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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Wednesday, August 16, 2017

How To Stand Out On Social Media As An Entrepreneur

With all the social media platforms that exist today, we tend to get so distracted with updating our statuses that we don't focus on standing out.


Saturday, August 12, 2017

How To Self-Promote As An Entrepreneur

As an entrepreneur you need to figure out a way to self-promote your business. So in this video Patrick Bet-David discusses the proper way of self-promoting what you already believe in, whether it’s yourself, your business, your clients, your product, your vendors and anything else.


Wednesday, August 9, 2017

The Mental Battle Of An Entrepreneur...."Good Voice, Bad Voice"

Every entrepreneur has a Good Voice and a Bad Voice that they battle on a daily basis. This short film "Good Voice, Bad Voice" is an original depiction of the mental battle of an entrepreneur by Patrick Bet-David.


Saturday, August 5, 2017

10 Ways To Increase The Value Of Your Business

In this video, Patrick Bet-David explains ten things you can do to increase the value of your business. But before he does that, to put things into perspective, he takes a look at profit vs. value.


Wednesday, August 2, 2017

How To Think Big As An Entrepreneur

Patrick Bet-David believes today's the easiest time EVER in the history of mankind to think big as an entrepreneur. You’ll find out why he says that by the end of this video and article. He's going to cover 16 things you can implement to start you thinking bigger than you’ve ever thought before.


Saturday, July 29, 2017

3 Easy Ways To Increase Business Cash Flow By Reducing Business Expenses

For some small business owners it is important that they try to keep expenses down. Large overhead and lack of cash flow is the single biggest reason for business failure. In times like this it is essential we do all way can to save money. Here are 3 easy ways to save money in your business:

Outsource what you can

This has got to be this biggest money saving tip I ever received. This can include everything from sending work overseas to outsourcing local jobs and eliminating or reducing payroll. There are many jobs that can be outsourced locally that several small business owners bring in house. One example of this is printing. It may appear that you save money on printing by doing it in house but you better look close. Printing is much more than the cost of ink and paper. How many copies can your printer produce before it needs some routine maintenance or worse, replaced? Printing companies and office supply stores have big machines and spit out copies (even color) at extremely low prices. Sometimes they can add a margin and still do it cheaper than you or I could.

Another example is sending select jobs overseas. Our website developer was in the Philippines and we communicated with email and Skype. He was great; he did all the design work and got it up and running. Then we had a short call where he showed us how to use and update the site. He was a little more expensive than some of the people I interviewed but was still less than $8.00 per hour. I used another assistant in the Philippines that did some writing for me as well as some research and email marketing. The risk here is that if you pay by the hour you have to keep a close eye on them as the hours can start to add up before you get the results you want.

Save money on utilities

Internet and phones can really start to add up. I have found ways to save money on these a couple of ways. The first is simply to negotiate with the sales rep. Did you know you can do that? Never pay the price they have, if you push hard enough you can get some really great deals. If you get a great deal over the phone tell the rep that you need to discuss it with your partner and call back. Use this opportunity to call another provider and tell them what you were offered. Maybe they can beat it.

Internet phone is another option. We used it for years paying $15 per month for two lines. We had to move away from it because the box continued to go out and needed to be reset putting us without phones. Also if you lose power or the internet you also lose phones. We have used Vonage and Phone Power but there are several providers out there. I recommend doing a Google search for internet phone providers and see what you come up with and please read the reviews as there is a lot of variance in quality.

Save on office space

I know many of you have no office so you don't need to worry about this. Our office is really cheap for what we get so it is a no brainer for us. Office space makes you appear more professional and is a great place to meet with clients. It is also good to get out of the house in an effort to keep your personal and work lives separate, not to mention being able to have gifts for your wife delivered to the office. J If an office makes sense for you, now might be the time to sign a long term lease. The general feel is that office vacancies will start to go down which would mean rates will go up and landlords will be less likely to want to sign long term leases. It is also a great time to negotiate deals on the lease space. Take your time, look at a lot of office space and drive a hard bargain. If you already have a signed lease it is always worth a phone call to the landlord to see if you can get a little better deal for extending the lease now.

I don't mean to downgrade a home office. In fact it is quite the opposite. I had a home office for years and it worked very well for me. I was able to save on office lease payments and internet. Not to mention the money I saved on gas. (Although maybe I spent more money on Starbucks since that is where I always went to meet clients.) The point is you can save a lot of money by bringing your office into your home and you will actually get some great tax breaks for doing it. I am sure this goes without saying but if you do office at home it is essential that you have a separate room with a door.

By Kevin Amolsch

Wednesday, July 26, 2017

How To Cut Down On Costs And Increase Your Profits

When the expenses of a company exceed its profits, the business often ends up in bankruptcy. Fortunately, you can prevent this from happening by taking simple steps and actions that will save the company money in the long run.

Here are a few ways to ensure that your business stays a float:

Invest in Technology

Using advanced technology in your business has great benefits. It allows the use of machines that perform tasks more efficiently and quickly.

Use computers instead of fax machines.

You can use computers in several ways like e-mails, chat, internet, and documentation while you can use the fax machine to send and receive hard copy documents. Doing away with this can save you from massive phone and electric bills in the long run.

Use Voice over IP.

Instead of paying for several phone lines, promote the use of internet calls through Skype, Google and Yahoo voice. It reduces expenses by removing unnecessary phone bills. If you truly need a landline then make do with one and use it for official purposes only.

Go paperless.

Send e-mails or chat your employees when you need to pass a memorandum instead of printing them out. Being paperless can save you tons in supply purchases. For transactions with paper, use recycled paper and only provide a limited supply for the entire staff. The method is not only time-efficient, but also environment-friendly.

Conduct meetings and presentations online.

Avoid personal clientele meet-ups if possible. Instead, do an online conference to save on time, effort, meal and transportation expenses. This also allows multiple meetings in a day and hectic businessmen will appreciate it.

Opt for cheaper ISP and web hosts.

Small-time providers are inexpensive because you don't have to pay for branding. Most of them are also more lenient in terms of data caps and bandwidth. Get plans with limits so you can monitor your usage.

Use Alternatives

Purchase LED over fluorescent.

Use energy-saving bulbs like LED that are cheaper and brighter than old-style fixtures. Install monitoring sensors so your lights only function when needed. Open the windows in the morning and rearrange your office so you can maximize daylight.

Use centralized air-conditioning.

A centralized air-conditioning system avoids excessive use. Set the thermostat to a specific time so it automatically shuts down after office hours.

Sell old machines.

You can make more money by selling old units online, instead of letting them go to waste. Make sure they remain in good, working condition so you can fetch a good price.

Choose budget fares over first class.

If travelling is a must, opt for light fares and book in advance to avail of promos. Avoid bringing a lot so you don't pay for baggage. You can also try airline - offered accommodations bundled with your booking for short trips.

Offer optional leaves or incentives.

If the office workload is less, offer optional workday leave to your employees or let them work from home. This saves you a lot from utilizing the office amenities.

Hire interns or fresh graduates.

Instead of hiring specialists, try hiring young professionals with quick learning abilities. You don't pay for their specialization but you can train them in accordance to your company's needs. Offer them a promotion after a while so they stay under you.

Running a company need not be costly as long as you are creative and disciplined. Developing employee responsiveness is the key to success.

