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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Wednesday, May 31, 2017

How To Build Your Startup Business Infrastructure On A Budget

There are quite a few steps to take when building a business from the ground up. This article assumes you have already gained a basic knowledge of these steps and are at a point where you have some funding and you are ready to put the building blocks of your business in place. If you are not familiar with the basic steps to build a business, I encourage you to go check out the multitude of publications you can find on the web and then come back and revisit this article.

In most cases, it is paramount to build your business in steps, being very careful how you spend the precious funds that are available to you, regardless of the source of your capital. By now you should have a list of components that need to be put in place, such as the IT infrastructure, including but not limited to email accounts, a website, internal software systems (both "canned" packages as well as custom software) and more. On the creative side, you will need to decide on your branding (logo and color theme). Then most likely you will need business cards, brochures, letterhead, fliers, signage and the like.

Building a business in steps (or increments) can be done, but you need to look for the right talent. At the beginning, you will be much better off finding individuals that are competent in several different areas. The less resources you have to employ, in most cases, the lower your spending outlay will be. If one individual can perform the duties of six or eight people, your budgetary savings should be significant. Later on, when things are taking off, you can replace these multi-talented individuals with dedicated resources, as each duty will likely become a full-time job. Over-staffing too soon can put you out of business in a hurry or put undue pressure on your business to perform sooner than it is capable of.

Let's turn the clock forward and assume your business is gaining traction. Let's say your multi-talented individuals just helped you get your business off the ground and now you are going to replace them with employees dedicated to specific business segments, or departments. It will be painless to replace them because they will be expecting it. Why? Because you brought them in as contractors. You have a lot of flexibility with contractors. If it's in your interest, and the contractor's interest, you can propose a contract to hire arrangement. Then if things work out well, you could bring them in as part of your senior staff since they will have such a good understanding of your business. Or, they could simply move on. There are many advantages to using contractors in a case like this. If things are not moving as fast as you hoped, you can reduce the contractor's hours to stay within your budget. You can cut them loose if they are not performing as expected. You will also save money because you will not be providing benefits, and in many cases, not providing a work-space for them.

Another smart move may be to secure certain essential services on an outsourced basis. These days, you can even outsource your human resource department. Outside services are becoming more popular these days. Such services take the worry out of keeping up with ever-changing legal requirements, minimizing the exposure to your brand new, fragile business. The cost is normally a lot less than in-house staffing for comparable services. A good service company will come with a guarantee (they will have an insurance policy) that protects your company should the service company fail to keep up with current legal requirements, unintentionally creating a liability for your company. It is not practical for in-house personnel to make such a guarantee. In that case your business is assuming the risks for your hired employees.

By Carl Herkes

Carl Herkes shares knowledge gained from numerous years of building small businesses and can be reached at  [mailto:carl@cavideoservices.com]carl@cavideoservices.com or  [mailto:carl@aapics.com]carl@aapics.com.




Saturday, May 27, 2017

13 Free Online Educational Resources For Business Owners

A small business owner wears many hats. Often, they are responsible for finding business, customer service, sales, advertising, and bookkeeping. This is in addition to the duties surrounding the actual service or product the business provides.

There are many resources available on the internet to help you wear your many hats with more confidence. Here are some of the most useful courses, websites, and other resources you can access now.

1. The University of the People

The University of the People is an online, fully accredited university, based in the United States. They offer tuition-free associate and bachelor degrees in Business Administration, Computer Science, and Health Science.

2. Coursera

One of the greatest bastions of self-directed education, Coursera offers instruction in on a variety of topics. Learn how to market yourself, and improve your personal brand. Take a class on bookkeeping or accounting. Or, sharpen and expand your marketable skills.

3. Open Culture

Open Culture bills itself as a repository of free cultural and educational resources found on the internet. Their list of videos, courses, and audio files, related to many different aspects of business management, will keep you busy for days.

4. Small Business Administration

The Small Business Administration should be the first stop for every self-employed entrepreneur. Their website offers free courses, downloads, and videos to help you on every step of your path. Learn how to write a business plan, find funding, do market research, and so much more. The SBA also offers a mentoring program for new small business owners.

