Featured Post

30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Saturday, December 31, 2016

Webinar....How To Grow Your Small Business With Simple Marketing Strategies

Watch this webinar hosted by SBA, Constant Contact and Microsoft to learn how to make the most of email and social media and also learn how to get your messages opened, read, shared and socially visible.

Wednesday, December 28, 2016

Webinar...5 Steps To Building Business Credit

In this webinar hosted by SBA and Dun and Bradstreet Credibility Corp., you will learn how to build your business credit in five steps.

Wednesday, December 21, 2016

SBA Local Assistance...Who, What, Where, And How

SBA has many offices and resource partners that counsel, mentor and train small business owners and entrepreneurs. With many offices located near you and assistance available online this network can help your business start up, succeed and grow. Watch this short video to learn more.

Saturday, December 17, 2016

SBA Resources For Women

Learn about the various business resources available to women entrepreneurs from the U.S. Small Business Administration in this short video.

Wednesday, December 14, 2016

Tips For Women Starting Or Growing A Business

Women today make up nearly 29 percent of all U.S. business owners, and according to data from U.S. Census Bureau, women’s entrepreneurship is on the rise. In this webinar you will hear from the SBA and Jane Wurwand, Founder and Chief Visionary of Dermalogica on:

-Trends in women’s entrepreneurship and why women entrepreneurs are important to the economy
-SBA programs available to women entrepreneurs
-Stories from the trenches: Jane’s story on how she started and grew her business from a small business to a globally recognized brand
-Questions for Jane

Saturday, December 10, 2016

Business Resources For Veterans

Learn about the various business resources available to veterans from the U.S. Small Business Administration in this short video.

Wednesday, December 7, 2016

How To Sell To The Federal Government As A Small Business

In this video, small business owners will learn how to sell their products or services to the federal government.

Saturday, December 3, 2016

How To Write A Business Plan

This short video describes how and why to write a business plan, using SBA's free tool at Business Plan.

Wednesday, November 30, 2016

The 10 Commandments Of Proposal Writing...The Order Of Importance For Your Selling Arguments

Why are some proposals a success when others aren't? Why do some people rise to the top of their sales organization and some don't?

Are some proposals just lucky? Are some selling propositions simply better arguments?

Or (the favorite excuse of the less successful proposal writers and salespeople) are your prices just too high?

No way.

If you want to win, you simply need to follow one simple law: present the prospect with the benefits that are most important to him in the order that is most important to him.

When you ignore this law, you're praying to win the deal by luck, by false pretenses or - most commonly - because everyone else's proposal is worse than yours.

Sometimes you have the chance to speak to the prospect as directly before you submit your proposal. If so, then so much the better. Just ask what's important to him.

But with the government or when you're engaging in direct sales, you can't ask about what's important ahead of time. You should still try to work out what's important to this prospect, but you also need to get the prospect's attention and interest to get the opportunity to do that.

So what should you emphasize in the meantime to get the prospect's attention? If you watch successful sales, you can identify the selling arguments that are most persuasive in general. These are the 10 commandments.

Here's an example to show how it works in the real world:

When I was in college, I worked for one sizzling summer in Arizona for a small company in an office park, where we did focus groups and survey research. A water bottle delivery salesman came by.

Now, this was a service that I, as an employee, would have liked. As it was, my boss' water bottle system was to have one of the employees drive over with the empty jugs to the water refill machine at a nearby Mexican grocery store. When I found out that the bottles didn't get rinsed or sterilized between uses, I stopped using them. Other employees felt the same.

This was, however, a cheap system. And my boss was the very definition of a price buyer. He was also a price seller. He was convinced that it was all about price. So if price was going to work on anyone, it was going to work on him.

The salesman gave my boss his card and a brochure. My boss looked at them and said he wasn't interested and he already had a system. But, he asked, how much was the service?

The salesman gave him an answer and a price. He argued that the price was excellent and, for the price, the delivery service was a good investment.

You could almost hear the buzzer go off. No sale. My boss wasn't interested. Thank you anyway. The salesman left.

A few weeks later, a competing water delivery company salesman stopped by. He didn't try to force a business card or tri-fold brochure on my boss. I have no idea if he even had them.

Instead, his first words were about how my boss could increase his profits with a better water system. He gave a case study about an employee getting into a car accident while refilling water on company time and the costs in time, stress and insurance premiums that came with it. He gave another case study about improved employee morale and improved convenience for him. And he gave some evidence about the bacterial count when you refill bottles yourself versus using a convenient service.

My boss - ever a price buyer - asked the price. The water salesman responded, "Well, it depends on which service you order. But no matter which one you order, you can be sure that the water will be clean, the bottles will be sterilized, and the service will be convenient and professional - that's why we deliver water for Home Depot, Sears and over 500 other local companies." Likewise, he emphasized how my boss would benefit from his company's excellent on-time reputation and management focus on quality.

