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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Saturday, October 14, 2017

How To Improve Your Sales Process And Increase Business

Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. In this video you'll get into the following six parts of the sales process. #1: Prospecting - 1:56   #2: Approach and Contact - 6:40   #3: Presentation - 8:53   #4: Follow Up - 11:36   #5: Referrals -- 15:05 #6: Maintain Customer Relationships - 17:26

Wednesday, October 11, 2017

Customer Service Vs. Customer Experience

Customer service vs. customer experience; Do you know the difference?

One of the best exercises for you to do is make a list of companies or businesses that you go back to over and over and over again, and ask yourself why. On the left, list five companies you return to again and again, and on the right write the reason for doing so. For instance, on the left write, "I go to this restaurant at least once a week" and on the right write, "I go there because _____________." The thing that goes into the blank is generally one of these six reasons. They will give you a lot of clues for your own business.

Saturday, October 7, 2017

How To Give Great Customer Service...The L.A.S.T Method

What do you do when your customer has a problem? In this video, you will learn how to give great customer service. You will learn many polite expressions you can use with your customers. The video explain the Listen, Apologize, Solve, and Thank (L.A.S.T) method, which will help your performance in any customer situation. You'll also get customer service tips for dealing with an angry customer.

Wednesday, October 4, 2017

How To Create Your Own Mini-Monopoly

My friend, Mikki, doesn’t even have to give her order at our local Starbucks drive through.  They recognize the sound of her voice over the speaker and her 12 step Quad Grande Coconut Milk Latte with a pump of vanilla is ready in a flash.  Mikki has granted Starbucks a monopoly on her morning caffeination.  

The traditional monopolies we hear about on the news or learned about in school are faceless behemoths that dominate the landscape and devour everything in their path.  Whether it’s a monster software company or an airline pushing their weight around, those are the old-world monopolies.  “My way or the Highway” methodology does not endear itself to today’s customers.   That is no way to create the loyalty we are after.

But take a look at all of the smaller monopolies that you personally grant your loyalty to every day.  From the hairstylist that knows how to tame your cowlick, to your dentist that has x-rays of every filling and puts up with your lies about flossing.  There are small monopolies that smart entrepreneurs are building all over the world.  You could leave any time and go to one of many competitors, but you don’t.  Why?

If you are a business owner, in sales or marketing, you should be asking yourself that same question about your business.  We all want to hear our customers tell a friend, “I’ll never go anywhere else”.

Why are they great?

Automatic money machine - They generate predictable and repeatable cash for your business, often while you are sleeping.
Referrals - They generate a lot of new business without spending a dime on advertising.  Their customers become fans and turn into a free sales force.
Sticky - They know and hold a significant amount of your personal information.  That is tough to transfer. (Apps like Dropbox have you invested by keeping your files in the cloud for you.)
* Old friends - the greeting, they meet you at the door like an old friend.  If you are old enough to remember the show “Cheers” then you know why Norm came back every night.  You want to be where everyone knows your name. 

Start thinking like a monopoly:

Learn your customers habits and what they love about what you do for them.  Ask them directly.  Chances are 80% of what they are willing to pay for comes from 20% of what they do for you.
Respect their time.  People hate to repeat themselves.  It shows a lack of professionalism and attention on your part.  Make it a good experience.  You don’t have to rush it, but you want to make every moment feel valuable.
Make them look or feel good about themselves.  The only reason people buy is to improve their internal state.  If your company improves their mood or solves a recurring problem, then you are on your way.
Protect and build their confidence.  In the end people want to believe they are making smart decisions.  Reinforce their confidence in a good decision with the facts and figures after the sale.  It’s a review-based world now.  Make sure it’s easy for your clients to say good things about you online.

By Todd Eberhardt Of Dynasty Leadership

At Dynasty Leadership, clients use the Catapult process to create their future company and strategize how they will gain control over their specific niche in the marketplace.  They map out their own future mini-Monopoly and begin the systematic march towards staking their claim and winning the hearts, minds and wallets of their best customers.  You can find out more at www.DynastyLC.com or call 612-845-2076.

Saturday, September 30, 2017

30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, adequate financing, logistics and manpower development. Small is beautiful. For a small business enterprise, with careful planning and little resources deployed; success is always guaranteed. However, the law of success must be fully obeyed in order to get the desire result. This law has the do’s and don’ts. Enjoy the benefit of a booming business following the “do’s” and avoid the un-pleasant sanctions from the “don’ts”.

30 Do’s

1. Start a business venture you know more about.
2. Separate business income from personal income
3. Always save and spend less than the income generated.
4. Pay the tithe of your business.
5. Buy when people sell; sell when people buy.
6. Learn and gain more experience from your business.
7. Think before you buy!
8. Make discoveries; find out more about your business.
9. Give more time and attention to your business.
10. Hire the best staff for your business. No sentiments.
11. Always keep a daily record of income and expenditure.
12. Be a time manager; be punctual always.
13. Be courteous and show care and love to your customers.
14. Add more value to your products; give more.
15. Induce buyers with tempting offers.
16. Offer after sales service; the customer is a king.
17. Offer money back guarantee for your products.
18. Use the feedback to correct the mistakes. Listen more!
19. Set a standard for your business.
20. Get branded. Be known for your unique offers.
21. Train and re-train your employees.
22. Motivate your staff daily (reward progress & achievement)
23. Shower more praise and be economical with criticisms of staff.
24. Be a leader by example, not a “bulling” boss.
25. Think positively, believe in yourself and your team.
26. Show more love and attention to your workers.
27. Develop work ethics, use official line of communication.
28. Make your work your hobby; enjoy yourself.
29. Learn to delegate authorities; create time to think.
30. Register your business, pay tax and operate legally.


1. Don’t personalize your business; solicit staff ideas.
2. Don’t be over worked; create leisure time.
3. Avoid gossip, backbiting, and undue favoritism to staff.
4. Avoid compulsive purchases; plan and budget for the things to buy.
5. Don’t buy, if you only need it for a while; rent it or lease it.
6. Don’t be too bureaucratic in your operations.
7. Don’t abuse business goodwill; pay off creditors.
8. Don’t build castles in the air; don’t spend unearned profit.
9. Don’t kill the chicken that lays the golden egg; encourage growth.
10. Don’t be afraid of competition; be innovative and add more value.
11. Don’t be afraid to expand or diversify when necessary.
12. Avoid taking loans or overdrafts; always look inwards.
13. Don’t offer or take bribes; be professional and stand out.
14. Don’t rush into signing agreements, contracts, etc until you are satisfied or seek legal experts.
15. Don’t give out postdated cheques; it’s risky.
16. Don’t be too tight fisted; reward excellence in your staff.
17. Don’t be too rigid; encourage advertisement, publicity and training.
18. Don’t encourage family members’ interference with your business.
19. Don’t employ too many staff and owe; avoid duplication of activities.
20. Don’t create disputes for staff; have clearly spelt out organizational structure.