By John Paul Richards

Visit John's site to discover free information that you can use at: http://www.johnrichards-blog.com

Saturday, July 22, 2017

The Most Important Aspect Of A Unique Business Card

We all have business cards in our wallet or purse. It's part of our business culture to introduce yourself and hand over a card with your contact information in the hopes that this particular contact will remember you. It's a staple of how business has been done for the last few centuries or so. Did you know that in fifteenth century China, they used business cards called 'visiting cards' that were designed for the purpose of setting up meetings between clients and businesses?

After that the handout card culture really soared during seventeenth century Europe, when people climbed the social ladder through personal promotion in the form of calling cards. This was due to a new form of highly mannered set of Kings, that made someone's promotion or demotion among the social ranks almost completely dependent on personal promotion.
With such a storied history behind it, custom cards have a wealth of examples of creative thinkers to draw from. Think about how often you get a business card these days, stick in your pocket or bag, and forget about it. Do you want your potential clients and customers to do that with your card?

Modern business card printers allow for options that come in all shapes and sizes and can provide you with the unique business card that gets you remembered. A fairly popular option, as an example, is a custom business card with a detachable microfiber screen cleaner that they can peel off and stick to their phones or tablets.

Unique business cards will hit the tenants of a good first impression, the principles of which have been forming for hundreds of years...

Get noticed.

Make yourself memorable.

Stand out among the crowd.

Give your contacts a useful gift for free.

Ensure that your contact information is always available by maximizing brand awareness.

Amplify the reach of your marketing message.

Instead of handing your business contacts a plain card just like everyone else, you can stand out with unique business cards. Custom cards with your logo and message, that also act as bottle openers, coupons, promotion card punches, screen cleaners, or at least something creative, will ensure you stand out.

Rather than tossing your card into a pile, or worse - the trash, your contacts can actually put your card to use. Multi purpose cards are great for extending the reach of your marketing while solidifying your brand in the minds of your clients or partners.

By Jason Thomas

Do you want your card to show how unique your business is and let it work for you long after the paper card is gone? Call Pristine Screens at (800) 540-5971 to get started on your custom business cards with screen cleaners today. http://www.pristinescreens.com

We offer FREE samples, DISCOUNTED bulk pricing, and lightning FAST delivery.

Wednesday, July 19, 2017

As Your Business Evolves And Grows, Learn To Let Go

Whether it's physical stuff, relationships, or old beliefs, sometimes it seems as if our lives are a repetitive process of let go of this, let go of that, let go of this other thing.

It's actually not a repeat of the same thing. It's a peeling back of the layers of the onion. Each time you peel back one layer, reach one level of the game, there's another level, another layer to conquer.

Remember those racing video games in arcades? You do the dirt bike race, and you win! Yay! Then, the next course is in the Alps, and you come in second. Yay for you! Now onto the next course... And so it goes.

You see the course in front of you, but that particular finish line is all you see. You don't see the next course with its finish line flag, and the one after that, and the one after that...

So, you reach the end of this race, and there's another one. Well, to embrace this next race, you have to let go of all the hangers-on from the first one.

In my second year of college, I went into individual and group therapy to deal with horrendous childhood abuse. Boom. Done. That's handled. Well, 14 years after that found me reaching out to a therapist because issues had come up. "But I already dealt with this 14 years ago!" I wailed.

No, honestly, I hadn't. Fourteen years ago I had dealt with whatever the issues were present then. After subsequent peeling of the layers, there were new issues, and those were the ones I had to deal with, even though it looked like it was the same root cause, my crappy childhood.

Let's look to a more positive note, beyond dealing with past trauma. As a business owner, you're constantly evolving and growing. You get clearer on your ideal client. You embrace authentic marketing. You say no to non-ideal clients. You choose to do only your Zone of Genius work. You close your eyes and move toward your Big Dream goals, gulping down waves of fear with each step you take.

One of the things I say constantly is that owning your own business is the most in-depth personal development course you'll ever take.

If you want to thrive in business, then you'll need to let go constantly. Here are some things to consider letting go of.


Playing small

Worrying about what other people will think

Not asking for money or the full value of your services because that's somehow wrong

Seeing being of service and making money as at odds

Feeling like a fraud

Believing that you can't do marketing, or sales, or networking, or ____ (fill in the blank)

Doing work or making agreements that you know from the outset don't feel right

Feeling like you're inadequate and never doing enough

Putting up with over-demanding clients, under-responsive team members, and unsupportive spouse or family members because you think that's as good as it's going to get

What do you need to let go of? I would love to hear your real thoughts and comments down below. Let's slough off this crap that doesn't serve us any longer and embrace the new normal.

By Dawn Shuler

Want to see how systems can actually give you freedom, get you more clients, and grow a business that knocks your socks off? Of course, you do! Download your free Business Tree of Life and Sacred Systems Guide at [http://www.SmartBusinessFromYourSoul.com]http://www.SmartBusinessFromYourSoul.com.


Saturday, July 15, 2017

Do NOT Let Anyone Do This To You

No One should make you feel this way about your Business!

This article was inspired by a consult with someone this week. What happened on my call this week was something I have experienced many times over the years. A client comes to me for advice on their marketing and their website and in the process, I find out that they don't have control of their website, and even worse, the person who is in control is not listening to them and not doing the requested changes.

This really bothers me because in today's world your website is one of your business assets. And for those of us who do not have a brick and mortar location, it is our brick and mortar store.

When your web person has all the access, all the logins and it is exactly like someone else having the keys to your store and in this case - not letting you in. This is WRONG.

I am not saying that all website people are bad, but as the business owner you need to have some semblance of control on your business.

Yes, the web designers are the people with the expertise, but they should be working in conjunction with you not against you. The case I ran into this week, the owner was asking for changes the person would not do. When we did a review what the web person would setup for her worked against all principles of email marketing and list building which is what the client's goal with the change was. She knew what she wanted, and the person would not do it. What they did was very antiquated and outdated and would never accomplish the client's goals.

This is wrong... your web person needs to be a partner.

When we do websites for clients, we open all the accounts in their names. It is the way I do business. I know that one day they may want to move on, (or I might) and without any access, this can be hard to do. It is not the only way, it is my preference. Many web designers do host accounts for their clients which is fine as long as you follow my two rules below.

If you are working with someone who has all the control on your website, this is fine as long as two things happen:


If you do not own your own hosting account and domain registry, your web person MUST give you a full and complete outline of their backup plan should something happen to them. If they have all the access and cannot access the website on your behalf what will happen? (This is your entire business, your livelihood, you need an answer and a plan.)

When they work with you it needs to be a partnership. When you ask for something they must give reasons why they suggest, or don't suggest, making certain changes you ask and request. They must listen to you and your concerns.

This kind of website - owner relationship is NOT fine if you are not getting these 2 items fulfilled.

What really stood out this week to me was that the person I was talking to was made to feel really small when it came to her website. Small and Inconsequential. It was awful. She felt less smart, less knowledgeable and worse, doubting her abilities.

We build websites, help clients setup email marketing systems, blogging, and social media, and I am certain I have never made a client feel like the lady I was speaking with this week. But I make this promise, I will certainly be on the lookout as to how I do interact with clients and how they feel afterwards.

No one, even if you are indeed clueless about the technical things in life, should feel like this when it comes to their website and business. If you are, I suggest you get a second opinion.

By Kathy Colaiacovo

Wednesday, July 12, 2017

Should You Learn To Deal With Failure In Order To Succeed In Business?