Finally, he addressed price. Given all the benefits of the service that he'd already discussed, the price seemed perfectly reasonable - even to my boss. The salesman got the order (and I finally got to quench my thirst again.)

The same principles apply to proposals. There are more mediocre proposals being submitted today than ever. This results from more companies than ever using Request for Proposals and the fact that, despite this, few companies bother to institute any training on how to win them. Add to this that many proposals are written by the salespeople themselves and that there are more mediocre salespeople than ever - mostly because the industry churns through a 30% turnover every single year.

Considering that the same principles that win in proposals are the same that win in direct sales, there is no more pressing need in business than for training to improve the quality of salespeople and their business proposals.

Why the urgency? Because, like the losing water salesman, poor salespeople use price as the crutch on which to rest their sales pitches. And when low price doesn't win the deal, they rely on price again - in the form of a special discount or "one time" price concession.

When that one fails, the salesperson will use a bizarre set of bad practices, like asking for the sale as a favor ("because I need just one more to win the competition"), or personal relationships, whining or just plain trying to bully the prospect into a sale.

But, even when you know nothing about the individual prospect, you know that these are very poorly converting strategies. You also know that there are other selling arguments that win much more consistently.

Finally, you know that price should be the very last approach to winning a sale. A salesperson must practice his poker face and not give away his hunger for a big order... if the salesperson will just cut the price a little more. The buyer will see that desperate look and exploit it.

Likewise, the sales manager needs to be able to stand firm, even while listening to a pleading salesperson on the phone or reading a frantic email about how "I can sell 10,000 if we can just cut the price 15%. Let me know ASAP!!!"

No, no, no. If you don't know anything about the prospect (which is about as bad an idea as there is) and, instead of finding out, you need to present your proposition anyway, this is the order to do it. Here are the 10 commandments of proposal writing and selling:

1. Opportunity. The chance to make money, to be the first into a new market, to dominate an industry. Anyone who is in a position to be making buying decisions feels this call. A sale is an opportunity for the buyer. The salesperson is just the means to get there.

2. Profitability. What would you care about if you were making the buying decision on your own proposition? What would be your concern? If your concern is something other than making the profits that will keep you in business, it's hard to see how you're going to be staying in business.

3. Quality. How much would you pay for something that you knew was going to fall apart in a few seconds? Not only would you pay nothing, but you'd have to be paid to take it. All products have the hassle factor in them, so higher quality will always be a selling point because it always reduces the hassle factor.

4. Service. Two types of service are critical - your consultative recommendation service before the sale and your customer service after the sale. Both are critical. The prospect will judge your commitment and ability to perform the second kind of service based on the way you perform the first. Honest, well thought out recommendations will always trump in-it-for-myself selling.

5. Name recognition. The simplest and easiest way to make a decision is "Do I recognize the brand?" If you do, you buy it. If you don't, you don't. This is why so much advertising is simply brand awareness advertising.

6. Reputation. The reputation of the organization follows closely after mere recognition. Let's say you recognize two brands-Apple and Dell. On their own, both would be fine. Up against each other, though, reputation will carry the day. Apple has a reputation for an excellent user experience, while most people couldn't say much about the reputation of Dell one way or the other. This is the value of corporate goodwill.

After these six, we're starting to get into the "Why bother?" stage. But if those don't work, keep on trying. Use your salesmanship skills, whether in your proposal or in your direct sales. If you have direct connections, use those at this point. References are a great way to gain attention even if they won't close the sale.

7. Salesmanship. Salesmanship is still important. We all know plenty of salespeople who can close plenty of deals on the strength of personality.

8. Personal relationships. When you see a salesperson whining or complaining or asking for personal favors like the water salesman, it's usually a mistaken attempt to capitalize in relationship before a relationship has been established.

9. References. Having a trusted intermediary put in a good word can open doors, but rarely close sales.

That's nine. And what have we not mentioned? Price. The simple truth is, if you haven't made the sale on any of the other nine factors, a selling proposition based on price isn't going to change anything. If a prospect doesn't want your product at a fair, honest price, then you need to go back and work on how you deliver the first commandments again.

10. Price. Certainly a requirement, but last in any good proposal or sale. Price is not a reason to buy. Price is the cost of getting all the benefits that are the reasons to buy. It is not an argument in itself.

You need to sell more. For the sake of your business, your job, and your family, you have to be successful in more deals.

Chris Sant will help you win 35% more deals by improving the quality, structure and focus of your proposals with the Bulletproof Proposal Formula, including the exclusive ABC, 5-10-15-20 and PROSE techniques.