Money hate wasters; but love givers.
Money talks big; dumb when buried.
Money grow with thinkers; malnourished with wishers.
Money defeats poverty; but poverty kills the poor!

The above article courtesy of Get-Success.Biz

Wednesday, September 27, 2017

What's The Best Way To Approach "You" About Doing Business (B2B)?

I want to know that you truly care about my business, that you are invested in making your product/service/program work for me and my business. So how do you do that quickly .... before I close the door?

First: Understand my company's business...our strategic goals and objectives... our organization, our marketplace, our competitors... ferret out what we do, and how we do it, and have a grasp on why we do it... know what keeps me up at night, and what keeps my boss up as well... create an introduction that demonstrates to me that you have learned about our company and all the above... and then treat it reverently when you present it to me... ask for validation and affirmation... and then, only after you have successfully impressed me with what you know about us, should you begin to unveil your company... tell me not just how you can help us to achieve our goals, but how you can help me to attain mine... show me what you and your company have done to support others in a similar situation... tell me how your company measures its contribution to me... and then tell me why there is a "fit" between our companies.

Do all this without reading the words off the PowerPoint Presentation, and maybe, just maybe, I will open the door for an ongoing dialog.

If you want to know how to get my attention early on... tell me how you are going to do what I have outlined above. Make it all about me.. our company... and let me know you understand that unless you prove your value early on, I won't have time to spend on you. Promise that you won't waste my time... and that you only need 20 minutes to determine together if there is a viable fit between your company and mine....

When you show up, get straight to the point... wear your game face... no small talk... the clock is running...

Whatever you do, don't let me think for one minute that our meeting has anything to do with you. Because I could not care less for what you need to get done.

Don't give me a "tour of your brief case" ... I am sure that you have all sorts of great stuff in there -- compelling sales materials, impressive graphs, etc. -- but I am busy, you have a limited time to establish that you have an idea that will help me either:

a) grow a specific profitable area in my business
b) solve a problem that I have in my business
c) avoid a situation that is negative for my business

This offering must quickly go from generic to specific to my business and my situation. Now you have my attention.

To go to the next step you have to establish credibilty. For me the best way to do this is through client referrals and references, especially from business people I know.

Get through all of this and then you have to sell me on you. Not only do I want you to bring some expertise to the table, but I want to know that you truly care about my business, that you are invested in making your product/service/program work for me and my business.

If you can do all this, then I want to buy from you and I want to give you and your offering every chance to be successful and be an important part of my plan moving forward.

One final piece of advice ... one that was given to me not by a business guru, but by my grandmother: "You were born with two ears and one mouth, listen twice as much as you talk".

There you have it. Simple, eh?

Saturday, September 23, 2017

Small Business And The Social Media Frenzy

Social media expands the potential "community" that is available for small and micro-businesses, but it also changes the way that they can interact with and engage their customers.

Social media is not only a tool for marketing, but it now gives businesses the ability to touch base with their customers on a personal level that they could never get without people physically coming to a store location (or office). Not only does this mean more sales, the potential to build more loyalty, and obviously make more money, but this also gives businesses the ability to develop or improve their products with feedback from the people most likely to spend money with them.. their existing customers!

There is no better venue for businesses to develop and grow on this level. Add to that the fact that there is an incredible ability to track, understand, and utilize information that comes in via social media platforms, it can allow business to streamline their marketing and engagement strategies on a level no other form of advertising/marketing truly can. You never know how many people discover your business through newspaper ads or television spots. There's no question who comes to your doorstep via social media.

The sky is the limit, and the ones who stand the most to gain from it are definitely small businesses.

I am not too sure if Twitter and LinkedIn on their own can truly benefit a small independent company. However, LinkedIn and Twitter only make up a small part of Social Media Sites - Facebook, Pinterest, YouTube, Instagram, Snapchat, Reddit, Yelp, Google+ etc.

The sites themselves are not the answer... it is how small companies address the opportunities offered by these Platforms.

A small company CAN benefit from engaging in Social Media Marketing and can level the playing field and compete with much larger companies for the attention and ultimately their customer. For this they will need to know what their customers want and provide it in the form of valuable content. This way they can begin to build a relationship, become known as experts in the field, and contribute to a meaningful conversation. If they don't they will be defined by how their competitors define them, not how they would define themselves, if they had been part of the conversation.

When they are blogging and deeply involved in the conversation and adding to the conversation they will be seen as leaders and have people come to them for solutions to their problems.

Social Media is here to stay... Small companies need to harness the power of Social Media Marketing by providing opinions, solutions, advice, etc. The power of the blog is one of the channels that they can use. Others are videoblogs, webinars, participation in other conversations etc. This is how they will stand out.

Yes they need a level playing field and social media marketing can help provide a competitive edge. Besides, if they are not engaging with their marketplace, their competitors, surely will.

Wednesday, September 20, 2017

Creative Financing Options For Small Business

Think "finance needed"... think "bank loan." It's a pretty traditional model that probably far too many of us were brought up with but in these far from traditional times, the options are vast... aren't they?

Today's success stories so often seem to be born of genuine creative genius, particularly with outstanding marketing, innovative product lines, and irresistible customer services packages - surely financing solutions can be equally creative?

Getting outside (i.e. somebody else's) money to finance a business can be done in only two ways...

(1) borrow it or
(2) sell something (like shares).

Then depending on a number of variables, whether you are selling debt or equity, you may need to consider technical obligations created by state and federal securities laws (because you are selling an investment in your business). There are already an extremely broad array of techniques and methods by which both debt and equity financing is structured. You should speak with a transactional (corporate) securities lawyer in your jurisdiction to get an idea of the universe of financing options.