5. Free Management Library

If you want the knowledge that comes with participating in an MBA level business program, but don't want the expense, the Free Nonprofit Micro-eMBA is for you. You get access to all the lectures, readings, and assignments that you would in a full university course. But you get to do the work at your own pace, and all for free.

6. iTunesU

The iTunes app gives you access to hours of podcasts. Many prestigious universities and schools have partnered with Apple to bring you audio and visual files straight from the halls of Ivy League business schools. Enjoy top notch instruction from schools like Stanford, Harvard, and UC Berkeley.

7. Udacity

Udacity is one of the newer faces in online self-directed education. Their courses concentrate on web and computer technologies. Take one of their free courses, or invest in one of their paid offerings. If your business is web or computer based, their offerings can help you find new services and products to help grow your business.

8. MIT OpenCourseWare

Best known as the gathering place for academic elite to explore engineering, science, and other futuristic technologies, MIT offers many past lecture courses for your personal development. They offer courses that cover many topics, including classes in business and entrepreneurship.

9. edX

Another new website catering to the self-educated crowd, edX offers a variety of courses that a small business owner or entrepreneur will find indispensable. They also offer certifications that prove you put in the work. Their MicroMasters program will have you feeling like an expert in no time.

10. Code Academy

Computer technology is the future. If you find your computer programming skills are holding you back, look at the courses offered by Code Academy. Their short, interactive tutorials and lessons will get you up to speed with what you need to know to tackle lucrative online markets with confidence.

11. HubSpot Academy

This one is for all you keyboard warriors! If you are attempting to carve a slice of the internet marketing pie for yourself, this is the site for you. You can work towards a certification in inbound marketing, email marketing, inbound sales, content marketing, and many other offerings. Most courses are free.

12. TED Talks

Make this your one-stop source for information, entertainment, and inspiration. TED talks cover the whole fabric of life, from personal stories to motivate to advant garde and unusual instructions and solutions.

13. ALISON Diploma in Social Media Marketing

If you want a quick yet thorough guide to effective social media marketing, the diploma in Social Media Marketing might be what you need. This free course will take you from social media newbie to media marketing master in under 20 hours.

Being a business owner is hard. But these free online business education resources can make it easier!

By Bob Tom

BiggieTips - Tips and Tricks for Your Daily Life ( http://www.biggietips.com )

BiggieTips is dedicated to BIG TIPS to help you get things done more efficiently. You will master how to do everything in a bigger way and live smarter. Topics include Home, Health, Lifestyle, Travel, Technology, Entertainment, Business.

FB - http://www.facebook.com/biggietips

Twitter: @BiggieTips

Wednesday, May 24, 2017

Don't Spend Your Time Watching The Ground Come Up At You

I had a rough winter. One that was only two years after my last rough winter. And it has not gotten much better since. Sure, we are getting by, but do not have enough business to get ahead. We are still much better off than others in our same situation. I am speaking of my consulting business. By March/April, I have always been very busy, not this year. Should I lay down and die, just be depressed, or is there another option?

It is easy to do. Wallow in self pity. Be depressed about your situation. But it is certainly not constructive. Spending your time worrying about what is going to happen will not do anybody any good. Instead, problem solve your situation.

So how do you problem solve your situation?

Define Your Problem

First, you must know what your problem is. For instance, I could say that I do not have enough work. Or I could say that my billable rate is too low. Or perhaps I could say that I am in the wrong business. Any of these could potentially be true, but how do I want to frame my problem?

Collect Any Relevant Information

Measure any information you find to be relevant so that you can get a good picture of the way things are.

What Does The Perfect Situation Look Like?

Define, i.e. write down, what your perfect situation would look like. Would I want to work from home? Travel? Employ others to do the billable work? How does my perfect business look?

What Have Others Done In The Same Situation?

Research what other companies or individuals have done in the same situation. Come up with 2 or 3 possible solutions to the problem, if that is possible.

Decide What Elements Are Important In Your Solution

Come up with specific features of your solution that will be important to you. Perhaps making more money is important. Perhaps spending more time at home. Perhaps doing specific types of work. List those features and rate them in importance against each other.

Rate Your Solutions Against Each Other

Rate each of your solutions based on the elements/features previously defined, weighted by the most important features.