People who are familiar with tennis and watch the Wimbledon are sure to have heard these words very often. "If you can meet with Triumph and Disaster, and treat those two imposters just the same" What does this signify? These words point out that success and failure are both a part of life. One should learn to treat them equally.

However, a majority of the people do not know how to handle failure in life. This article dwells on certain tips to face failure in business.

Dealing with Failure

Failure in business is very common. In fact, you fail more than you succeed. However, is failure the end of life? Of course, it is not. One should learn to live for another day and fight failure. This is the best way to succeed.

Prepare yourself for failure:

No one in the world likes to fail. However, if wishes were horses, beggars would ride. Hence, preparing for failure should be one of your priorities when you start your business. This keeps you ready to face any adverse situations and provides you with means to overcome it at the same time.

Never personalize failure:

Failure is something very normal in life. If you start taking it personally, you end up becoming a nervous wreck. The most successful business empires today are those that had failed miserably at the initial stages. The best course of action is to take it on the chin and move ahead in life.

Accept responsibility:

Every failure has a reason. Analyze the reasons and accept your responsibilities. This will make you a stronger person. Admit your mistakes and make a move in the right direction. Mistakes make us all the more human. The ability to learn from your mistakes and avoid repeating them should be your priority.

Never bottle up your emotions:

It is very natural for a person to restrict the flow of emotions. If the situation demands you to cry, you should go ahead and finish it off. This will relieve one of the greatest burdens off your shoulders. You become free to think with an open mind and move ahead in life.

Remember the lessons:

When you fail, you learn some very hard lessons. Remembering your lessons in failure for your entire life is essential. Never commit the same mistake again in your life. This principle is the sure route to success in business and life too.

When you commit mistakes, you learn about your strengths and weaknesses. Knowing them and acting within your limitations can make you succeed more often than not.

For more information on how to build your own empire, check out [http://drouinaudmarc.weebly.com/]Build Your Empire

By Marc-Eddy Drouinaud Jr

Saturday, July 8, 2017

Small Business Marketing Hacks Every Business Owner Should Use

There's a lot that's changed recently with online marketing. Most people now go straight to Google to search for something they want. The phone book is out and Google, or search traffic is in. If you are a small business owner you can benefit from the internet as a source of business. What's even better is that you can tap into this resource for free if you have a physical business.

Google Places

Google Places lets you advertise your local business for free in the search results. When someone searches for a local business in your area, your results will come up first for many searches. This is a simple cost effective strategy you should definitely be employing in your business. With Google Places, you list your local business and Google will send you a confirmation postcard with a Google verification code on it. Once you have verified your listing with this code, Google knows you actually reside at this address, or run a business from it.

Google Places works wonders for small business owners who work from a certain location. If you're not on it you are definitely missing out on business. Plus, your competitors could be using it which means they could be taking your potential customers. To use Google Places just do a quick search for it on Google and it will take you through the setting up process.

Bing Places

Bing also offer this same listing on their own search engine. It's just like Google Places so not much to add here really. Simply fill out your details on the online platform and verify your listing when you receive a code in the post. When you create your listing you will have to list your business within a certain category, or two. Look through the existing categories and find the one or ones which are the best fit for your business. This is the same as Google Places. By listing in more than one category, if the platform allows, you can benefit from a number of searches within your local area.

Other Listings For Free

Yell and Yahoo also offer free listings for businesses too. Also do a 'Google search' for local directories and free listings and you will find a range of sites which offer free business listings in your area. In some cases even the extra links back to your website can make a difference to your ranking, even if the link itself doesn't bring you more business.

Blogging

You may well not have the time or inclination to start a blog. However, in some business areas blogging is a good way to increase your business reach online in a fairly cost effective way. Depending on your business, and whether it opens itself to a blog, you can get some good results by targeting some keywords in your business niche, or simply writing compelling content and sharing on social media.

Keyword Research

You can use Google's free keyword planner to search for terms which are already getting hits on the search engine. By finding long tail keywords in your business niche and writing good content for them, you stand more chance of being listed on the search engine. If you can find untapped keywords which bring in customers to your business, you can write articles which will bring in customers for free for years to come for free.

Paid Advertising

After you have exhausted the free methods of advertising, you can start looking at paid advertising methods. Many business owners try and fail with paid advertising. This is why it is worth learning properly the do's and don'ts of paid advertising.
Pay per click advertising can make a massive impact on your business. But you should also be very careful. Make sure you start out with a small budget and get properly educated on how to create adverts and which keywords to choose. In particular look at the different types of keyword matches. Get this wrong and you can easily burn through your budget and list your advert for entirely the wrong audience.
However, paid advertising is remarkably scalable. Once you have a campaign which works you can easily increase your budget and you are in a position to pay for new customers.

Return On Investment

When I started with pay per click I didn't understand return on investment. I 'dipped my toe in' and dabbled very tentatively. If I didn't see an immediate profit, I stopped altogether. This is a mistake. Initially there is a lot of testing and measuring to do with paid advertising. After a while you get an advert which successfully brings you customers. However, knowing the return on investment from successful doing this is a game changer. If your customer goes on to purchase again and again, how much are they worth to your business over a year, or 10 years? Knowing this is a huge key to having the confidence to put money into an advertising campaign. Even if you lose money in the short term, your new customers will bring you new business over the long term. Learn the average spend from each customer over a year and then 10 years. Then decide what each customer is worth in terms of advertising. Does this change your view on what you can afford?

Paid Advertising Methods

There are various paid advertising methods available to use for small businesses online. Start with one method and become good at that before moving on to the next. Facebook advertising lets you target potential customers down to their interests, location and other variables. Pay per click advertising lets you target intent driven adverts. With pay per click you start with the keyword your visitor is looking for online. Once you have tested and measured an advertising method and you have a profitable model, you can leave it running and scale it easily. Then move on to the next one.

Even if you only use a couple of the methods suggested in this article, you can dramatically improve your business with only a small amount of effort. Once you have learned all these methods, you will know how to scale up your business and increase your profits. You can then invest in other forms of advertising, testing and measuring as you go. Whether these are on the internet or offline, using the same strategy (which lets you measure the response of a customer) means you can gradually improve all your advertising methods over the long term, increase profits and grow your business.

By Tim Halloran

You can grab my eBooks "Niche Blogging For Profit" and "The Ultimate Guide To Online Marketing" at http://tim-halloran.com

Wednesday, July 5, 2017

Be Unreasonable To Grow Your Business

How unreasonable are you?

Odd question, isn't it? I for one try to be reasonable most of the time, though my loved ones may not agree! Still, it's a worthy goal, right?

That reasonable approach doesn't always work. Sometimes, it pays to be unreasonable. On purpose.

Why? Being unreasonable in your goal setting can bring you to a whole new level in your business.

Don't just set a goal - set a 10x mega-goal.

Is this your reaction: Wha? I've got enough to do to reach the modest goals I've set.

If it is, that's the whole point. Setting modest goals may be holding you back. Big time.

Setting a mega-goal can launch you forward, waving merrily at those modest goals as you whiz by.

Here's how it works.

What would you do differently if your goal was to increase revenue 10x instead of 10%?

That's the point of 10x goals - to push the edge of ordinary, and to nudge you into thinking differently about your business.

It's true, setting nothing but 10x goals will drive you to distraction. You're best to have one or two mega-goals.

Make your mega-goal achievable by setting interim goals. The point is, your interim goals are very much informed by your mega-goal, and will be substantially different now that you're on the path to your mega-goal. It's a path that you wouldn't have taken if you hadn't set your 10x goal.