For business loans that range between $25-$100k that are unsecured you can go to Professional Funding.com and they'll put together credit card lines of finance. It costs $500 to apply (you get it back if they can't do it) plus around 8% of the amount you're borrowing. Its unusual but it works. Be aware that you have to have a credit score of 700+ for this to work.

There are lots of creative alternatives to traditional financing (debt and angel/VC equity) such as:

- Get customers to pay sooner, including sometimes 1 year in advance, rather than just in arrears

- Locate a business partner who finds your product/service strategic, and get their money (either in equity or revenue)

- Bootstrap

- spend little money

- Grants

- Donations (see kickstarter.com)

- Revenue

- Find creative ways to quickly generate revenue to cut your cash burn rate, even if the revenue isn't in your core business

Also consider strategic relationships with mutually beneficial businesses that will consider injecting capital into the business in return for equity or profit share.

Alternative financing is creative and "no" it is not just factoring, purchase order, or equipment leasing.

Asset based lenders can create a line of credit against assets. For example, a company has inventory, AR, machinery or equipment, these can be used as collateral for a line of credit. Also, for real estate there are products such as hard money loans or bridge loans.

Other types of financing are investors, angels, venture capitalists, and crowd funding or if you have securities, stock, life insurance or bonds, these can also be used for collateral for a loan.

If you have a banker, ask them if they have a reliable person that works in the alternative financing arena. There are options outside of banking, you just have to make sure that you are working with someone reliable.

There are options for every need you might have. All lenders want to get repaid - just like you want to get paid in your business. Thus, they look to some type of cash event for repayment. For standard business loans, they look to ongoing cash flow. For other types of financing they can look to financial assets like accounts receivables, credit card receipts, or purchase orders - all things that create future cash event to repay the loan or advance. There are also others that do bank statement loans or micro payment business loans.

There are specific loans for specific needs and general loans for general needs. Its not about getting creative in creating loans - the real challenge comes from being creative enough to take those funds and earn a solid return (more than they cost) from them.

Lastly, just like everything in business - you have to due your diligence or you will get ripped off. But, a little homework and you can find the money your small business needs - just know that you will not get something for nothing.

Saturday, September 16, 2017

Low Cost Marketing Ideas To Increase Sales In Your Small Business

The biggest complaint small business owners tell us is that they need more sales. Revenue is down and sales need to be increases. When we review their marketing results, it turns out that they really need more contacts to convert to sales.

 So to help you get some ideas on how to get more contacts that you can convert into sales, here are three low cost ways to get more leads.

Marketing idea 1: Make lists. With the internet and over 6 billion people on the planet, there are many ways to generate low cost lists. Here are some obvious (and not so obvious) places to look:

    Prospects. People you have talked to that have not purchased yet. If you do not a follow up system - make a list of people that need to be contacted.
   Newspapers. Use your local newspaper to identify new clients and contacts. Choose one newspaper and read it regularly to identify potential clients, business partners, strategic alliances. Consider people that are profiled for successes, and even advertisements of other companies.
  Phone Books.  Start by browsing the phone for companies and people who work at different companies for inspiration. Write down names as they come to you. Start anywhere and keep going until you have at least 100 names.
  Business Cards.  Review any business cards you have collected and have not contacted.

Marketing idea 2:  Referrals....Many say, "I ask for referrals, but they never give them to me." This likely means the way you are asking is not effective. This is a very common complaint about referrals. Often the way the request is presented affects the number of referrals that are given. Using [http://www.mypromozilla.com] marketing best practices to ask for referrals can drastically increase your number of leads.

The best people to ask for referrals from are your satisfied clients. They have already had a positive experience with you and know what to expect. Start with them. Then consider asking prospects, they might not have purchased from you, but might be very willing to refer business to you to see how you handle others first.

Marketing idea 3:  Network - everywhere. Consider both online and offline areas. Many times when we say network, we think about attending chamber of commerce events. But networking is more than attending events. Consider, when you are at the grocery, you can talk to the person in front of, behind or even in the vegetable isle. You never know where you next big client or customer will come from. The key to networking is talking to people.

Here are some more places where you can network.

Online.... Consider Twitter, LinkedIn, and Facebook. By focusing on getting to know people and building your network (not selling) you will create connections. Take time to learn about each person. Online networking is like off line networking, get to know people one at a time. This will create opportunities for you to learn about their pain and how you can help them solve their pain.

Create a dinner club.... Invite 2-4 friends over for dinner and ask them to each bring 2-4 people with them. You will have 4-16 people at your event and many of them you will not know. Having a dinner club event each month for a year and your contact base will increase exponentially.

Join networking group.... Consider joining your local chamber of commerce or BNI chapter. These are great places to meet other business minded people. Attend a few events first and see if they are a good fit for you and your business. Many communities will have networking groups like Tips or Biznet. Attend a few chamber events and ask about other networking events - you might be surprised how many there are in your community.
  Remember, to get the most from networking, look to give to your new contact not take. In other words, look for ways you can help them and not just ways you can sell your services.

The biggest complaint small business owners tell us is that they need more sales. Revenue is down and sales need to be increases. When we review their marketing results, it turns out that they really need more contacts to convert to sales.

By Kimberly Deas

Get tons of small business marketing ideas with complete instructions on how to implement for about $1/ day.

Kimberly Deas is a Marketing Consultant that offers customized marketing strategies, virtual marketing assistants and easy to use small business marketing tool [http://www.MyPromozilla.com] that guides business owners through marketing.

Wednesday, September 13, 2017

Opportunity Knocked On A Different Door

You have a business in a specific field but while you are out there marketing and networking, there is an opportunity to meet a vast amount of people from different walks with various experiences/backgrounds. If you are using different forms of social media to market the business you can never tell who might see and take an interest. The public may even take an interest because they can see something in you that screams potential, feel you can offer something beneficial or have been given a recommendation and have chosen to look into what you do further. When you are approached about an area/subject that you have never explored, considered, work in or have experience what do you do...

Firstly never say NO!

Obtain more information in regards to what is being asked and what is expected of you. Clarify the timescale and see if you can buy some time to think it over by agreeing to make contact once you've mulled it over and agree when this contact will be made and how. Weigh up your capabilities and how it can work using your skills - remembering to be realistic (you cannot agree to safely fly a plane with no lessons or a licence). Most importantly think about why that individual, working partner or business has chosen to approach you...

You and or your business have obviously displayed great values, a 'can do' nature, strengths, skills and or qualities which appeals.