Proof? These sorts of procedures and techniques raised the win rates of over 125 Fortune 500 corporations by a good deal more -- about 39%.

As a matter of fact, materials prepared making use of these techniques have led to over $30 billion in opportunities -- that's even more than the GDPs of Iceland and Jamaica together!

Learn more at http://www.ChrisSant.com -- free, fair proposal evaluations and the world famous proposal checker.

Which service do you require to instantly supercharge your wins by 35%?

• Bulletproof Content: An elite library of customized, tested, reusable content and proven template.

• Bulletproof Training: Interesting, lasting, tailored training for up to 18 of your people on these proven methods.

• Bulletproof Package: Both the content library as well as the training. Make your wins explode into the stratosphere.

All services come with incredible benefits:

• The Differentiation Designer. Increase the profitability of your company by 15% by differentiating yourself from the competition on value, not price.

• The Deal Winner Wizard. Intensify the persuasiveness of your sales materials by 255% using these simple strategies.

• The Kickoff Meeting Kickstarter. Make your meetings 30% more productive. Get the plan right from the start.

• An iron-clad 1,000% ROI money back guarantee. You are going to generate at least ten times the cost of my services in fresh wins within 18 months or your money back. Guaranteed.

Check it out for yourself at ChrisSant.com. The results are real. You'll be glad you did.

By Chris Sant

Saturday, November 26, 2016

Keys To A Successful Marketing Budget

Marketing budgets can feel like a chore without a dedicated marketing team crunching the numbers, but every business needs one to succeed. Why?

Because every dollar spent differentiating your business from your competition can earn you five to ten dollars in revenue.

That's how valuable having a marketing budget is, yet, most businesses find themselves marketing by the seat of their pants because budgeting is a challenge.

What's The Challenge?

The time and resources required to develop an effective marketing budget are usually scarce, especially for small to mid-sized businesses. The budgeting process is more than just picking a dollar amount, choosing your marketing channels and then creating marketing pieces. It also has to account for research, personnel and tracking.

Before You Begin

It may be your first instinct, but marketing budgets should not begin with how much you are willing to spend. They begin with establishing who your target audience is and researching who can benefit from your product or service the most. Define what they look like, what they do for fun, where they go for information and what they value.Then ask yourself, "What about my brand will differentiate us from our competitors in the target audience's eyes?"

With a clearer view of your target audience and vetted differentiators, you may research what marketing channels best communicate your differentiators to your customer. For example, if you're marketing a professional service to other businesses, you might consider LinkedIn or a robust SEM strategy. If you're marketing a product to millennials, you might consider Facebook or remarketing.

Set Your Goals

Set expectations and benchmarks to measure your progress, but be realistic. If your target audience is small, can you really achieve $5 million in new sales over the year? Can you truly convert 50% of leads when the industry average is 10%? This is not to say your goals shouldn't be challenging, but make them achievable for the sake of your employee's morale, your sanity and your bottom line - this is your opportunity to define what your success looks like.

Just having goals is not enough. You must establish tools and a process for tracking your success and making changes. Facebook provides HTML pixels to help you attribute website conversions to a specific Facebook ad. Landing pages or unique URL's on your website will help you identify campaign related traffic and leads. Promotion or QR codes will help track the success of promotional offers. The key being, if you can't measure it, don't do it.

What's Your Budget?

Traditionally, your marketing budget should be around 10% of your gross revenue. If you are a newer business with less brand awareness, that number could reach as much as 40%. If you are an established brand, that number may drop as low as 5%. No matter the case, your marketing budget should be built to meet the goals you previously set, and focused on reaching your target audience through the marketing channels you researched.

Luckily for businesses today, the digital age has made marketing much more cost effective. A Facebook ad can reach just as many customers as a newspaper ad for a fraction of the cost. A YouTube video can drive website traffic better than any ad buy for television or radio, and an optimized e-commerce website can move product faster than most high-traffic storefronts.

That being said, digital and social media marketing relies on your understanding of your target audience. If your target audience research is off the mark, your well crafted marketing will fall on deaf ears.

The Bottom Line

Building your marketing budget begins before you budget. Careful planning and thoughtful research will set your marketing up for success, and "(tracking) makes perfect."

By Everett Lawson

Achieve your marketing goals by using your brand to drive consistent and effective print, in-store, outdoor and multimedia campaigns. Contact United Creations at grow@unitedcreations.com to market like you mean it!

Wednesday, November 23, 2016

The Top 5 Referral Marketing Ideas for New Businesses

Do you have a brilliant business idea that's taking off? Are you at a point where you have a product and your customers love everything about it? Have you considered leveraging the power of referral marketing to help even more people discover your product? There are numerous referral marketing ideas that can help you increase your sales.

Consider this - nowadays, a business has to sell more than just a product. You have to sell a full customer experience; An experience that has inspired your customer to share your products with friends and family.

