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Saturday, June 4, 2016

What Is Branding? {VIDEO}

Branding is all about perception. It is about creating, managing and building a desirable perception within the marketplace. The more people who perceive you or your company in a particular way, the more powerful and valuable your brand. Coca-Cola is a prime example. Say the name and virtually anyone in the world will respond with the same adjectives, the same emotions. The Beatles (as a band and as individuals), Heinz Ketchup, Apple, Bob Dylan, Paris...regardless of whether people 'buy in' to any of these, their perceptions of each will likely be similar. And this is crucial to fundamental brand realization.

Despite all the information available, it's still common to see large and small companies missing the mark on branding. The companies that miss the concept of "branding" are usually the ones that are not really focused on growing. The concept of brand is everything for a success business.

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