This 10x approach doesn't mean you should abandon all reason at the door. Continue to make your 10x goal, like every other goal, measurable, so you can determine if you're making progress.

Create short-term objectives that do make sense, all with your mega-goal in mind.

So how do you determine your 10x mega-goal? Simple.

Let's start with income. Say your income last year was $50,000. Your 2017 goal has been to increase revenue by 10%, to $55,000.

To get that incremental increase, you may have been planning some tweaks, some adjustments.

What if your goal was 10x rather than 10%? $500,000. Wow. That's a big leap! And it's not one you can take in one bound.

Instead, with that goal of $500,000 in revenue in mind, what would you need to start doing to get there?

Instead of improving your sales, your conversions, by a few percentage points, what would you need to do to shift that improvement by an order of magnitude?

Challenge yourself to come up with new ways to approach this heightened goal.

See how being bold opens you up to new possibilities?

And it's not just possibilities for your business. It's possibilities for you too.

So much of making more income and moving your business to a new level is changing yourself. In order to be the person who makes $500,000, you'll be different from who you are now. You'll grow.

Consider the ways you'll have to grow to be the businessperson who has a $500,000 business. What can you do, starting right now, to become that person? What would you have to learn? What skills would you have to develop? What mentoring would you need?

Having a business is so much about your own personal growth. Here's an opportunity to define for yourself where that growth is going, and how you can achieve it.

You may be tempted, if you've had a few setbacks, to be cautious in your goal setting.

Instead, be unreasonable! Mega-goals will give your business a mega-lift. Set 10x goals that will motivate you to more than you've ever imagined in your business.

By Ursula Jorch

Ursula Jorch, MSc, MEd, mentors entrepreneurs starting their businesses and seasoned entrepreneurs in transition to create the business of their dreams. Her coaching programs provide knowledge, support, clarity, inspiration, and a community of like-minded entrepreneurs to empower you to reach your goals. Start with a free guide and other valuable info at [http://www.WorkAlchemy.com]http://www.WorkAlchemy.com.


Saturday, July 1, 2017

Is Your Business Getting Enough Exercise?

"How people treat you is their karma; how you react is yours."

This quote from Wayne Dyer highlights one of the big truths of having your own business. Your choices define what happens.

Are you exercising your opportunities to make good choices? Do they serve you and your business?

Those are questions to ask yourself, especially when you're busy and it's easy to slip into being reactive.

Exercise your freedom of choice to be responsive instead.

This is especially important when dealing with your customers. Make conscious choices about how you want to respond.

Customer responsiveness doesn't just mean answering quickly, although that's an important part of showing them that they matter to you.

Responsiveness is also about really listening, deeply listening. What is the undercurrent of what's being said? What is at the heart of their request or concern?

Another aspect of customer responsiveness is to treat them the way they wish to be treated, as long as it doesn't compromise your values. Adapt to their style. A good example of this is Jeffrey's client Amy.

Jeffrey had been following up with Amy regularly, to define what she was looking for from Jeffrey as a real estate agent. It was not going well. Amy responded with short and often unclear replies.

Jeffrey likes to communicate by email. He finds it fast, easy, and productive.

With Amy's responses, Jeffrey was getting frustrated, and he found himself firing off responses quickly and without considering the tone behind them.

Amy finds email cumbersome. She's not a writer by nature, and she prefers to talk on the phone.

Once Jeffrey was able to step back from his own reactivity and consider, "What's behind this difficulty we're having?", he asked Amy how she'd like to communicate.

He found out the phone worked better for her. When he understood what was behind Amy's uncommunicative email style, he became more conscious of his tone again. Over the phone, they were able to finalize their agreement and get underway.

Setting this kind of example, making a new choice about how they communicated, went a long way to smooth Amy's ruffled feathers and ease her own frustration around written communication.

And it ended with a hefty commission for Jeffrey when he was able to sell her property.

Exercising choice also comes into play when you're considering who you'd like to work with. Your "ideal clients" are those that are a great fit for you, where you can co-create an environment that allows you to do your best work.

Those choices can make all the difference in your business income. When my client Kim and I worked on defining and choosing her ideal clients, rather than taking every project that came along, things started to shift.

She began to focus her effort around clients that were a great match for her and her business. In doing so, she found joy in those interactions. Work began to have more ease. She increased her income.

Your business is built one choice at a time. One relationship at a time, one customer at a time. Making good choices about those relationships will help your business grow and increase the impact you have.

You don't make those choices all at once. You make them one situation at a time.

Is your business getting enough exercise? Exercise choice in your business, conscious choice that serves everyone involved. That will keep your business fit for a long time to come.

By Ursula Jorch

Ursula Jorch, MSc, MEd, mentors entrepreneurs starting their businesses and seasoned entrepreneurs in transition to create the business of their dreams. Her coaching programs provide knowledge, support, clarity, inspiration, and a community of like-minded entrepreneurs to empower you to reach your goals. Start with a free guide and other valuable info at [http://www.WorkAlchemy.com]http://www.WorkAlchemy.com.


Wednesday, June 28, 2017

DNA Of An Entrepreneur

Patrick Bet-David of the Entrepreneur Network shares eye opening facts about entrepreneurs in a live setting that will disrupt your existing perception about entrepreneurship. Do you have the DNA of an Entrepreneur?


Saturday, June 24, 2017

7 Movies Every Entrepreneur Should Watch

Evan Carmichael shares the 7 movies he recommends every entrepreneur watch....with clips and analysis showing why.

7 MOVIES Every Entrepreneur Should Watch

Jobs The Pursuit of Happyness Moneyball Any Given Sunday Ronin Draft Day Seabiscuit



Wednesday, June 21, 2017

7 Ways To Get Started In Business With ZERO Money

Evan Carmichael does it again with these 7 ways to get your business off the ground and running right out of the gate...without spending a dime.

7 Ways to get started with ZERO Money 1) Start with a service 2) Use Facebook instead of a website 3) Go to them 4) Make alliances 5) Get noticed 6) Pre-sell 7) Barter


Saturday, June 17, 2017

The Secret To Making Money By Starting A Small Business

This video covers an amazing Seminar on how to get a business going without having to spend a lot of money. Justis Chase talks about how its possible to use what he calls the three "S's" to create successful small businesses that do what you want them to do...in other words make you money and give you freedom rather than taking money and time away from you.


Wednesday, June 14, 2017

The Top 7 Things NOT To Do When Starting A Business

You can search Youtube and Google and always find videos/articles about what to do when starting a business. I believe knowing what NOT to do is equally important. So....here's an awesome video from Evan Carmichael drawn from real case studies and tips from actual failed entrepreneurs.


Saturday, June 10, 2017

18 Mistakes That Kill Startups [Small Business Startup Mistakes]

In this video we've covered 18 big mistakes of failed entrepreneurs. If you're having any of these issues in your small business then try to correct these mistakes if you can....otherwise, you're toast. 18 Mistakes That Kill Startups 1. Single Founder 2. Bad location 3. Marginal niche 4. Derivative idea 5. Obstinacy 6. Hiring bad Programmers 7. Choosing the Wrong Platform 8. Slowness in Launching 9. Launching too early 10. Having no specific user in Mind 11. Raising too little money 12. Spending too much 13. Raising too much money 14. Poor investor management 15. Sacrificing users to profit 16. Not wanting to get your hands dirty 17. Fights between founders 18. A half hearted effort


Wednesday, June 7, 2017

How To Write A Business Plan To Start Your Own Business

In this video you'll learn step-by-step how to write a successful business plan for a successful startup.