Marketing conditions are continually changing. Unlike a decade ago, businesses these days do not only sell a product or service to customers, but also an experience. They are given a full experience that will inspire them to share the product or service with friends and family - all of whom are potential customers. Word-of-mouth referrals are the most effective way to grow your business, and this is especially true when you are just getting started as a business.

According to Entrepreneur, an ever increasing number of businesses in 2015 and beyond will try to be more open to feedback from their customers. Here are a few referral marketing ideas on how you can make the most out of your customer referrals.


A Nielsen Trust Study from 2013 showed that referrals are the most trusted form of advertising. This information should be good motivation to establish a solid referral strategy, one based on various referral marketing ideas.

Research is the foundation of any marketing strategy. When you want to craft a good referral marketing strategy, the initial research should include the basics, such as understanding customer desires and needs. But we also advise you to conduct research on any potential referral channels, such as news publications, influencers (bloggers and social media influencers), as well as finding all possibilities to produce customer reviews and opinions online.

Once your research is done, use the data to find the right referral marketing ideas, and then craft a successful strategy which includes:

- Exceptional customer service. Give customers or potential buyers a reason to engage, care about and tell others about your brand. Satisfied clients provide great referrals that are invaluable to small businesses

- The 80/20 rule of referral marketing

- Shareable product experiences. A simple Facebook post, Twitter tweet or Instagram selfie can now reach hundreds, if not thousands of potential customers in a few seconds.

- Referral marketing program. Consider including an obvious incentive in your referral marketing program. Customers are more likely to refer friends and family when there is a valuable incentive involved. If the incentives are worthless or undesirable to the company's existing customer base, the customers won't be interested enough to participate in the referral program. Make the program more visible by placing signs in stores and using any internet marketing tools that apply.

- Influencer. Find a person who is sufficiently influential in your niche. It doesn't have to be a celebrity; A popular blogger, YouTuber or Instagramer will do the job.

- References. Use references as referrals because people consider other people's opinions before determining whether they should purchase a product or not.


Referral marketing can be highly effective in an online environment due to the popularity of social media and sharing sites. Internet referral marketing can potentially spread information faster and to a wider audience than most offline marketing strategies.

These days, average customer reach is much larger than ever before and for many people with strong social followings, it can be enormous. Customers now have the power to make or break a business by what they say about it online.

According to research carried out by social media experts, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that's why online communities are so good at generating business referrals.

Dropbox, an online file storage company, implemented a very successful referral program in 2009 asking users to tell their friends about the service. The program offered rewards for both sides in the form of additional free space.

This program came to be very fruitful. Namely, by 2010, 35% of daily sign-ups were the result of a referral, while signups had permanently increased by 60% overall. The company estimated that within a 30-day period (April 2010), their users had sent more than 2.8 million direct referral invitations.

Dropbox debuted as a Y Combinator startup in 2007. It now has 300 million users and more than 500 employees. Follow the trend and take advantage of the variety of social media approaches to increasing your referrals. Brainstorm on various referral marketing ideas and try them out.


Most often, customers are too busy to leave referrals, even though they are satisfied with the product or service. In situations like this, valuable content can generate referral introductions in ways that are constructive and valuable as opposed to shallow and fruitless.

Valuable content is an effective tool for attracting strategic partnerships as well. While many business owners focus most of their referral efforts on customers, non-competing businesses that serve your target market can be one of the most potent sources of referrals.


The old premise "It's not what you know but who you know" is still very popular in the business world. Even though you may be skilled and dedicated to your new business, your chances of success will rise exponentially when you connect with the right people.

Many companies collaborate with complementary businesses and cross-promote to each other's customer bases. In order to promote your business, identify a connection that would be interested in setting up a barter program with you, one in which you'll work for them and refer new clients to their business and vice versa.

Networking is the key to obtaining more customers and earning brand trust. For this reason, view every moment as a potential networking opportunity and watch your business grow.


Having a variety of electronic devices available to you and your customers, you have infinite possibilities of creating inspirational referral marketing ideas. If your client is willing, try to capture a testimonial on video. This can be a really powerful asset. Offer them an incentive to motivate them to make a creative referral.

Another idea you can try is thinking of a witty way to ask for referrals. There is an interesting example of a computer repair company using stamps reading "We Crave Referrals" on every paper that customers receive - including newsletters, marketing material, and invoices.

Remember, the best referrals are the ones you don't even have to ask for. Thus, provide your customers with an exceptional experience that will make them eager to share it with others. Try various referral marketing ideas and see how they work for your business.

Torchlite is evolving the way businesses go to market. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy - driving leads, online traffic, customers and revenue. Let's get ignited.