Implement The Best Solution

Put the highest scoring solution into action.

Evaluate Your Solution

After implementation, make sure your solution is performing as desired. If not, make adjustments and measure again.

Beat Your Head Against A Brick Wall

Sometimes, like in my situation, you must work at the difficult task of selling. Some days are successful, some are miserable, but you need to keep working at it to keep your businesses growing or just going. There may be no substitute for this hard work. And putting in the work is a much better idea than wallowing in self pity.

Do not ever spend your time watching the ground come up at you, i.e. expecting a major crash, it is a much better idea to work your problem or work hard to get beyond your situation.

What do you do when things are challenging?

By Brian Satterlee

About The Author

Brian Satterlee ran the successful multi-level marketing distributorship Satterlee Marketing from 1997 through 2002. He created an ecommerce site to sell a dietary supplement and recruit new sales people. When the MLM company changed to a retail marketing plan, Brian decided not to start again but to devote time to his family.

Brian now writes and works as a Business Analyst. He received his MBA from the University of Phoenix in 2009.

Visit http://www.splashplan.net for more free small business tips from Brian Satterlee.

Saturday, May 20, 2017

Headlines That Hit Like A Vegetarian

"You hit like a vegetarian"
- Arnold Schwarzenegger, Escape Plan, when Sylvester Stalone punched him

Just like Sylvester, most headlines out there hit like a vegetarian. Your prospect sees them and ignores them.

Why?

A couple reasons for this. First of all, most people don't know how a good headline looks like. Then, the way you are taught to write headlines is bad. It's very mechanistic and it can't elicit an emotion response from your audience. In order to solve the problem of bad headlines, you must first understand how bad headlines are created in the first place. You are told to find a good headline. You might search for "good headline examples" or even "best headlines of all times." The results are indeed headlines worked great in the past.

Now you have to copy paste a headline you fancy and just substitute words When you are done, voila, you have a headline. And here lies the problem. If you want to copy word for word a successful headline, you must be careful.  The headline was about a specific market and it touched a specific pain point.

Take for example one of the most famous headlines ever written: Do You Make These Mistakes In English?

It was about an ad that sold an English correcting course. The target market were people whose English were subpar. They couldn't get better positions in their jobs, because of their bad English.

Let's take the headline and twist it for a weight loss product: Do You Make These Mistakes When Trying To Lose Weight?

Weak.

But what makes it weak?

It doesn't talk to the market. Everybody wants to lose a little weight. Even professional body builders. It's not a problem that grabs someone's attention and forces them to read.

How can you remedy this problem?

Easy.

Learn more about your market.

No, scratch that. Study the market.

Find their hot-button crisis and see what makes them stop and read or listen to your message.

Now, let's take for example a specific niche in dating: men who recently got divorced and they go out for their first date with a woman they like. An ad selling a dating product to them could have the following headline: Are You Going To Make These Mistakes On Your First Date? Way more powerful. There is a fear inside them that somehow, they will screw up. The headline reaches out, grabs them and pulls them in. From now on, before writing a single headline, make sure you have studied your market. It will reveal the emotional pains, worries and nightmares your customers are facing. When you learn those, it will be easy for you to write headlines that hit like Conan the Barbarian.

Want more tips that make your customers and give you their money? Go to http://asskickingreviews.com

By Fotis Chatzinicolaou

Wednesday, May 17, 2017

Business Financing Strategies - First You'll Need Proof Of Product

For individuals that aspire to start a business or even for those that are in the early stages of business operations, one of the key components for attracting investors or obtaining traditional credit via a bank loan is offering a product and / or service with sustainable demand. Warren Buffet talks much about one of his priority criterion for business investment is the sustainable demand derived from a company's "competitive advantage. How does this translate in a practical way to start-up and early stage businesses?

It is a well-known fact that the engine of the US economy is small business. According to the SBA, small businesses account for 99.7% of employer firms. For clarity, the SBA defines a small business as any manufacturing or non-manufacturing business with less than 500 employees. Prior to start-up and even during the early stage phase (0 to 2 years) of the business, intentional focus and time investment is needed to legitimize the projected demand of the product and / or service offering. Is it enough to just have a desire to operate and own a business? Well, it's half of the puzzle honestly. True, it's pretty dreadful to operate a business for the exclusive purpose of making money, but there's a need for balance. The optimal route is to start and operate a business that you have a desire for and that gives you the opportunity to earn a living and become wealthy.

