goal setting can bring you to a whole new level in your business.

Don't just set a goal - set a 10x mega-goal.

Is this your reaction: Wha? I've got enough to do to reach the modest goals I've set.

If it is, that's the whole point. Setting modest goals may be holding you back. Big time.

Setting a mega-goal can launch you forward, waving merrily at those modest goals as you whiz by.

Here's how it works.

What would you do differently if your goal was to increase revenue 10x instead of 10%?

That's the point of 10x goals - to push the edge of ordinary, and to nudge you into thinking differently about your business.

It's true, setting nothing but 10x goals will drive you to distraction. You're best to have one or two mega-goals.

Make your mega-goal achievable by setting interim goals. The point is, your interim goals are very much informed by your mega-goal, and will be substantially different now that you're on the path to your mega-goal. It's a path that you wouldn't have taken if you hadn't set your 10x goal.

This 10x approach doesn't mean you should abandon all reason at the door. Continue to make your 10x goal, like every other goal, measurable, so you can determine if you're making progress.

Create short-term objectives that do make sense, all with your mega-goal in mind.

So how do you determine your 10x mega-goal? Simple.

Let's start with income. Say your income last year was $50,000. Your 2017 goal has been to increase revenue by 10%, to $55,000.

To get that incremental increase, you may have been planning some tweaks, some adjustments.

What if your goal was 10x rather than 10%? $500,000. Wow. That's a big leap! And it's not one you can take in one bound.

Instead, with that goal of $500,000 in revenue in mind, what would you need to start doing to get there?

Instead of improving your sales, your conversions, by a few percentage points, what would you need to do to shift that improvement by an order of magnitude?

Challenge yourself to come up with new ways to approach this heightened goal.

See how being bold opens you up to new possibilities?

And it's not just possibilities for your business. It's possibilities for you too.

So much of making more income and moving your business to a new level is changing yourself. In order to be the person who makes $500,000, you'll be different from who you are now. You'll grow.

Consider the ways you'll have to grow to be the businessperson who has a $500,000 business. What can you do, starting right now, to become that person? What would you have to learn? What skills would you have to develop? What mentoring would you need?

Having a business is so much about your own personal growth. Here's an opportunity to define for yourself where that growth is going, and how you can achieve it.

You may be tempted, if you've had a few setbacks, to be cautious in your goal setting.

Instead, be unreasonable! Mega-goals will give your business a mega-lift. Set 10x goals that will motivate you to more than you've ever imagined in your business.

By Ursula Jorch

Ursula Jorch, MSc, MEd, mentors entrepreneurs starting their businesses and seasoned entrepreneurs in transition to create the business of their dreams. Her coaching programs provide knowledge, support, clarity, inspiration, and a community of like-minded entrepreneurs to empower you to reach your goals. Start with a free guide and other valuable info at [http://www.WorkAlchemy.com]http://www.WorkAlchemy.com.


Saturday, July 1, 2017

Is Your Business Getting Enough Exercise?

"How people treat you is their karma; how you react is yours."

This quote from Wayne Dyer highlights one of the big truths of having your own business. Your choices define what happens.

Are you exercising your opportunities to make good choices? Do they serve you and your business?

Those are questions to ask yourself, especially when you're busy and it's easy to slip into being reactive.

Exercise your freedom of choice to be responsive instead.

This is especially important when dealing with your customers. Make conscious choices about how you want to respond.

Customer responsiveness doesn't just mean answering quickly, although that's an important part of showing them that they matter to you.

Responsiveness is also about really listening, deeply listening. What is the undercurrent of what's being said? What is at the heart of their request or concern?

Another aspect of customer responsiveness is to treat them the way they wish to be treated, as long as it doesn't compromise your values. Adapt to their style. A good example of this is Jeffrey's client Amy.

Jeffrey had been following up with Amy regularly, to define what she was looking for from Jeffrey as a real estate agent. It was not going well. Amy responded with short and often unclear replies.

Jeffrey likes to communicate by email. He finds it fast, easy, and productive.

With Amy's responses, Jeffrey was getting frustrated, and he found himself firing off responses quickly and without considering the tone behind them.

Amy finds email cumbersome. She's not a writer by nature, and she prefers to talk on the phone.

Once Jeffrey was able to step back from his own reactivity and consider, "What's behind this difficulty we're having?", he asked Amy how she'd like to communicate.

He found out the phone worked better for her. When he understood what was behind Amy's uncommunicative email style, he became more conscious of his tone again. Over the phone, they were able to finalize their agreement and get underway.

Setting this kind of example, making a new choice about how they communicated, went a long way to smooth Amy's ruffled feathers and ease her own frustration around written communication.

And it ended with a hefty commission for Jeffrey when he was able to sell her property.

Exercising choice also comes into play when you're considering who you'd like to work with. Your "ideal clients" are those that are a great fit for you, where you can co-create an environment that allows you to do your best work.

Those choices can make all the difference in your business income. When my client Kim and I worked on defining and choosing her ideal clients, rather than taking every project that came along, things started to shift.

She began to focus her effort around clients that were a great match for her and her business. In doing so, she found joy in those interactions. Work began to have more ease. She increased her income.

Your business is built one choice at a time. One relationship at a time, one customer at a time. Making good choices about those relationships will help your business grow and increase the impact you have.

You don't make those choices all at once. You make them one situation at a time.

Is your business getting enough exercise? Exercise choice in your business, conscious choice that serves everyone involved. That will keep your business fit for a long time to come.

By Ursula Jorch

Ursula Jorch, MSc, MEd, mentors entrepreneurs starting their businesses and seasoned entrepreneurs in transition to create the business of their dreams. Her coaching programs provide knowledge, support, clarity, inspiration, and a community of like-minded entrepreneurs to empower you to reach your goals. Start with a free guide and other valuable info at [http://www.WorkAlchemy.com]http://www.WorkAlchemy.com.