You have earned yourself credibility by what you display or the messages you have conveyed to the public.

A definitive no should only come once you have reviewed the requirements and explored every avenue to enable you to rise to the challenge. If you cannot accept think about your contacts, provide a referral or links to assist. Always seize the opportunity to make an impression with an input in whichever way you can. Your willingness to help will show how responsive you are in that you have taken careful consideration in regards to others business needs

Opportunities come in different shapes and forms to be embraced. Each opportunity provides a chance for growth, learning and or new experiences.

Projects outside of your business scope can lead to further new opportunities, build on reputation and can provide ideas for development.

An open but realistic mind in business ensures more channels are available for continual and increasing income streams.

Never limit your skills or capabilities - someone out there is watching.

By Amariah Stewart

Professional services and a willingness to work with others n their projects and vision for business. http://www.sparkleukrelocations.co.uk/relocations/business-research-services/

Saturday, September 9, 2017

Networking 101...How To Be The Most Memorable Person In A Room

There's always that one person at a party, networking event, or social function that hits it off with everyone and makes a stellar first impression. It's the same person that you talk about on the way home ("Did you meet Derek? What a cool guy.") and, often times, the person you remember weeks later. Fortunately, it's pretty easy to become that person; with only a few easy tips and tricks, you too can start becoming the most memorable person in a room.

Tip #1: Memorable doesn't mean being in the limelight

Introverts breathe a sigh of relief. Being a 'success' at a social event doesn't necessarily mean that you have to be the center of attention. In fact, some of the most memorable people (in a good way) are far from being in the limelight. You'll see why this is, in the following tips.

Tip #2: Have a clear idea about how you want to be perceived and what you want from the event

If twenty people all leave a networking session and say something about you to someone who wasn't at the party, what would you want them to say? "She was so kind", "She was really passionate", "She is very dedicated to her work"... Decide how you want to be perceived BEFOREHAND, and then make sure your actions and speech follow up your brand. You also need to set goals for what you want out of each event. I know it sounds stupid, but trust me, it works. Maybe it's a social party with friends and your goal is to have a good time and make new friends. Maybe it's a business networking event and your goal is to target three potential customers for your business. Whatever it is, making goals will ensure that your night isn't a total waste of time (because when you make a goal, you often follow through to achieve it!)

Tip #3: Focus on others

It sounds counter-intuitive, but spending more time focusing on the other people at the event will make you more memorable. Check out the following tricks to make sure you are focusing your time and energy on others:

Trick #1: Have a loose knowledge of a wide breadth of subjects. This will allow you to talk to almost anyone about their favorite subjects (PS. You don't have to be know-it-all about every topic. You just need to know enough to hold a conversation and make them feel like they are interesting and intelligent.)

Trick #2: Be a people connector. Standing in the corner talking to one person the whole night might make you memorable to that one person, but not to everyone else. Think of any networking or social event as a game of memory. Instead of flipping over cards to reveal matches, you want to identify people that have similar interests. This accomplishes two things: 1) it allows you to work the room without getting stuck with just one person all night, and 2) it makes you seem more caring when you seem to know small details about someone that others might have forgotten. (example: when you introduce Sally to Steve because they both have a weird love of Jenga.)

Trick #3: Remember names. It's not always easy, but it works. Remember people's names and use them as often as possible without sounding weird.

Tip #4: Master the follow-up

It doesn't matter if you're networking at a business event or working the room at a party, follow-up is key. I personally love sending a handwritten letter to the host thanking them for a wonderful time. An email, text message, or LinkedIn invite are also good ways to connect after the event. A successful follow-up (once again) focuses on the other person and makes them feel special. It also may include an ask. Here's a great example of a brief, but effective follow-up:

Hi Sam, I really enjoyed meeting you last night at the xyz networking event. It was so fascinating to hear about your experience in business and how you started ABC consulting company. If you don't mind, I'd love to get together for coffee sometime and hear more about the marketing strategies you've used when getting ABC off the ground. Best Regards, Taylor

The key is to sound interested, without sounding like a total suck up. If you've done your job well, then they will have enjoyed their time with you during the event and will gladly make room in their schedule for you in the future.

IMPORTANT SIDE NOTE: Everyone is selling something, especially at a networking event. Successful salespeople know to make relationships first, and then offer their product. The networking event and even some follow-up events (like the coffee mentioned above) should be primarily for relationship building and not for selling. Selling your product will come naturally when the other person trusts you enough to tell you their personal or their business problems (which you would provide a solution for). PS. Generally (though not always) the bigger the price tag of the item you're selling, the more time and energy you will need to put into the relationship.

Networking events, mixers, and parties all take up your precious time, so you might as well get something out of it! Making yourself memorable is not only easy (bonus: it gets easier the more you do it), but it makes your goals more achievable in the long run. When you're memorable, people will start reaching out to you, rather than you spending tons of time and energy reaching out to them. Now, get out there and start standing out!

By Leslie Friedman

Wednesday, September 6, 2017

Why Networking Is A Must For Small Business Owners

When starting off in your small business it's easy to get caught up in all the different activities that you are suppose to be doing and lose sight of the big picture. The picture of getting others to know what your business is all about. Without prospects, there are no sales, without sales there is no business, however you don't have to rely solely on yourself to get prospects.

Being a great networker is a key element to having a successful business and getting your message out to the wider community. You can only know so many people in your circle of influence, so imagine if you could get into other peoples circle of influence to generate even more leads. Well that is what networking does.

I believe that every small business owner should attend at least 1 networking event per week. This gives them an opportunity to meet upwards of another 10 - 50 people in business and discuss opportunities that might benefit their business down the track.

Networking whether it be online or offline is all about making contacts and forming partnerships. Business owners that are open to such opportunities will always prosper. All businesses are linked in some way. A graphic designer needs assistance from web developers and vice versa, they both have the same sort of cliental so therefore it becomes an easy referral to give. There are these relationships all over the place.

Imagine if you had another 15+ people who you met at networking events on your team passing business to you. What would that do for your business?

There is an art to networking and it starts with the mindset of 'giving'. Most small business owners when networking are worried about what's in it for them. They charge around the room trying to meet everyone and making sure that everyone has their business card. We see it all the time. My question is, just because someone has your business card does that mean they'll do business with you? Simple answer 'NO'

People only do business with others that they know and trust. When you go to networking events concentrate on building 3 or 4 great relationships that you can follow up with and form a partnership with in the future. This sort of networking will provide far greater results long term than trying to see everyone.