9 Steps For Writing a Business Plan - Required Steps to Write a Business Plan for your company or service.

Step 1 - Define your vision 1:16 Step 2 - Set your goals and objectives for the business 1:50 Step 3 - Define your Unique Selling Proposition 2:29 Step 4 - Know your market 3:02 Step 5 - Know your customer 3:57 Step 6 - Research the demand for your business 4:47 Step 7 - Set your marketing goals 5:52 Step 8 - Define your marketing strategy 6:38 Step 9 - Take Action! 7:20

Saturday, June 3, 2017

How To Write A Marketing Plan For A Small Business

Starting a small business is a fairly simple thing once you've secured sufficient investment financing. But, when you start any business, you absolutely need a marketing plan to sell your products or services. In this video we have described all the important aspects of how to write a marketing plan for your small business. This video will help you to understand how to do marketing and what should be included in a sample marketing plan template.


Wednesday, May 31, 2017

How To Build Your Startup Business Infrastructure On A Budget

There are quite a few steps to take when building a business from the ground up. This article assumes you have already gained a basic knowledge of these steps and are at a point where you have some funding and you are ready to put the building blocks of your business in place. If you are not familiar with the basic steps to build a business, I encourage you to go check out the multitude of publications you can find on the web and then come back and revisit this article.

In most cases, it is paramount to build your business in steps, being very careful how you spend the precious funds that are available to you, regardless of the source of your capital. By now you should have a list of components that need to be put in place, such as the IT infrastructure, including but not limited to email accounts, a website, internal software systems (both "canned" packages as well as custom software) and more. On the creative side, you will need to decide on your branding (logo and color theme). Then most likely you will need business cards, brochures, letterhead, fliers, signage and the like.

Building a business in steps (or increments) can be done, but you need to look for the right talent. At the beginning, you will be much better off finding individuals that are competent in several different areas. The less resources you have to employ, in most cases, the lower your spending outlay will be. If one individual can perform the duties of six or eight people, your budgetary savings should be significant. Later on, when things are taking off, you can replace these multi-talented individuals with dedicated resources, as each duty will likely become a full-time job. Over-staffing too soon can put you out of business in a hurry or put undue pressure on your business to perform sooner than it is capable of.

Let's turn the clock forward and assume your business is gaining traction. Let's say your multi-talented individuals just helped you get your business off the ground and now you are going to replace them with employees dedicated to specific business segments, or departments. It will be painless to replace them because they will be expecting it. Why? Because you brought them in as contractors. You have a lot of flexibility with contractors. If it's in your interest, and the contractor's interest, you can propose a contract to hire arrangement. Then if things work out well, you could bring them in as part of your senior staff since they will have such a good understanding of your business. Or, they could simply move on. There are many advantages to using contractors in a case like this. If things are not moving as fast as you hoped, you can reduce the contractor's hours to stay within your budget. You can cut them loose if they are not performing as expected. You will also save money because you will not be providing benefits, and in many cases, not providing a work-space for them.

Another smart move may be to secure certain essential services on an outsourced basis. These days, you can even outsource your human resource department. Outside services are becoming more popular these days. Such services take the worry out of keeping up with ever-changing legal requirements, minimizing the exposure to your brand new, fragile business. The cost is normally a lot less than in-house staffing for comparable services. A good service company will come with a guarantee (they will have an insurance policy) that protects your company should the service company fail to keep up with current legal requirements, unintentionally creating a liability for your company. It is not practical for in-house personnel to make such a guarantee. In that case your business is assuming the risks for your hired employees.

By Carl Herkes

Carl Herkes shares knowledge gained from numerous years of building small businesses and can be reached at  [mailto:carl@cavideoservices.com]carl@cavideoservices.com or  [mailto:carl@aapics.com]carl@aapics.com.




Saturday, May 27, 2017

13 Free Online Educational Resources For Business Owners

A small business owner wears many hats. Often, they are responsible for finding business, customer service, sales, advertising, and bookkeeping. This is in addition to the duties surrounding the actual service or product the business provides.

There are many resources available on the internet to help you wear your many hats with more confidence. Here are some of the most useful courses, websites, and other resources you can access now.

1. The University of the People

The University of the People is an online, fully accredited university, based in the United States. They offer tuition-free associate and bachelor degrees in Business Administration, Computer Science, and Health Science.

2. Coursera

One of the greatest bastions of self-directed education, Coursera offers instruction in on a variety of topics. Learn how to market yourself, and improve your personal brand. Take a class on bookkeeping or accounting. Or, sharpen and expand your marketable skills.

3. Open Culture

Open Culture bills itself as a repository of free cultural and educational resources found on the internet. Their list of videos, courses, and audio files, related to many different aspects of business management, will keep you busy for days.

4. Small Business Administration

The Small Business Administration should be the first stop for every self-employed entrepreneur. Their website offers free courses, downloads, and videos to help you on every step of your path. Learn how to write a business plan, find funding, do market research, and so much more. The SBA also offers a mentoring program for new small business owners.

5. Free Management Library

If you want the knowledge that comes with participating in an MBA level business program, but don't want the expense, the Free Nonprofit Micro-eMBA is for you. You get access to all the lectures, readings, and assignments that you would in a full university course. But you get to do the work at your own pace, and all for free.

6. iTunesU

The iTunes app gives you access to hours of podcasts. Many prestigious universities and schools have partnered with Apple to bring you audio and visual files straight from the halls of Ivy League business schools. Enjoy top notch instruction from schools like Stanford, Harvard, and UC Berkeley.

7. Udacity

Udacity is one of the newer faces in online self-directed education. Their courses concentrate on web and computer technologies. Take one of their free courses, or invest in one of their paid offerings. If your business is web or computer based, their offerings can help you find new services and products to help grow your business.

8. MIT OpenCourseWare

Best known as the gathering place for academic elite to explore engineering, science, and other futuristic technologies, MIT offers many past lecture courses for your personal development. They offer courses that cover many topics, including classes in business and entrepreneurship.

9. edX

Another new website catering to the self-educated crowd, edX offers a variety of courses that a small business owner or entrepreneur will find indispensable. They also offer certifications that prove you put in the work. Their MicroMasters program will have you feeling like an expert in no time.

10. Code Academy

Computer technology is the future. If you find your computer programming skills are holding you back, look at the courses offered by Code Academy. Their short, interactive tutorials and lessons will get you up to speed with what you need to know to tackle lucrative online markets with confidence.

11. HubSpot Academy

This one is for all you keyboard warriors! If you are attempting to carve a slice of the internet marketing pie for yourself, this is the site for you. You can work towards a certification in inbound marketing, email marketing, inbound sales, content marketing, and many other offerings. Most courses are free.

12. TED Talks

Make this your one-stop source for information, entertainment, and inspiration. TED talks cover the whole fabric of life, from personal stories to motivate to advant garde and unusual instructions and solutions.

13. ALISON Diploma in Social Media Marketing

If you want a quick yet thorough guide to effective social media marketing, the diploma in Social Media Marketing might be what you need. This free course will take you from social media newbie to media marketing master in under 20 hours.

Being a business owner is hard. But these free online business education resources can make it easier!

