For any business person there is the opportunity to get on top of the market. It can be something as simple as these high-impact, easy-to-use techniques.
You should plan an "advertise 1 item at a time" strategy. This does not mean that you can't SELL more than one item at a time. You just have to wait until AFTER the initial sale has been made.
When a customer sees more than one product being offered at the same time, he will become confused. He will start asking himself which one is the better deal? He may struggle with a personal preference. These questions can lead to a decision to delay the sale. It is better to offer the consumer a range of complimentary products in a nearby display. Many stores even offer impulse items at the check out. You'll make extra profits instead of losing a sale.
You should be aware that your competition is looking for you in all the usual places. Change things up by not going there. You have to look for alternate ways of advertising and new markets to target. Niche markets can provide the perfect sneak tactic for discovering new clients.
- Sub-divide your current market into smaller, more specific niche markets.
- Familiarize yourself with the needs and concerns of each niche.
- Present yourself as the specialist pro.
You will leave your competition in the dust with the number of new prospects that will come your way.
You can also take advantage of an old marketing technique that is still effective. Postcards carry a personal message that is quick and easy to read. New high-impact colors and designs capture the attention of readers. Your competition won't even know that you're using them!
Effective communication is crucial to understanding your consumers. You must encourage questions before the sale, during the sale and after the sale. Always work to make the buying process easy and comfortable.
More profitable opportunities exist to promote your local business on the Internet.
- Search engine optimization
- Pay per click advertising
- Email marketing and
- Local listings
Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don't, guess who gets to take home the prize.
You can provide convenient contact information on all your sales materials, including websites. If you find yourself overloaded with questions, create a frequently asked questions page. Clients can get the answers they need without claiming as much of your time.
James is currently a Locksmith at Harold Doan and Sons Ltd. A graduate of the University of Waterloo, he has been a member of the Professional Engineers of Ontario since 1982 (Now designated Retired). His background training was in Chemical Engineering, and he later gained experience in retail sales and marketing. He has been active in the Locksmith trade since 1985. Visit his Blog: http://jamesdoan.blogspot.ca for more business articles.
By James Doan