By Ellen Bowers

Saturday, November 19, 2016

Most Successful Small Businesses Do This Each Year

A reality check is what most successful small businesses do year in and year out.

Whenever you become a business owner, you will have a strong passion to be successful. Should the desire to be successful was everything that you need to open a winning business. The world would be filled with lots of success stories.

Nevertheless, desire by itself will not keep you from failing and you might have experienced numerous setbacks on your current entrepreneurial journey.

What you should do is always take a step back and take a look at what precisely you have been doing which has not worked well for you.

Once you can easily determine what's not working and exactly what you're struggling with, you may then discover successes through changes. You truly need to comprehend what has gone wrong in spite of your very best efforts.

Is Fear of Failing Your Issue?

Are you aware that it isn't really failure that keeps people from trying? Society is rife with good examples of folks that failed many times but yet eventually discovered success. There exists something even worse than failing! It's called fear of failure mainly because often, fear of failure will keep you from even attempting anything.

There are a few solid reasons for having a fear of failure. Nobody disputes that. You may be not wanting to put yourself out there because you happen to be worried that folks are likely to laugh at your business idea.

Just keep in mind that people laughed at Henry Ford. Yet he became a well-known success story designing and building the first assembly line for vehicles. You have to get over the concern that you might end up failing and could possibly be humiliated. If there was no risk everybody would be building a small business. Some businesses you risk a lot of money and some you risk your time, effort and reputation.

Another top reason for not being successful is frustration with repetitive and technical tasks.

Sometimes opening a business can get your head spinning because there is so much to do. You have to make sure the orders are placed, you have to find leads, you have to maintain website, you have to update your CRM and the tasks go on and on. Opening a business can get very overwhelming. Taking a step back to make a business plan on how to move forward is the smart way to go. You will get faster as you do tasks over and over again freeing up more time to do other things. If you keep building on the free upped time your business will start to grow.

The top reason for people to have the most successful small businesses is they are doing what they love. Maybe you picked a home based business you're not passionate about. To be successful you have to believe in your product and its worthiness. If you're not passionate about your current home business opportunity, then start looking for one that makes you excited.You should easily find one that you can be passionate about.

These are three of the top reasons people fail. So to start your New Year off right take a moment and think about why you weren't successful in the prior year and use it as a spring-board to develop an action plan starting in the new year.

By Chris Jones

Chris Jones has been blogging for years and enjoys helping people to be successful in their own home business.
To learn more about building a successful home based business and to get a free Pinterest marketing eBook visit https://workfromhomeideas.org

Wednesday, November 16, 2016

Small Business Marketing From Finish To Start

"Maybe the start line was supposed to be your finish line. Don't be afraid to walk backwards." Author:Tablo

Normally whenever we think of taking on a project, we lay out the plan and define the tasks necessary to accomplish the goal. Consider something as basic as building a house. The builder and the buyer agree on the basics - number and size of bedrooms, bathrooms, kitchen layout - the eventual "footprint" of the house. It then becomes the responsibility of the architect to develop blueprints which will be submitted to the town or local authority for approval. Once approved, the builder will assign a project manager to move through the steps to completion.

Here's where small business marketing works best, when the parties work in reverse order. The client (the internal marketing manager or the external business decision maker) needs to embrace the idea of where they want to end up. And unlike the house building example, there are many different choices to define success.

For example, success could simply be defined as a growth in revenue from an existing run-rate to a run-rate with a higher number. For example, lets say the business has been growing 10% a year for the last 5 years, and the goal and purpose of marketing is to improve that growth rate to 20% a year over a reasonable period of time.

Success can be the launch of a new product, a new service, a new solution with a return on investment higher than other launches of the past.

Now to achieve those goals, marketing begins to work, for lack of a better word - backwards. The marketing professional starts at the finish line, incorporating one or more goals that need to be achieved. Marketing looks holistically at the various components that can be engaged in order to handle those project steps similar to the building project manager. However, since marketing activities (also known as the marketing mix) can have varying costs, and different choices require more or less time to check it off as complete.

Here's an example of a small business marketing process and plan.

Let's begin with a goal: Grow the revenue by 20 percent over the next 18-24 months.

Why not a firm date? It's foolish in an ever shifting set of marketing tools and popular formats to set a hard date. Imagine building a plan before Facebook, Twitter and LinkedIn took off. Odds are good that the completion date would be considerably impacted by these "new" mediums of communicating with buyers and influencers.

In this author's opinion, the center of the marketing universe is a good website. A great website is better, but should be a living tool that adapts to changes in the way people choose to search for information. So a good website will suffice as long as it provides slightly more than basics about the company, the product, the brand, the solution, and a place for visitors to go for information.