Here are two ways to "test" the competitive advantage of your product and / or service for sustainable demand:

(1) - Give Away for Free a Sample Version
You can't beat free. Yeah, there are some that think you can't give away valuable business offerings for free and expect the market to take you seriously. Well, that's sort of the point. In other words, value is in the eyes of the market. Ultimately, the market decides whether or not you have something of value to offer with their willingness to consume your free sample version and then demanding more. Also, from a production and cost standpoint, generating free samples is typically marginal in comparison to building out the entire product with an unproven market.

(2) - Create a Presentation of the Proposed Offering and Share with Perceived Target Market for Feedback
Yes, I know it's scary and down right crazy to expose yourself and your business offering to others in order to get their unfiltered feedback, but there's an upside to doing this. More often than not, you will discover that either you were way off base OR you just needed to tweak a few things to deliver something of value. Is there a chance that someone could steal your idea and attempt to offer the same product and / or service as you? Sure... if not here then at least in China or the Ukraine, right? Also, it teaches you to have thick skin and not take yourself too seriously.

The point here is not to get bogged down with the analysis paralysis syndrome and looking to create the perfect business. Here's a news flash: the perfect business does not exist and probably never will. Interact with your target market and understand intimately their pain points. Once you learn these, then it's time to generate a product and / or service that alleviates these pain points. By listening to your target market and delivering what they want, you in effect will have created a business with a competitive advantage and increased the chances of having sustainable demand.

By Pierre Pinkerton

jerichobizfinance.com is an online platform that specializes in providing expert level advice and guidance to the micro entrepreneur in the areas of accounting / finance, operations, management, sales and marketing, human resources, and lending in order to help grow your business and maximize your cash flow

Please visit http://www.jerichobizfinance.com to learn more.


Saturday, May 13, 2017

5 Tips Small Businesses Can Take Away From The Tiny House Movement

What on earth could small businesses learn from the tiny house movement if your industry is unrelated? It comes as no surprise that the growth, mission, popularity and purpose of the tiny house movement have grown over the past decade. People are joining this movement for financial freedom, environmental and leisure enjoyment. These owners reduce skyrocketing maintenance costs and living expenses that come from soaring mortgage payments of capacious houses. This movement also frees up more time to spend with family and travel.

Over the past decade, we have seen the increase in restructuring, downsizing and corporate dismantling by many large firms. According to the U.S. Small Business Administration, 99.7 percent of all employer firms are small businesses. While this percentage is an impressive number, there are some great tips many small businesses can take away from the tiny house movement.


Compact and mobile: Owners of tiny houses downsize to reduce the overabundance of clutter, high mortgage payments, and freedom to do more things they want to engage in. They have the capability of hitching their home on the back of a vehicle and can save money on hotel costs when traveling. Depending on your type of business, with the ease and digitization of many applications and smart devices, you can mobilize your business and take it anywhere. Even if you relocate, your business can be just as portable. Small businesses may be compact in scale, but can be substantial in their return on investment.

Energy and cost-efficient: Tiny house owners save money by lower operating costs, energy usage, and maintenance costs. You will find innovative ways to curb your budget in certain areas that will free up money for other important business investments to grow your business. Small businesses may not use up as much energy and power as larger organizations. You can operate more efficiently as well as effectively.

Environmentally conscious and sustainable: Tiny houses may be built using environmentally friendly and repurposed materials. They are built to last but are as unique and aesthetically appealing as the details in a larger home. Small businesses can apply similar eco-friendly elements and recycled supplies to their organization. Make a statement with personalized and customized brand installations on a smaller scale, but with great innovative curb appeal.

Technological advantages: Technology is not as big and bulky as it once was. Tiny houses can embody the same level of digitization as larger homes, just on a smaller scale. At one time, big businesses had the upper-hand with harnessing more advanced applications in technology. Nowadays, not only is technology more advanced and constantly evolving, many elements are far more affordable than they've ever been.