By Bob Tom

BiggieTips - Tips and Tricks for Your Daily Life ( http://www.biggietips.com )

BiggieTips is dedicated to BIG TIPS to help you get things done more efficiently. You will master how to do everything in a bigger way and live smarter. Topics include Home, Health, Lifestyle, Travel, Technology, Entertainment, Business.

FB - http://www.facebook.com/biggietips

Twitter: @BiggieTips

Wednesday, May 24, 2017

Don't Spend Your Time Watching The Ground Come Up At You

I had a rough winter. One that was only two years after my last rough winter. And it has not gotten much better since. Sure, we are getting by, but do not have enough business to get ahead. We are still much better off than others in our same situation. I am speaking of my consulting business. By March/April, I have always been very busy, not this year. Should I lay down and die, just be depressed, or is there another option?

It is easy to do. Wallow in self pity. Be depressed about your situation. But it is certainly not constructive. Spending your time worrying about what is going to happen will not do anybody any good. Instead, problem solve your situation.

So how do you problem solve your situation?

Define Your Problem

First, you must know what your problem is. For instance, I could say that I do not have enough work. Or I could say that my billable rate is too low. Or perhaps I could say that I am in the wrong business. Any of these could potentially be true, but how do I want to frame my problem?

Collect Any Relevant Information

Measure any information you find to be relevant so that you can get a good picture of the way things are.

What Does The Perfect Situation Look Like?

Define, i.e. write down, what your perfect situation would look like. Would I want to work from home? Travel? Employ others to do the billable work? How does my perfect business look?

What Have Others Done In The Same Situation?

Research what other companies or individuals have done in the same situation. Come up with 2 or 3 possible solutions to the problem, if that is possible.

Decide What Elements Are Important In Your Solution

Come up with specific features of your solution that will be important to you. Perhaps making more money is important. Perhaps spending more time at home. Perhaps doing specific types of work. List those features and rate them in importance against each other.

Rate Your Solutions Against Each Other

Rate each of your solutions based on the elements/features previously defined, weighted by the most important features.

Implement The Best Solution

Put the highest scoring solution into action.

Evaluate Your Solution

After implementation, make sure your solution is performing as desired. If not, make adjustments and measure again.

Beat Your Head Against A Brick Wall

Sometimes, like in my situation, you must work at the difficult task of selling. Some days are successful, some are miserable, but you need to keep working at it to keep your businesses growing or just going. There may be no substitute for this hard work. And putting in the work is a much better idea than wallowing in self pity.

Do not ever spend your time watching the ground come up at you, i.e. expecting a major crash, it is a much better idea to work your problem or work hard to get beyond your situation.

What do you do when things are challenging?

By Brian Satterlee

About The Author

Brian Satterlee ran the successful multi-level marketing distributorship Satterlee Marketing from 1997 through 2002. He created an ecommerce site to sell a dietary supplement and recruit new sales people. When the MLM company changed to a retail marketing plan, Brian decided not to start again but to devote time to his family.

Brian now writes and works as a Business Analyst. He received his MBA from the University of Phoenix in 2009.

Visit http://www.splashplan.net for more free small business tips from Brian Satterlee.

Saturday, May 20, 2017

Headlines That Hit Like A Vegetarian

"You hit like a vegetarian"
- Arnold Schwarzenegger, Escape Plan, when Sylvester Stalone punched him

Just like Sylvester, most headlines out there hit like a vegetarian. Your prospect sees them and ignores them.

Why?

A couple reasons for this. First of all, most people don't know how a good headline looks like. Then, the way you are taught to write headlines is bad. It's very mechanistic and it can't elicit an emotion response from your audience. In order to solve the problem of bad headlines, you must first understand how bad headlines are created in the first place. You are told to find a good headline. You might search for "good headline examples" or even "best headlines of all times." The results are indeed headlines worked great in the past.

Now you have to copy paste a headline you fancy and just substitute words When you are done, voila, you have a headline. And here lies the problem. If you want to copy word for word a successful headline, you must be careful.  The headline was about a specific market and it touched a specific pain point.

Take for example one of the most famous headlines ever written: Do You Make These Mistakes In English?

It was about an ad that sold an English correcting course. The target market were people whose English were subpar. They couldn't get better positions in their jobs, because of their bad English.

Let's take the headline and twist it for a weight loss product: Do You Make These Mistakes When Trying To Lose Weight?

Weak.

But what makes it weak?

It doesn't talk to the market. Everybody wants to lose a little weight. Even professional body builders. It's not a problem that grabs someone's attention and forces them to read.

How can you remedy this problem?

Easy.

Learn more about your market.

No, scratch that. Study the market.

Find their hot-button crisis and see what makes them stop and read or listen to your message.

Now, let's take for example a specific niche in dating: men who recently got divorced and they go out for their first date with a woman they like. An ad selling a dating product to them could have the following headline: Are You Going To Make These Mistakes On Your First Date? Way more powerful. There is a fear inside them that somehow, they will screw up. The headline reaches out, grabs them and pulls them in. From now on, before writing a single headline, make sure you have studied your market. It will reveal the emotional pains, worries and nightmares your customers are facing. When you learn those, it will be easy for you to write headlines that hit like Conan the Barbarian.

Want more tips that make your customers and give you their money? Go to http://asskickingreviews.com

By Fotis Chatzinicolaou

Wednesday, May 17, 2017

Business Financing Strategies - First You'll Need Proof Of Product

For individuals that aspire to start a business or even for those that are in the early stages of business operations, one of the key components for attracting investors or obtaining traditional credit via a bank loan is offering a product and / or service with sustainable demand. Warren Buffet talks much about one of his priority criterion for business investment is the sustainable demand derived from a company's "competitive advantage. How does this translate in a practical way to start-up and early stage businesses?

It is a well-known fact that the engine of the US economy is small business. According to the SBA, small businesses account for 99.7% of employer firms. For clarity, the SBA defines a small business as any manufacturing or non-manufacturing business with less than 500 employees. Prior to start-up and even during the early stage phase (0 to 2 years) of the business, intentional focus and time investment is needed to legitimize the projected demand of the product and / or service offering. Is it enough to just have a desire to operate and own a business? Well, it's half of the puzzle honestly. True, it's pretty dreadful to operate a business for the exclusive purpose of making money, but there's a need for balance. The optimal route is to start and operate a business that you have a desire for and that gives you the opportunity to earn a living and become wealthy.

Here are two ways to "test" the competitive advantage of your product and / or service for sustainable demand:

(1) - Give Away for Free a Sample Version
You can't beat free. Yeah, there are some that think you can't give away valuable business offerings for free and expect the market to take you seriously. Well, that's sort of the point. In other words, value is in the eyes of the market. Ultimately, the market decides whether or not you have something of value to offer with their willingness to consume your free sample version and then demanding more. Also, from a production and cost standpoint, generating free samples is typically marginal in comparison to building out the entire product with an unproven market.

(2) - Create a Presentation of the Proposed Offering and Share with Perceived Target Market for Feedback
Yes, I know it's scary and down right crazy to expose yourself and your business offering to others in order to get their unfiltered feedback, but there's an upside to doing this. More often than not, you will discover that either you were way off base OR you just needed to tweak a few things to deliver something of value. Is there a chance that someone could steal your idea and attempt to offer the same product and / or service as you? Sure... if not here then at least in China or the Ukraine, right? Also, it teaches you to have thick skin and not take yourself too seriously.