Landing Pages must be Clean and Simple (and Device Agnostic)

Inside the website is our landing page(s). A landing page is where, when someone does a search, and finds your ad (more about that later), clicking the ad link brings them to a specific page directly. Thus, they should not have to plow through the history of the principals, the location of offices, awards, past downloadable PDFs, webinar replays, etc., etc., etc. by bringing them to the home page.

Instead, they should go directly to the page on the website that speaks to the topic via keyword(s) that they searched for, and the "bait" used in an ad to get them to click the ad. Most people are smart enough to roam around the website on their own, to learn more about the company if they are interested. But the goal of that landing page is to respond to the SPECIFIC need, and the SPECIFIC solution, which brought them there to begin with.

OK. Let's assume we've got that solid landing page (quite likely several for each of the solutions, products or campaign being run). How did people get there? In a world of literally MILLIONS of pages, how did they find yours?

The magic word is CONTENT.

Content should not be confused with advertising. In fact, advertising posing as content is quickly discovered as such, and harms the brand deeply. Content is education. It is sharing opinions, experiences, thoughts, ideas, successes, and without an obvious goal of getting something in return beyond an acknowledgement that the author is a subject matter expert, and is willing to provide information without a hidden agenda. The altruistic motivation is what buyers crave far more than clever jingles, surveys, puzzles, or quizzes.

Think about your Competitors

Now we move back some more. Who are your competitors and what do they know, do, offer, profess or otherwise claim that whether real or not, is intent in casting their goods in a more favorable light then your own. Often these claims (real or otherwise) are unchallenged, simply because they are crafted by expensive marketing research companies, whose lipstick is more attractive that the pig that's wearing it.

Look back at who your competitors were not so long ago. Have they truly created something far better than yours, or have they simply done a better job of convincing buyers that you are yesterday's news. Having been in the IT sales and marketing business for more than 25 years, there are some companies that come to mind that seemed to never be knocked from their throne - WordPerfect, Lotus 1-2-3, Wang, Digital Equipment, and many other - gone or just consumed by other companies. So while others were innovating these companies rested on their laurels eventually being a footnote in the early days of PCs. And one need not go back 20 years to think about MySpace, the Zune, even Napster.

Take the time to evaluate your competitors and create a simple but honest SWOT analysis (S=Strengths, W=Weaknesses, O=Opportunities, T-Threats) so you the marketing efforts can identify the weak spots and attack them.

Putting it all together

The singular most important foundation a business has for marketing is its database. The database (whether in a sophisticated CRM tool, or an excel spreadsheet). In addition to current and/or former clients, it needs to be constantly fed, updated, parsed, and managed or every other dollar or hour spent will be sub-optimized. The database provides not only the contacts, but a history of business/client experiences - both good and bad. And it is the starting point to uncover any real or perceived "warts" potential clients might find, and an opportunity to address them before going live with campaigns.

Now we have all the parts, we need to converge all the actions to drive buyers and influencers to the landing page(s), where we can generate the dialogue and begin to turn clicks into customers. Addressing all of the nuances of email marketing, snail mail marketing, content marketing through blogs, and distribution through social media outlets like Twitter, Facebook, LinkedIn and (especially) Google+. Tie in a moderate budget to generate visits by using Google AdWords and follow up with participation in industry events where subject matter experts are sought out for their knowledge and ideas.

Summary: There are specific steps for small businesses that don't require an excessive budget or an onboard staff. Instead, a marketing professional whose personality matches your business, with expertise in driving measurement results, can add value, improve business results, and help act as a virtual partner in achieving both short and long term goals.

By Ed Colandra

Ed Colandra is the founder and president of Mindful Marketing Solutions, LLC. Based in the New York tri-state area, Mindful Marketing exists to help small businesses who don't know where to start, to extend their business by leveraging digital marketing. Ed brings over 30 years of sales and marketing executive roles at IBM Corp., and more recently, assisting vendors in the legal industry.

Mindful Marketing guarantees 100% that we will never share, sell or otherwise provide any information including email addresses, telephone numbers, titles or ANY contact data provided to us. Requests to opt-out of mailings are executed quickly and usually within 24 hours of receipt. Any questions, please visit http://www.mindfulms.com to complete a contact form or email: edcolandra@mindfulms.com.

Saturday, November 12, 2016

Becoming A Successful Small Business Owner...The Dream Of Many And The Fantasy Of Most

Small business ownership is a simple concept. Ideas are easy and information is free. Implementation, however, is neither.

Fulfillment of ideas and the usage of information to pursue prosperity with your business is hard, some days very hard. And, if you're not pursuing prosperity, why have a small business anyway?

If you're a small business owner or are thinking intensely about a "dream business to own", you're most likely swimming in a sea of infinite ideas and surfing in an ocean of information.

There's just no end and never will be when it comes to ideas and information. So, that brings us to the third part of the equation -- implementation.