Try different types of networking events rather than always the same sort, you get different crowds at different events. There are structured events like BNI or Chamber lunches plus there are many informal and fun events like speed networking nights. The key is to experience as many as possible to see where the right crowd is for your type of business.

Social media provides an easy avenue to network online. Being able to build relationships, offer help and build trust can know be done through a click of the mouse. However the same principles apply through this type of networking as in face to face opportunities, you must have the mindset of giving to attract people to you.

Expo's and conferences are again another great place to meet people with similar interest to network with and are often worth attending just for that very reason.

No matter what sort of networking you do, it's important that you are attending and spreading the word about yourself and your product and service.

By Michael Griffiths

Michael Griffiths is the small business marketing guru, providing lead generation and marketing strategies for small business owners. Get your free marketing resources when you visit [http://www.mysmallbusinessmarketingguru.com.au]

Saturday, September 2, 2017

Tips For Small Business Networking Events

As a small business owner attending networking events should be part of your normal routine. Developing relationships with other business people can lead to partnering, mentoring, clients, and friendships. All of which can benefit your business as well as you personally.

Keep these simple tips in mind when you participate in a networking event...

Do not talk about only yourself
Do not push your services or products
Make sure to practice your elevator pitch
Be polite
Be professionally dressed

My biggest pet peeve is that so many people don't understand that networking is not selling!

Networking is about meeting people, exploring possibilities, perhaps getting to know people and their needs better. Yet so many are there only to sell, sell, sell. They could care less who you are or what your needs/interests are. They just want to push their products/services at you.

So some more tips are... be friendly & welcoming, ask more questions, talk about the other person more than yourself, if a sales pitch starts up, excuse yourself politely and move on.

Another pet peeve isn't necessarily what happens at networking events, but rather an outgrowth of it.

I usually end up with a fair amount of business cards, but despite my efforts to connect with these people after the event... many are non-responsive. I am left wondering why people went to an event if they had no intention of trying to establish new relationships.

It may be that some people are really only interested in what they can sell you or what you can do for THEM. So if they determine you aren't useful, they don't bother trying to get to know you.

Me, I enjoy meeting people. If I'm able to help them then I'm happy to do it; but I expect them to be engaged at the least. I go to networking events to network... not to have my time wasted by people who don't really care.

Modern networking is a marathon, not a sprint. It is about creating and building relationships with the people you meet.

I believe there isn't anything that can replace the benefits of in-person networking, and that is saying a lot because I am introverted and would rather stay behind my computer!

Where you network is as important as how you network; BNI is a more structured and results-oriented networking group... whereas Chambers of Commerce are informal and more about what your business brings to the community (money, jobs).

Whatever you do RELAX and be yourself. Don't fake it. Meet a new friend and grow an old friend.

Wednesday, August 30, 2017

What Is Digital Marketing And Why It Matters

Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Digital marketing and analytics makes this happen.

Saturday, August 26, 2017

10 Social Media Growth Hacks In 5 Minutes

Here are some Growth Hacking Secrets for Social Media delivered to you in under 5 minutes. These tools will help you with managing your social media in Twitter, Facebook, Instragram, YouTube and LinkedIn if you decide to use them effectively. Social Media is an important part of your marketing effort and something you and your brand need to take seriously. Social Media is about being social, but you also need to think about your communication and make it smart, precise and human. These Social Media Growth Hacking tips will help you get there.

Wednesday, August 23, 2017

Growth Hacking Strategies For a Brick And Mortar Business

After a successful career as a engineer of product development, Simon Bai left his day job and ventured into a totally new career as a restaurateur. His first restaurant was quick to capitalize on the frozen yogurt fad and soon after that, Simon launched a wine bar and a fusion Asian cuisine restaurant, all in the South Florida area. With most restaurants expected to fail within their first year of business...Simon Bai has perhaps found the recipe for opening a successful restaurant with three under his belt.

Watch this video and learn a few offline growth hacking strategies for local businesses.

Saturday, August 19, 2017

The 7 Habits Of Young Entrepreneurs

Inspired by Steven Covey, The 7 Habits Of Young Entrepreneurs shares how successful young entrepreneurs need to ingrain some crucial habits into their routine to be successful.

Wednesday, August 16, 2017

How To Stand Out On Social Media As An Entrepreneur

With all the social media platforms that exist today, we tend to get so distracted with updating our statuses that we don't focus on standing out.

Saturday, August 12, 2017

How To Self-Promote As An Entrepreneur

As an entrepreneur you need to figure out a way to self-promote your business. So in this video Patrick Bet-David discusses the proper way of self-promoting what you already believe in, whether it’s yourself, your business, your clients, your product, your vendors and anything else.

Wednesday, August 9, 2017

The Mental Battle Of An Entrepreneur...."Good Voice, Bad Voice"

Every entrepreneur has a Good Voice and a Bad Voice that they battle on a daily basis. This short film "Good Voice, Bad Voice" is an original depiction of the mental battle of an entrepreneur by Patrick Bet-David.

Saturday, August 5, 2017

10 Ways To Increase The Value Of Your Business

In this video, Patrick Bet-David explains ten things you can do to increase the value of your business. But before he does that, to put things into perspective, he takes a look at profit vs. value.

Wednesday, August 2, 2017

How To Think Big As An Entrepreneur

Patrick Bet-David believes today's the easiest time EVER in the history of mankind to think big as an entrepreneur. You’ll find out why he says that by the end of this video and article. He's going to cover 16 things you can implement to start you thinking bigger than you’ve ever thought before.

Saturday, July 29, 2017

3 Easy Ways To Increase Business Cash Flow By Reducing Business Expenses

For some small business owners it is important that they try to keep expenses down. Large overhead and lack of cash flow is the single biggest reason for business failure. In times like this it is essential we do all way can to save money. Here are 3 easy ways to save money in your business:

Outsource what you can

This has got to be this biggest money saving tip I ever received. This can include everything from sending work overseas to outsourcing local jobs and eliminating or reducing payroll. There are many jobs that can be outsourced locally that several small business owners bring in house. One example of this is printing. It may appear that you save money on printing by doing it in house but you better look close. Printing is much more than the cost of ink and paper. How many copies can your printer produce before it needs some routine maintenance or worse, replaced? Printing companies and office supply stores have big machines and spit out copies (even color) at extremely low prices. Sometimes they can add a margin and still do it cheaper than you or I could.