The point here is not to get bogged down with the analysis paralysis syndrome and looking to create the perfect business. Here's a news flash: the perfect business does not exist and probably never will. Interact with your target market and understand intimately their pain points. Once you learn these, then it's time to generate a product and / or service that alleviates these pain points. By listening to your target market and delivering what they want, you in effect will have created a business with a competitive advantage and increased the chances of having sustainable demand.

By Pierre Pinkerton

jerichobizfinance.com is an online platform that specializes in providing expert level advice and guidance to the micro entrepreneur in the areas of accounting / finance, operations, management, sales and marketing, human resources, and lending in order to help grow your business and maximize your cash flow

Please visit http://www.jerichobizfinance.com to learn more.


Saturday, May 13, 2017

5 Tips Small Businesses Can Take Away From The Tiny House Movement

What on earth could small businesses learn from the tiny house movement if your industry is unrelated? It comes as no surprise that the growth, mission, popularity and purpose of the tiny house movement have grown over the past decade. People are joining this movement for financial freedom, environmental and leisure enjoyment. These owners reduce skyrocketing maintenance costs and living expenses that come from soaring mortgage payments of capacious houses. This movement also frees up more time to spend with family and travel.

Over the past decade, we have seen the increase in restructuring, downsizing and corporate dismantling by many large firms. According to the U.S. Small Business Administration, 99.7 percent of all employer firms are small businesses. While this percentage is an impressive number, there are some great tips many small businesses can take away from the tiny house movement.


Compact and mobile: Owners of tiny houses downsize to reduce the overabundance of clutter, high mortgage payments, and freedom to do more things they want to engage in. They have the capability of hitching their home on the back of a vehicle and can save money on hotel costs when traveling. Depending on your type of business, with the ease and digitization of many applications and smart devices, you can mobilize your business and take it anywhere. Even if you relocate, your business can be just as portable. Small businesses may be compact in scale, but can be substantial in their return on investment.

Energy and cost-efficient: Tiny house owners save money by lower operating costs, energy usage, and maintenance costs. You will find innovative ways to curb your budget in certain areas that will free up money for other important business investments to grow your business. Small businesses may not use up as much energy and power as larger organizations. You can operate more efficiently as well as effectively.

Environmentally conscious and sustainable: Tiny houses may be built using environmentally friendly and repurposed materials. They are built to last but are as unique and aesthetically appealing as the details in a larger home. Small businesses can apply similar eco-friendly elements and recycled supplies to their organization. Make a statement with personalized and customized brand installations on a smaller scale, but with great innovative curb appeal.

Technological advantages: Technology is not as big and bulky as it once was. Tiny houses can embody the same level of digitization as larger homes, just on a smaller scale. At one time, big businesses had the upper-hand with harnessing more advanced applications in technology. Nowadays, not only is technology more advanced and constantly evolving, many elements are far more affordable than they've ever been.

Innovative: While tiny house living is not a new phenomenon it is increasing in popularity. The idea of living a quality life on a small-scale pushes us to new levels of residential creativity. We are inspired to try something new, creative, and innovative that will make us stellar in our industry. Since many quality products and services are more affordable and reliable, small businesses can make quality purchases and outsource services that will save on equipment and personnel budgets.

Just because a small business may adopt a few ideas from the success of the tiny house movement, some of these applications may not be feasible or appealing to your particular industry. You don't have to sacrifice quality for affordability. Small businesses have the power, however, to promote their business with creative, personalized and exceptional customer experiences, regardless of size and budget.

By Kym Gordon Moore

Kym Gordon Moore is an award-winning poet, author, speaker, philanthropist, certified inbound marketing specialist and an authority in strategic marketing communications. http://www.kymgmoore.com She is the Content Marketing Director for InKNOWvative Concepts, a creative disruption think-tank raising the frequency of limitless possibilities to supplement core business. http://inknowvativeconcepts.com/


Wednesday, May 10, 2017

18 Easy Tips For Starting Your Own Business

Blueprint to starting a business -from ideas to implementation.

Starting a business, where do I begin? Information overload. I've compiled what I've learned over the last 8 years of being on the internet.

Write down a list of services in your area that could be filled.

Write down a list of what your hobbies, interests are.

Research and see if there is a need for the service. Check if there is competition. If there is, see if you can do something easier/better/different. Is there a problem you can solve for your customers? In our area, I would love a delivery place that offered healthy foods such as good old-fashioned green beans with a hamburger instead of fries. Research a need in your area and see if you can fill it. Research the laws in your state. If you're thinking of starting a bakery, check with your local health inspector to find out what is allowed. If you're thinking of running a business out of your home and will have customers pick up orders, make sure and check with your local business zones. Some areas may not allow excessive traffic, it's best to do your research.

Once you've decided what you want to do, research the business name and make sure it's available. You'll need to register it with the state. Most states allow you to do this online for a minimal fee.

Taxes- get legal. If you're selling a product, see if you need to collect state sales tax. In my state, I collect taxes on products purchased in my state only and then forward to the Department of Revenue once a year.

Buy a domain name with your business name. 1and1.com and GoDaddy offer domains. This usually costs less than $10 for a year.

Hosting-ask friends and family for referrals. I love my host. Uptime is very important as well as response time. I host with a smart entrepreneur who owns her own servers and monitors them regularly. If there is a problem or I have a question, I know that she is one email or phone call away. I don't get referred to another person for another issue.

Create a website. There are tons of ways to do this. There are many templates you can find, both paid and free. I've used both, plus created mine from scratch as well as paid to have my website created from scratch.

Shopping cart-How are you going to sell your product/service? There are as many shopping carts out there as there are ways to start a business. A free shopping cart that is easy to use is Mals-e. It integrates easily with Paypal.com. PayPal also has their own shopping cart and buy now buttons. When considering a shopping cart, look at the features that you are going to need. Are you selling 20,000 different products? If so you'll need a shopping cart that lets you use Excel or other programs to upload information. If you're selling 10 or even 50 items then Mals-e will probably work for you. Mals-e creates a HTML button to insert into your page. The customer is taken to a secure form where they input their payment information.

Are you secure? If you will be accepting credit cards, you will need to be certified PCI compliant for credit cards. Some shopping carts take care of this for you. I currently use Ultracart and they offer PCI compliance with their cart. I have a SSL certificate that I pay a yearly fee for. To get the certificate, I had to prove who I was and get it verified. This protects both you and your customer.

Learn Search Engine Optimization (SEO)-Learn it and keep learning it. This is how you get the best search engine results, which can mean the difference between your business making a profit or losing money. If your website is optimized correctly Google and other search engines will find you and send traffic to your website, resulting in more sales. Cricket's search engine optimization class is the best and it's free!

Now that your website is up and running and you have a working shopping cart, it's time to advertise. When you built your website you used keywords that others would find you with, right? It's important to understand that just because you have a website up and running, it doesn't mean customers will magically find you. There are many new websites going up every day so yours has to stand out. You can start by adding original, unique content using your keywords. To find your keywords, use a keyword finder. Google has a free one. Another way is to brainstorm. What would you type into Google to find you? Who needs your services? Who is your target market? Where can you find them?

Accounting- set up a method to keep track of sales and expenses. It doesn't have to be complicated. It can be as simple as an excel spreadsheet or even old-fashioned pen and paper. QuickBooks is a popular program that is easy to set up and maintain, just do it from the beginning or you'll spend time backtracking to put information in.