Implementation, the kind that is real, is a day in and day out, systematic powerhouse activity that separates the dreamers from the doers.

The word implement is both a noun and a verb. As a noun it means an instrument, tool or piece of equipment. As a verb, it means to perform, fulfill, put into action, satisfy or to complete.

One hundred years ago, an implement when used as a noun was most likely a tangible object such as farm equipment that made the family farm more efficient or a printing press used by the local newspaper to get the morning paper on the stands. Even a sewing machine was considered an implement for the industrious neighborhood seamstress working from home, sewing custom clothing for the well-to-do ladies in town.

Today, a piece of accounting software is an implement for the industrious stay at home Mom doing bookkeeping when her little ones are asleep for hard-won small business clients or online based free image software for the graphic artist working weekends earning a full-time income in his or her part-time business.

Implement when used as a verb is where success wakes up and comes alive. It's also where you'll find the greatest temptation to instead retreat to the land of nod and drift away into a fairyland of ideas and information overload that quickly becomes your worst nightmare.

Some say implementation is hard but the reality is that it's easy. Very easy. Easy to do and easy not to do!

Participate daily in the easy to do version. Stay away from the other. Here are three examples for one and four for the other:

Easy to do implementation:

  • Create a simple written plan that includes numbers. Why? Because numbers don't lie. Numbers always tell the truth and show your full picture in a fast and concise manner.

  • Create three systems - one for acquiring and retaining customers, one for the production and delivery of your product and one for the financial administration of your business. Why? Because all wealth is based on systems. With wealth, your business has health. Without, it is dead.

  • Execute your written plan and systems daily. Be accountable to your numbers from MORNING TO MIDNIGHT.

Easy not to do implementation:

  • Succumb to fear and procrastinate by not acquiring new customers. Saying "I'll tackle that tomorrow".

  • Search social media to "give yourself a break" or "A good laugh will help me now so I need to see that YouTube of a baby laughing".

  • Starting your day with no system to follow.

  • Stay isolated and away from other like-minded individuals.

If you're reading this article and have gotten to this point, I congratulate you. You're serious about what it takes to implement (verb) and implement (noun)! I believe in you and that you can be successful.

Not sure what to do next? Sometimes a good business coach can direct you to the next step. Contact me. I'd love to give you 20-30 minutes of FREE business coaching. No obligation and no strings attached.

Remember this: "A business is a repeatable system that makes a profit. A healthy business is a repeatable system that makes a healthy profit." Anything else is a bad dream.

If you're thinking about small business ownership, turn your dream into doing and wave goodbye to your fantasy as it flies out the window.

By Mary Theresa McLean

Mary Theresa McLean is an entrepreneur, small business specialist in marketing and a small business coach. She has been self-employed since October 28, 1983.

A deep understanding of the entrepreneurial mindset and a deep love for those who have that mindset puts her at a unique advantage to advise anyone at any age on how to get to the next level of expertise in their chosen enterprise.

Contact her: http://www.MorningToMidnightMarketing.com for free business coaching.

Wednesday, November 9, 2016

3 Days of Small Business - Yesterday, Today & Tomorrow...Developing A Long Lasting Business Mindset

You can spend every day from here to eternity finding words that define small business. Small business can be described as a culture, a tradition, an operation. They all fit.

Apply the who, what, when, where, why and how questions to small business and they open up another window-of-wonder that the dictionary alone just can't deliver.

The who of small business, the what, the when, the why, the where and the how -- discuss those at length with a colleague and you'll both end up with the equivalent of a college degree. Each question holds its own enchantment... its own intrigue.

Devote some time with me now and we'll concentrate on the "when" of small business.

Rather than talk about the immediacy of time in practical means such as how long a given project should take or what hours your operation would be open to the public, etc -- let's get creative!

What if we viewed it from a new and refreshing perspective? Using a different field of vision, let's concentrate it down into three easy-to-digest parts - yesterday, today and tomorrow. With each, there's a lesson, a summary that we've heard for years that can be applied to life generally:

  • Learn from the Past -- Yesterday
  • Live in the Present -- Today
  • Look Forward -- Tomorrow

Using this model and applying it to small business, reveals hidden secrets. Secrets that can lead to making better decisions, a better quality product and a better bottom line. Most of all, secrets that your competition doesn't know about. Who doesn't want these things?

Let's start with the end in mind -- tomorrow and looking forward. Assuming that you want to be in business tomorrow, what are you doing today that will make tomorrow's business better, more successful? Are you fulfilling promises today that you made yesterday? Are you checking off items on your to do list right now that you created before you finished yesterday? Do you have tomorrow's list started? Good, I thought you did!!

At this point, you're probably wondering "Hey, I thought we were talking about tomorrow -- all you did was ask questions about yesterday and today".