Another example is sending select jobs overseas. Our website developer was in the Philippines and we communicated with email and Skype. He was great; he did all the design work and got it up and running. Then we had a short call where he showed us how to use and update the site. He was a little more expensive than some of the people I interviewed but was still less than $8.00 per hour. I used another assistant in the Philippines that did some writing for me as well as some research and email marketing. The risk here is that if you pay by the hour you have to keep a close eye on them as the hours can start to add up before you get the results you want.

Save money on utilities

Internet and phones can really start to add up. I have found ways to save money on these a couple of ways. The first is simply to negotiate with the sales rep. Did you know you can do that? Never pay the price they have, if you push hard enough you can get some really great deals. If you get a great deal over the phone tell the rep that you need to discuss it with your partner and call back. Use this opportunity to call another provider and tell them what you were offered. Maybe they can beat it.

Internet phone is another option. We used it for years paying $15 per month for two lines. We had to move away from it because the box continued to go out and needed to be reset putting us without phones. Also if you lose power or the internet you also lose phones. We have used Vonage and Phone Power but there are several providers out there. I recommend doing a Google search for internet phone providers and see what you come up with and please read the reviews as there is a lot of variance in quality.

Save on office space

I know many of you have no office so you don't need to worry about this. Our office is really cheap for what we get so it is a no brainer for us. Office space makes you appear more professional and is a great place to meet with clients. It is also good to get out of the house in an effort to keep your personal and work lives separate, not to mention being able to have gifts for your wife delivered to the office. J If an office makes sense for you, now might be the time to sign a long term lease. The general feel is that office vacancies will start to go down which would mean rates will go up and landlords will be less likely to want to sign long term leases. It is also a great time to negotiate deals on the lease space. Take your time, look at a lot of office space and drive a hard bargain. If you already have a signed lease it is always worth a phone call to the landlord to see if you can get a little better deal for extending the lease now.

I don't mean to downgrade a home office. In fact it is quite the opposite. I had a home office for years and it worked very well for me. I was able to save on office lease payments and internet. Not to mention the money I saved on gas. (Although maybe I spent more money on Starbucks since that is where I always went to meet clients.) The point is you can save a lot of money by bringing your office into your home and you will actually get some great tax breaks for doing it. I am sure this goes without saying but if you do office at home it is essential that you have a separate room with a door.

By Kevin Amolsch

Wednesday, July 26, 2017

How To Cut Down On Costs And Increase Your Profits

When the expenses of a company exceed its profits, the business often ends up in bankruptcy. Fortunately, you can prevent this from happening by taking simple steps and actions that will save the company money in the long run.

Here are a few ways to ensure that your business stays a float:

Invest in Technology

Using advanced technology in your business has great benefits. It allows the use of machines that perform tasks more efficiently and quickly.

Use computers instead of fax machines.

You can use computers in several ways like e-mails, chat, internet, and documentation while you can use the fax machine to send and receive hard copy documents. Doing away with this can save you from massive phone and electric bills in the long run.

Use Voice over IP.

Instead of paying for several phone lines, promote the use of internet calls through Skype, Google and Yahoo voice. It reduces expenses by removing unnecessary phone bills. If you truly need a landline then make do with one and use it for official purposes only.

Go paperless.

Send e-mails or chat your employees when you need to pass a memorandum instead of printing them out. Being paperless can save you tons in supply purchases. For transactions with paper, use recycled paper and only provide a limited supply for the entire staff. The method is not only time-efficient, but also environment-friendly.

Conduct meetings and presentations online.

Avoid personal clientele meet-ups if possible. Instead, do an online conference to save on time, effort, meal and transportation expenses. This also allows multiple meetings in a day and hectic businessmen will appreciate it.

Opt for cheaper ISP and web hosts.

Small-time providers are inexpensive because you don't have to pay for branding. Most of them are also more lenient in terms of data caps and bandwidth. Get plans with limits so you can monitor your usage.

Use Alternatives

Purchase LED over fluorescent.

Use energy-saving bulbs like LED that are cheaper and brighter than old-style fixtures. Install monitoring sensors so your lights only function when needed. Open the windows in the morning and rearrange your office so you can maximize daylight.

Use centralized air-conditioning.

A centralized air-conditioning system avoids excessive use. Set the thermostat to a specific time so it automatically shuts down after office hours.

Sell old machines.

You can make more money by selling old units online, instead of letting them go to waste. Make sure they remain in good, working condition so you can fetch a good price.

Choose budget fares over first class.

If travelling is a must, opt for light fares and book in advance to avail of promos. Avoid bringing a lot so you don't pay for baggage. You can also try airline - offered accommodations bundled with your booking for short trips.

Offer optional leaves or incentives.

If the office workload is less, offer optional workday leave to your employees or let them work from home. This saves you a lot from utilizing the office amenities.

Hire interns or fresh graduates.

Instead of hiring specialists, try hiring young professionals with quick learning abilities. You don't pay for their specialization but you can train them in accordance to your company's needs. Offer them a promotion after a while so they stay under you.

Running a company need not be costly as long as you are creative and disciplined. Developing employee responsiveness is the key to success.

By John Paul Richards

Visit John's site to discover free information that you can use at: http://www.johnrichards-blog.com

Saturday, July 22, 2017

The Most Important Aspect Of A Unique Business Card

We all have business cards in our wallet or purse. It's part of our business culture to introduce yourself and hand over a card with your contact information in the hopes that this particular contact will remember you. It's a staple of how business has been done for the last few centuries or so. Did you know that in fifteenth century China, they used business cards called 'visiting cards' that were designed for the purpose of setting up meetings between clients and businesses?

After that the handout card culture really soared during seventeenth century Europe, when people climbed the social ladder through personal promotion in the form of calling cards. This was due to a new form of highly mannered set of Kings, that made someone's promotion or demotion among the social ranks almost completely dependent on personal promotion.
With such a storied history behind it, custom cards have a wealth of examples of creative thinkers to draw from. Think about how often you get a business card these days, stick in your pocket or bag, and forget about it. Do you want your potential clients and customers to do that with your card?

Modern business card printers allow for options that come in all shapes and sizes and can provide you with the unique business card that gets you remembered. A fairly popular option, as an example, is a custom business card with a detachable microfiber screen cleaner that they can peel off and stick to their phones or tablets.

