Growth Hacking is a mix of creating solutions and opportunities as well as tracking data and metrics. To be a Growth Hacker is to be constantly learning, testing, developing and creating. Using sound marketing skills backed by solid technical skills, Growth Hackers find innovative opportunities to raise a startup’s profit, profile and publicity fast.
Growth Hacking is not a replacement for marketing as there is still a time and a place for more traditional marketing methods – but is a complementary exercise, that when handled well, will provide the explosive business growth that you want. As Sean Ellis says, “A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer.”