Innovative: While tiny house living is not a new phenomenon it is increasing in popularity. The idea of living a quality life on a small-scale pushes us to new levels of residential creativity. We are inspired to try something new, creative, and innovative that will make us stellar in our industry. Since many quality products and services are more affordable and reliable, small businesses can make quality purchases and outsource services that will save on equipment and personnel budgets.

Just because a small business may adopt a few ideas from the success of the tiny house movement, some of these applications may not be feasible or appealing to your particular industry. You don't have to sacrifice quality for affordability. Small businesses have the power, however, to promote their business with creative, personalized and exceptional customer experiences, regardless of size and budget.

By Kym Gordon Moore

Kym Gordon Moore is an award-winning poet, author, speaker, philanthropist, certified inbound marketing specialist and an authority in strategic marketing communications. http://www.kymgmoore.com She is the Content Marketing Director for InKNOWvative Concepts, a creative disruption think-tank raising the frequency of limitless possibilities to supplement core business. http://inknowvativeconcepts.com/


Wednesday, May 10, 2017

18 Easy Tips For Starting Your Own Business

Blueprint to starting a business -from ideas to implementation.

Starting a business, where do I begin? Information overload. I've compiled what I've learned over the last 8 years of being on the internet.

Write down a list of services in your area that could be filled.

Write down a list of what your hobbies, interests are.

Research and see if there is a need for the service. Check if there is competition. If there is, see if you can do something easier/better/different. Is there a problem you can solve for your customers? In our area, I would love a delivery place that offered healthy foods such as good old-fashioned green beans with a hamburger instead of fries. Research a need in your area and see if you can fill it. Research the laws in your state. If you're thinking of starting a bakery, check with your local health inspector to find out what is allowed. If you're thinking of running a business out of your home and will have customers pick up orders, make sure and check with your local business zones. Some areas may not allow excessive traffic, it's best to do your research.

Once you've decided what you want to do, research the business name and make sure it's available. You'll need to register it with the state. Most states allow you to do this online for a minimal fee.

Taxes- get legal. If you're selling a product, see if you need to collect state sales tax. In my state, I collect taxes on products purchased in my state only and then forward to the Department of Revenue once a year.

Buy a domain name with your business name. 1and1.com and GoDaddy offer domains. This usually costs less than $10 for a year.

Hosting-ask friends and family for referrals. I love my host. Uptime is very important as well as response time. I host with a smart entrepreneur who owns her own servers and monitors them regularly. If there is a problem or I have a question, I know that she is one email or phone call away. I don't get referred to another person for another issue.

Create a website. There are tons of ways to do this. There are many templates you can find, both paid and free. I've used both, plus created mine from scratch as well as paid to have my website created from scratch.

Shopping cart-How are you going to sell your product/service? There are as many shopping carts out there as there are ways to start a business. A free shopping cart that is easy to use is Mals-e. It integrates easily with Paypal.com. PayPal also has their own shopping cart and buy now buttons. When considering a shopping cart, look at the features that you are going to need. Are you selling 20,000 different products? If so you'll need a shopping cart that lets you use Excel or other programs to upload information. If you're selling 10 or even 50 items then Mals-e will probably work for you. Mals-e creates a HTML button to insert into your page. The customer is taken to a secure form where they input their payment information.

Are you secure? If you will be accepting credit cards, you will need to be certified PCI compliant for credit cards. Some shopping carts take care of this for you. I currently use Ultracart and they offer PCI compliance with their cart. I have a SSL certificate that I pay a yearly fee for. To get the certificate, I had to prove who I was and get it verified. This protects both you and your customer.

Learn Search Engine Optimization (SEO)-Learn it and keep learning it. This is how you get the best search engine results, which can mean the difference between your business making a profit or losing money. If your website is optimized correctly Google and other search engines will find you and send traffic to your website, resulting in more sales. Cricket's search engine optimization class is the best and it's free!

Now that your website is up and running and you have a working shopping cart, it's time to advertise. When you built your website you used keywords that others would find you with, right? It's important to understand that just because you have a website up and running, it doesn't mean customers will magically find you. There are many new websites going up every day so yours has to stand out. You can start by adding original, unique content using your keywords. To find your keywords, use a keyword finder. Google has a free one. Another way is to brainstorm. What would you type into Google to find you? Who needs your services? Who is your target market? Where can you find them?