Unique business cards will hit the tenants of a good first impression, the principles of which have been forming for hundreds of years...

Get noticed.

Make yourself memorable.

Stand out among the crowd.

Give your contacts a useful gift for free.

Ensure that your contact information is always available by maximizing brand awareness.

Amplify the reach of your marketing message.

Instead of handing your business contacts a plain card just like everyone else, you can stand out with unique business cards. Custom cards with your logo and message, that also act as bottle openers, coupons, promotion card punches, screen cleaners, or at least something creative, will ensure you stand out.

Rather than tossing your card into a pile, or worse - the trash, your contacts can actually put your card to use. Multi purpose cards are great for extending the reach of your marketing while solidifying your brand in the minds of your clients or partners.

By Jason Thomas

Do you want your card to show how unique your business is and let it work for you long after the paper card is gone? Call Pristine Screens at (800) 540-5971 to get started on your custom business cards with screen cleaners today. http://www.pristinescreens.com

We offer FREE samples, DISCOUNTED bulk pricing, and lightning FAST delivery.

Wednesday, July 19, 2017

As Your Business Evolves And Grows, Learn To Let Go

Whether it's physical stuff, relationships, or old beliefs, sometimes it seems as if our lives are a repetitive process of let go of this, let go of that, let go of this other thing.

It's actually not a repeat of the same thing. It's a peeling back of the layers of the onion. Each time you peel back one layer, reach one level of the game, there's another level, another layer to conquer.

Remember those racing video games in arcades? You do the dirt bike race, and you win! Yay! Then, the next course is in the Alps, and you come in second. Yay for you! Now onto the next course... And so it goes.

You see the course in front of you, but that particular finish line is all you see. You don't see the next course with its finish line flag, and the one after that, and the one after that...

So, you reach the end of this race, and there's another one. Well, to embrace this next race, you have to let go of all the hangers-on from the first one.

In my second year of college, I went into individual and group therapy to deal with horrendous childhood abuse. Boom. Done. That's handled. Well, 14 years after that found me reaching out to a therapist because issues had come up. "But I already dealt with this 14 years ago!" I wailed.

No, honestly, I hadn't. Fourteen years ago I had dealt with whatever the issues were present then. After subsequent peeling of the layers, there were new issues, and those were the ones I had to deal with, even though it looked like it was the same root cause, my crappy childhood.

Let's look to a more positive note, beyond dealing with past trauma. As a business owner, you're constantly evolving and growing. You get clearer on your ideal client. You embrace authentic marketing. You say no to non-ideal clients. You choose to do only your Zone of Genius work. You close your eyes and move toward your Big Dream goals, gulping down waves of fear with each step you take.

One of the things I say constantly is that owning your own business is the most in-depth personal development course you'll ever take.

If you want to thrive in business, then you'll need to let go constantly. Here are some things to consider letting go of.

Playing small

Worrying about what other people will think

Not asking for money or the full value of your services because that's somehow wrong

Seeing being of service and making money as at odds

Feeling like a fraud

Believing that you can't do marketing, or sales, or networking, or ____ (fill in the blank)

Doing work or making agreements that you know from the outset don't feel right

Feeling like you're inadequate and never doing enough

Putting up with over-demanding clients, under-responsive team members, and unsupportive spouse or family members because you think that's as good as it's going to get

What do you need to let go of? I would love to hear your real thoughts and comments down below. Let's slough off this crap that doesn't serve us any longer and embrace the new normal.

By Dawn Shuler

Want to see how systems can actually give you freedom, get you more clients, and grow a business that knocks your socks off? Of course, you do! Download your free Business Tree of Life and Sacred Systems Guide at [http://www.SmartBusinessFromYourSoul.com]http://www.SmartBusinessFromYourSoul.com.

Saturday, July 15, 2017

Do NOT Let Anyone Do This To You

No One should make you feel this way about your Business!

This article was inspired by a consult with someone this week. What happened on my call this week was something I have experienced many times over the years. A client comes to me for advice on their marketing and their website and in the process, I find out that they don't have control of their website, and even worse, the person who is in control is not listening to them and not doing the requested changes.

This really bothers me because in today's world your website is one of your business assets. And for those of us who do not have a brick and mortar location, it is our brick and mortar store.

When your web person has all the access, all the logins and it is exactly like someone else having the keys to your store and in this case - not letting you in. This is WRONG.

I am not saying that all website people are bad, but as the business owner you need to have some semblance of control on your business.

Yes, the web designers are the people with the expertise, but they should be working in conjunction with you not against you. The case I ran into this week, the owner was asking for changes the person would not do. When we did a review what the web person would setup for her worked against all principles of email marketing and list building which is what the client's goal with the change was. She knew what she wanted, and the person would not do it. What they did was very antiquated and outdated and would never accomplish the client's goals.

This is wrong... your web person needs to be a partner.

When we do websites for clients, we open all the accounts in their names. It is the way I do business. I know that one day they may want to move on, (or I might) and without any access, this can be hard to do. It is not the only way, it is my preference. Many web designers do host accounts for their clients which is fine as long as you follow my two rules below.

If you are working with someone who has all the control on your website, this is fine as long as two things happen:

If you do not own your own hosting account and domain registry, your web person MUST give you a full and complete outline of their backup plan should something happen to them. If they have all the access and cannot access the website on your behalf what will happen? (This is your entire business, your livelihood, you need an answer and a plan.)

When they work with you it needs to be a partnership. When you ask for something they must give reasons why they suggest, or don't suggest, making certain changes you ask and request. They must listen to you and your concerns.

This kind of website - owner relationship is NOT fine if you are not getting these 2 items fulfilled.

What really stood out this week to me was that the person I was talking to was made to feel really small when it came to her website. Small and Inconsequential. It was awful. She felt less smart, less knowledgeable and worse, doubting her abilities.

We build websites, help clients setup email marketing systems, blogging, and social media, and I am certain I have never made a client feel like the lady I was speaking with this week. But I make this promise, I will certainly be on the lookout as to how I do interact with clients and how they feel afterwards.

No one, even if you are indeed clueless about the technical things in life, should feel like this when it comes to their website and business. If you are, I suggest you get a second opinion.

By Kathy Colaiacovo

Wednesday, July 12, 2017

Should You Learn To Deal With Failure In Order To Succeed In Business?