Marketing plan-Create a map of where you're going and how you are going to reach your goal Get your free business marketing plan workbook.

Ideas- Keep track of all your ideas. I write them down and put them in my folder of ideas that could be implemented with time and money.

Have a support system. I have a fabulous group of women who have their own specialties. I've learned so much from them. When I'm having a bad day I can go to them and vent. It's extremely important to have a support system in place. Realize that you can do this but it will be hard work, long hours and little pay up front.

Work, Love and Enjoy- My best advice comes from Kay Green, work your business like a business every day. Set up a business schedule and stick to it. Work on your business every day. My friend and mentor taught me this. She went from one product to having a storefront and being a leader in child safety and baby products, all within less than 10 years..

Read these tips, make notes and read it again. Remember that although this is step by step, it can be accomplished by doing more than one thing at once. When you're an entrepreneur you will wear many hats. If there's something you don't know, reach out to your network and ask for help.

By Terra L Williams

Terra Williams is an entrepreneur who balances a home, career, husband, and four kids. She offers scratch off stickers and free scratch off templates at http://www.EasyScratchoffs.com to create your own scratch off tickets.


Saturday, May 6, 2017

How To Build A Sales Strategy That'll Increase Your Customer Base

What does it take to turn your carpet cleaning business into a success? If you're like most cleaning companies, you're looking to grow your customer base. You can never have too many leads, but this won't mean much if they're not hot. Becoming a marketer for your brand is essential if you want to entice prospects to becoming customers. You've got commercial carpet steam cleaners and other carpet cleaning equipment you can use to perform excellent jobs.

Now, you need a quality sales strategy to start raking in more customers. There are five key systems that every business should have to grow their company:

Marketing: This is everything to do with spreading the word about your company and its services.

Administration: You need organization, so that numbers are being properly tracked.

Leadership: Without this, everything will be in disarray. Order begins with your teams, so leaders are needed to keep your business moving forward.

Operations: This is your business model of how you please your customers. The better quality your service, the more happy customers you'll have (and keep).

Sales: You can't expect to grow your business without a sales plan and team. Your company should be actively seeking ways to convert prospects into loyal customers.

Marketing and Sales Go Hand-in-Hand

Don't get it twisted - marketing and sales are not the same. The two have a similar end goal, but the methods used to reach it are unique. Marketing is all about attracting customers and sales is about closing the deal. What keeps them around are your operations. If you're not great in these departments, then you can always resort to hiring an expert or agency that can handle these tasks for you.

When you use sales and marketing together, you can potentially build a winning strategy that will attract more clientele.

Building a Sales System

There are times when businesses get their marketing and sales all wrong. Take for instance this scenario: A guy was looking around for a new car for his wife. He went to the Chrysler website and was impressed with the quick form on the side that put him in touch with a sales agent. The woman was courteous and professional and scheduled an appointment for him to come by the following day. This is all the marketing process. However, once he arrived to the dealership, the woman he spoke to wasn't there - she was in the internet marketing division. Then the guy that did assist them was poorly trained to where the guy decided to purchase his vehicle from elsewhere.

With that said, you don't want to focus too much on the marketing and forget about training your sales staff, so they can learn to seal the deal. In sales, it's all about converting prospecting into paying customers. And it's all about consistency, just like for your commercial carpet steam cleaners - they need to perform well each and every time.

There are seven key areas of a great sales system:



Establishing rapport: Build rapport with the prospects that contact you. Find out how they heard about your business and whether someone specifically told them about your company. If so, use that person to help build rapport.

Connect with customers emotionally: Consumers make purchases based on emotions, so learn how to trigger the right ones.

Build up your credibility: Start establishing trust and believability right away. Don't oversell your services - focus on showcasing the benefits of your portable carpet cleaning machine and other carpet cleaning equipment.

Identify key problems: Then use it to sell them on the benefits of your services.

Focus on solutions not features: As they say, sell the sizzle not the steak!

Quote the investment: Not the price - carpet cleaning is an investment that can improve the quality of living in a home.

Learn to overcome objections: Not everyone is going to buy into your sales tactics, so you need to be prepared for potential objections.

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By Jennifer Diaz

Wednesday, May 3, 2017

How To Future-Proof Your Small Business


According to Richard Branson CEO and Founder of Virgin "A business's long history is meaningless if it doesn't provide the best-designed, most reliable products or services at competitive prices and back up those offerings with the finest customer service. In these fast-moving times, longevity is more the exception than the rule. According to a 2012 study by Richard N. Foster of Yale University, the average lifespan of a company listed in the Standard & Poor's 500 index has decreased to just 18 years, from 61 years in 1958.

Are you becoming complacent?

Almost no products are so good that they cannot be constantly improved on. In the UK they have a great saying: like painting the Forth Bridge in Britain," which is an unending task. This is because the painters of this massive bridge in Edinburgh were never done - once they had finished painting it, they then were needed to immediately start again. The task came to an end in 2011, because workers had switched to a new kind of paint. This is a great example how your businesses product development should be a similarly endless quest for improvement.

According to Bluecorona Small Business Statistics for 2016/2017....

- 66% of small business owners say that finding new customers is a top concern.
- 40% of small business owners say that retaining customers is a priority.
- 43% of SMBs says that improving customer experience and retention is their top strategy to improve revenue growth.
- 30% say that keeping up with technology advances is a major concern of small business owners.

What is Future Proofing?

The term "future-proof" refers to the ability of something to continue to be of value into the distant future; that the item does not become obsolete. This information can be distilled into many principles depending on industry group which can then be applied to many areas.

10 Ways to Future Proof your Small Digital Business....

- Work with millennial and change your thinking.

- Think from your client's standpoint and create a positive product experience from this viewpoint.

-Common Q&A if you get the same questions try re-writing your website copy to better answer common questions.

- Focus on creating a long-term client not just a one-time sale.

- Read about    [https://secretmarketingtrends.com/]marketing trends and the directions on technology

- Eliminate untrustworthy or toxic people from your life, this could be a lifelong friend, family member, a dishonest bank that has cheated for so long it's become common practice, or even your mortgage broker who breaches your client trust and confidentiality.

- Monitor What direction your top 5 closest competitors are doing and create an average for your new direction if a new change is needed.

- Have a upsell strategy built into your product purchase process.

- Train your staff right from the start on exactly how to carry out the tasks they are expected to complete.

- Cut your costs, all businesses have expenses. Most businesses have expenses that can be cut. Don't wait until you need to cut your operating costs to start eliminating unnecessary services and expenses from your monthly burn rate. Take a look into the expenses that don't equate to your basic bottom line and ax them. Remember for every dollar you save it's then directly reflected to your profit.

Small Business Digital Marketing That Converts....

If you know anything about small business, then you know its overall mission is to attract customers that are interested in your products and services. You might have tried Google ads, or FB and social media marketing to some success. The problem with many digital marketing methods is you pay your money and cross your fingers that sales with convert. I have personally tried almost every type of digital marketing you can think of and the only one that sticks out for me is official email marketing. Email has been the only marketing method that provides the ability to grow massive contacts databases easily and responsibly. With email marketing you can send out thousands of emails an hour and have a web-based dashboard manage and automate the entire technical process. If I had to choose only one digital marketing platform to build my business it would be email marketing.

Thinking about creating an email marketing campaign for your business? Learn how email marketing can increase your sales and client acquisition for much less than you realize: http://www.officialemailmarketing.com

By Rodney Gray