Accounting- set up a method to keep track of sales and expenses. It doesn't have to be complicated. It can be as simple as an excel spreadsheet or even old-fashioned pen and paper. QuickBooks is a popular program that is easy to set up and maintain, just do it from the beginning or you'll spend time backtracking to put information in.

Marketing plan-Create a map of where you're going and how you are going to reach your goal Get your free business marketing plan workbook.

Ideas- Keep track of all your ideas. I write them down and put them in my folder of ideas that could be implemented with time and money.

Have a support system. I have a fabulous group of women who have their own specialties. I've learned so much from them. When I'm having a bad day I can go to them and vent. It's extremely important to have a support system in place. Realize that you can do this but it will be hard work, long hours and little pay up front.

Work, Love and Enjoy- My best advice comes from Kay Green, work your business like a business every day. Set up a business schedule and stick to it. Work on your business every day. My friend and mentor taught me this. She went from one product to having a storefront and being a leader in child safety and baby products, all within less than 10 years..

Read these tips, make notes and read it again. Remember that although this is step by step, it can be accomplished by doing more than one thing at once. When you're an entrepreneur you will wear many hats. If there's something you don't know, reach out to your network and ask for help.

By Terra L Williams

Terra Williams is an entrepreneur who balances a home, career, husband, and four kids. She offers scratch off stickers and free scratch off templates at http://www.EasyScratchoffs.com to create your own scratch off tickets.


Saturday, May 6, 2017

How To Build A Sales Strategy That'll Increase Your Customer Base

What does it take to turn your carpet cleaning business into a success? If you're like most cleaning companies, you're looking to grow your customer base. You can never have too many leads, but this won't mean much if they're not hot. Becoming a marketer for your brand is essential if you want to entice prospects to becoming customers. You've got commercial carpet steam cleaners and other carpet cleaning equipment you can use to perform excellent jobs.

Now, you need a quality sales strategy to start raking in more customers. There are five key systems that every business should have to grow their company:

Marketing: This is everything to do with spreading the word about your company and its services.

Administration: You need organization, so that numbers are being properly tracked.

Leadership: Without this, everything will be in disarray. Order begins with your teams, so leaders are needed to keep your business moving forward.

Operations: This is your business model of how you please your customers. The better quality your service, the more happy customers you'll have (and keep).

Sales: You can't expect to grow your business without a sales plan and team. Your company should be actively seeking ways to convert prospects into loyal customers.

Marketing and Sales Go Hand-in-Hand

Don't get it twisted - marketing and sales are not the same. The two have a similar end goal, but the methods used to reach it are unique. Marketing is all about attracting customers and sales is about closing the deal. What keeps them around are your operations. If you're not great in these departments, then you can always resort to hiring an expert or agency that can handle these tasks for you.

When you use sales and marketing together, you can potentially build a winning strategy that will attract more clientele.

Building a Sales System

There are times when businesses get their marketing and sales all wrong. Take for instance this scenario: A guy was looking around for a new car for his wife. He went to the Chrysler website and was impressed with the quick form on the side that put him in touch with a sales agent. The woman was courteous and professional and scheduled an appointment for him to come by the following day. This is all the marketing process. However, once he arrived to the dealership, the woman he spoke to wasn't there - she was in the internet marketing division. Then the guy that did assist them was poorly trained to where the guy decided to purchase his vehicle from elsewhere.

With that said, you don't want to focus too much on the marketing and forget about training your sales staff, so they can learn to seal the deal. In sales, it's all about converting prospecting into paying customers. And it's all about consistency, just like for your commercial carpet steam cleaners - they need to perform well each and every time.

There are seven key areas of a great sales system:



Establishing rapport: Build rapport with the prospects that contact you. Find out how they heard about your business and whether someone specifically told them about your company. If so, use that person to help build rapport.

Connect with customers emotionally: Consumers make purchases based on emotions, so learn how to trigger the right ones.

Build up your credibility: Start establishing trust and believability right away. Don't oversell your services - focus on showcasing the benefits of your portable carpet cleaning machine and other carpet cleaning equipment.