People who are familiar with tennis and watch the Wimbledon are sure to have heard these words very often. "If you can meet with Triumph and Disaster, and treat those two imposters just the same" What does this signify? These words point out that success and failure are both a part of life. One should learn to treat them equally.

However, a majority of the people do not know how to handle failure in life. This article dwells on certain tips to face failure in business.

Dealing with Failure

Failure in business is very common. In fact, you fail more than you succeed. However, is failure the end of life? Of course, it is not. One should learn to live for another day and fight failure. This is the best way to succeed.

Prepare yourself for failure:

No one in the world likes to fail. However, if wishes were horses, beggars would ride. Hence, preparing for failure should be one of your priorities when you start your business. This keeps you ready to face any adverse situations and provides you with means to overcome it at the same time.

Never personalize failure:

Failure is something very normal in life. If you start taking it personally, you end up becoming a nervous wreck. The most successful business empires today are those that had failed miserably at the initial stages. The best course of action is to take it on the chin and move ahead in life.

Accept responsibility:

Every failure has a reason. Analyze the reasons and accept your responsibilities. This will make you a stronger person. Admit your mistakes and make a move in the right direction. Mistakes make us all the more human. The ability to learn from your mistakes and avoid repeating them should be your priority.

Never bottle up your emotions:

It is very natural for a person to restrict the flow of emotions. If the situation demands you to cry, you should go ahead and finish it off. This will relieve one of the greatest burdens off your shoulders. You become free to think with an open mind and move ahead in life.

Remember the lessons:

When you fail, you learn some very hard lessons. Remembering your lessons in failure for your entire life is essential. Never commit the same mistake again in your life. This principle is the sure route to success in business and life too.

When you commit mistakes, you learn about your strengths and weaknesses. Knowing them and acting within your limitations can make you succeed more often than not.

For more information on how to build your own empire, check out [http://drouinaudmarc.weebly.com/]Build Your Empire

By Marc-Eddy Drouinaud Jr

Saturday, July 8, 2017

Small Business Marketing Hacks Every Business Owner Should Use

There's a lot that's changed recently with online marketing. Most people now go straight to Google to search for something they want. The phone book is out and Google, or search traffic is in. If you are a small business owner you can benefit from the internet as a source of business. What's even better is that you can tap into this resource for free if you have a physical business.

Google Places

Google Places lets you advertise your local business for free in the search results. When someone searches for a local business in your area, your results will come up first for many searches. This is a simple cost effective strategy you should definitely be employing in your business. With Google Places, you list your local business and Google will send you a confirmation postcard with a Google verification code on it. Once you have verified your listing with this code, Google knows you actually reside at this address, or run a business from it.

Google Places works wonders for small business owners who work from a certain location. If you're not on it you are definitely missing out on business. Plus, your competitors could be using it which means they could be taking your potential customers. To use Google Places just do a quick search for it on Google and it will take you through the setting up process.

Bing Places

Bing also offer this same listing on their own search engine. It's just like Google Places so not much to add here really. Simply fill out your details on the online platform and verify your listing when you receive a code in the post. When you create your listing you will have to list your business within a certain category, or two. Look through the existing categories and find the one or ones which are the best fit for your business. This is the same as Google Places. By listing in more than one category, if the platform allows, you can benefit from a number of searches within your local area.

Other Listings For Free

Yell and Yahoo also offer free listings for businesses too. Also do a 'Google search' for local directories and free listings and you will find a range of sites which offer free business listings in your area. In some cases even the extra links back to your website can make a difference to your ranking, even if the link itself doesn't bring you more business.


You may well not have the time or inclination to start a blog. However, in some business areas blogging is a good way to increase your business reach online in a fairly cost effective way. Depending on your business, and whether it opens itself to a blog, you can get some good results by targeting some keywords in your business niche, or simply writing compelling content and sharing on social media.

Keyword Research

You can use Google's free keyword planner to search for terms which are already getting hits on the search engine. By finding long tail keywords in your business niche and writing good content for them, you stand more chance of being listed on the search engine. If you can find untapped keywords which bring in customers to your business, you can write articles which will bring in customers for free for years to come for free.

Paid Advertising

After you have exhausted the free methods of advertising, you can start looking at paid advertising methods. Many business owners try and fail with paid advertising. This is why it is worth learning properly the do's and don'ts of paid advertising.
Pay per click advertising can make a massive impact on your business. But you should also be very careful. Make sure you start out with a small budget and get properly educated on how to create adverts and which keywords to choose. In particular look at the different types of keyword matches. Get this wrong and you can easily burn through your budget and list your advert for entirely the wrong audience.
However, paid advertising is remarkably scalable. Once you have a campaign which works you can easily increase your budget and you are in a position to pay for new customers.

Return On Investment

When I started with pay per click I didn't understand return on investment. I 'dipped my toe in' and dabbled very tentatively. If I didn't see an immediate profit, I stopped altogether. This is a mistake. Initially there is a lot of testing and measuring to do with paid advertising. After a while you get an advert which successfully brings you customers. However, knowing the return on investment from successful doing this is a game changer. If your customer goes on to purchase again and again, how much are they worth to your business over a year, or 10 years? Knowing this is a huge key to having the confidence to put money into an advertising campaign. Even if you lose money in the short term, your new customers will bring you new business over the long term. Learn the average spend from each customer over a year and then 10 years. Then decide what each customer is worth in terms of advertising. Does this change your view on what you can afford?

Paid Advertising Methods

There are various paid advertising methods available to use for small businesses online. Start with one method and become good at that before moving on to the next. Facebook advertising lets you target potential customers down to their interests, location and other variables. Pay per click advertising lets you target intent driven adverts. With pay per click you start with the keyword your visitor is looking for online. Once you have tested and measured an advertising method and you have a profitable model, you can leave it running and scale it easily. Then move on to the next one.

Even if you only use a couple of the methods suggested in this article, you can dramatically improve your business with only a small amount of effort. Once you have learned all these methods, you will know how to scale up your business and increase your profits. You can then invest in other forms of advertising, testing and measuring as you go. Whether these are on the internet or offline, using the same strategy (which lets you measure the response of a customer) means you can gradually improve all your advertising methods over the long term, increase profits and grow your business.

By Tim Halloran

You can grab my eBooks "Niche Blogging For Profit" and "The Ultimate Guide To Online Marketing" at http://tim-halloran.com