Identify key problems: Then use it to sell them on the benefits of your services.

Focus on solutions not features: As they say, sell the sizzle not the steak!

Quote the investment: Not the price - carpet cleaning is an investment that can improve the quality of living in a home.

Learn to overcome objections: Not everyone is going to buy into your sales tactics, so you need to be prepared for potential objections.

It takes more than having the best [http://www.steam-brite.com/-c-1.html]commercial carpet steam cleaners - it takes a great strategy to run a successful cleaning business. http://www.steam-brite.com/ is one of the leading distributor of�quality cleaning supplies and cleaning equipment all around the USA and abroad. Steam-brite also sells starter kits to individuals who are interested in starting and/or expanding�their own cleaning business. steam-brite.com offers�the most comprehensive cleaning equipment and cleaning supplies selection for the best prices on the web.

By Jennifer Diaz

Wednesday, May 3, 2017

How To Future-Proof Your Small Business


According to Richard Branson CEO and Founder of Virgin "A business's long history is meaningless if it doesn't provide the best-designed, most reliable products or services at competitive prices and back up those offerings with the finest customer service. In these fast-moving times, longevity is more the exception than the rule. According to a 2012 study by Richard N. Foster of Yale University, the average lifespan of a company listed in the Standard & Poor's 500 index has decreased to just 18 years, from 61 years in 1958.

Are you becoming complacent?

Almost no products are so good that they cannot be constantly improved on. In the UK they have a great saying: like painting the Forth Bridge in Britain," which is an unending task. This is because the painters of this massive bridge in Edinburgh were never done - once they had finished painting it, they then were needed to immediately start again. The task came to an end in 2011, because workers had switched to a new kind of paint. This is a great example how your businesses product development should be a similarly endless quest for improvement.

According to Bluecorona Small Business Statistics for 2016/2017....

- 66% of small business owners say that finding new customers is a top concern.
- 40% of small business owners say that retaining customers is a priority.
- 43% of SMBs says that improving customer experience and retention is their top strategy to improve revenue growth.
- 30% say that keeping up with technology advances is a major concern of small business owners.

What is Future Proofing?

The term "future-proof" refers to the ability of something to continue to be of value into the distant future; that the item does not become obsolete. This information can be distilled into many principles depending on industry group which can then be applied to many areas.

10 Ways to Future Proof your Small Digital Business....

- Work with millennial and change your thinking.

- Think from your client's standpoint and create a positive product experience from this viewpoint.

-Common Q&A if you get the same questions try re-writing your website copy to better answer common questions.

- Focus on creating a long-term client not just a one-time sale.

- Read about    [https://secretmarketingtrends.com/]marketing trends and the directions on technology

- Eliminate untrustworthy or toxic people from your life, this could be a lifelong friend, family member, a dishonest bank that has cheated for so long it's become common practice, or even your mortgage broker who breaches your client trust and confidentiality.

- Monitor What direction your top 5 closest competitors are doing and create an average for your new direction if a new change is needed.

- Have a upsell strategy built into your product purchase process.

- Train your staff right from the start on exactly how to carry out the tasks they are expected to complete.

- Cut your costs, all businesses have expenses. Most businesses have expenses that can be cut. Don't wait until you need to cut your operating costs to start eliminating unnecessary services and expenses from your monthly burn rate. Take a look into the expenses that don't equate to your basic bottom line and ax them. Remember for every dollar you save it's then directly reflected to your profit.

Small Business Digital Marketing That Converts....

If you know anything about small business, then you know its overall mission is to attract customers that are interested in your products and services. You might have tried Google ads, or FB and social media marketing to some success. The problem with many digital marketing methods is you pay your money and cross your fingers that sales with convert. I have personally tried almost every type of digital marketing you can think of and the only one that sticks out for me is official email marketing. Email has been the only marketing method that provides the ability to grow massive contacts databases easily and responsibly. With email marketing you can send out thousands of emails an hour and have a web-based dashboard manage and automate the entire technical process. If I had to choose only one digital marketing platform to build my business it would be email marketing.

Thinking about creating an email marketing campaign for your business? Learn how email marketing can increase your sales and client acquisition for much less than you realize: http://www.officialemailmarketing.com

By Rodney Gray