Let's continue with the beginning in mind -- yesterday and looking back. The common line of thinking when the subject of yesterday comes up in conversation is all about mistakes we've made. Because we're being original here, let's take an inventive approach. Let's think of the things we did that were right and good yesterday and repeat them today. Repeat them tomorrow. Tweak them everyday and build up to the point that we can't wait to get them on tomorrow's to do list. What could that be you say? Well, it could be something as simple as answering the phone in a slightly more cheerful manner. Could even be getting one more handwritten thank you note out to a special customer. Maybe arriving ten minutes earlier than required and getting some emails finished and out-of-the-way.

Spend a few reflective moments and write down two things you did yesterday that were good for business. We'll refer to them as "past positives".

Past positives are your secret weapon. Using your secret weapon over and over actually sharpens it.

When you identify and repeat your "past positives" day after day, week after week, month in and month out, from them you'll learn new truths about yourself and your business. This is what results - new energy will emerge forth into your business right away - TODAY. New energy gives our business new life. New energy brings excitement, current customers acting as ambassadors and bringing us new customers.

Use your secret weapon to breathe new life into your business - TODAY, TOMORROW and MANY YEARS TO COME!!

By Mary Theresa McLean

Mary Theresa McLean is an entrepreneur, small business specialist in marketing and a small business coach. She has been self-employed since October 28, 1983.

A deep understanding of the entrepreneurial mindset and a deep love for those who have that mindset puts her at a unique advantage to advise anyone at any age on how to get to the next level of expertise in their chosen enterprise.

Contact her: http://www.MorningToMidnightMarketing.com for free business coaching.

Saturday, November 5, 2016

7 Things Successful Small Business Owners Do

If you're stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let's find out what successful small business owners do differently from the unsuccessful ones. Let's turn their experience into your success through your small business ideas.


Every business goes through changes every now and then, including your small business. For this reason, your business plan and budget should be somewhat flexible to bear such changes along with your business goals. Without revising your business plan and budget, you shouldn't expect your business to flourish and expand.

The flexibility of your business plan will help you avoid and overcome the eventual unpleasant surprises on the market. Also, such flexibility will give you some time to adjust to certain changes you may experience on your way.

Every business experiences both success and failure points each year. In order to detect and estimate these points, you should revise your budget and business plan every year. While revising, you should check if you are still going in the right direction. If not, you may need to make some changes and adjustments to achieve better results in the upcoming period.

Successful small business owners don't hesitate to reallocate funds, if that is what it takes to achieve success. In order to increase profits, after they conduct a business revision, smart business owners define and implement the necessary changes immediately.


People change, as do their needs and habits. As soon as you notice that you aren't selling as much as you used to sell before, it is time to make changes. If people aren't purchasing what you currently have to offer, that's a clear hint that something needs to be done.

A simple price cut may be the first thing that comes to your mind. As much as lower prices may seem more appealing to your customers, they also point to a devaluation of what you offer. Devaluation of your products or services is never a good thing, so try doing just the opposite - add value to your offers.

The best way to update and add value to your products and services is by developing new offers. If possible, try to offer something completely new to your customers. You could offer product bundles, training programs and workshops, and so on.


Most successful small business owners believe in daring to be different. They know their target consumers. Trying to target everyone and anyone as a consumer will get you nowhere fast. Instead of trying to make products for the masses, focus on a clearly targeted community and grow with it. Once you target your consumers, it is easy to understand their needs.

Understanding your consumers is the secret to a successful business. When you know their needs, you can modify your products and services in order to satisfy them. Satisfied consumers will not only become your regulars, but they will also spread the word about what you offer. This may become the best marketing strategy for your business.

Spreading the word about your products or services is called a referral marketing strategy. It's been proven that most of the faster growing small businesses turn to this kind of marketing rather than relying on traditional advertising.


Successful small business owners know their competition. They know that keeping an eye on the competitors and understanding their policy and pricing is crucial to the business. It is wise to consider your direct competitors in your area, as well as indirect competitors.

A direct competitor offers the same primary services to the same target group as you, and they are easy to follow on the market. However, an indirect competitor company offers the same or similar products as a segment of a wider product or service offering.

In some cases, the indirect competitor may offer a product that is an applicable substitute for the original product. Successful small business owners know how to position their company against the indirect competitors. They take both types of competing companies seriously and they account for them in their annual business plan.


Even though hiring the right people for your business sounds obvious, it can be a really tough job for small business owners. Also, not hiring the right people could be a huge downfall for a small company. People who don't share the concept of your business approach and goals are not the type of people you want to engage in your business.

Candidates who don't have the right temperament, skills, or talent for the job position that you offer can be too pricey for your company. Having the right people in the right job positions can make your company outstanding. Exceptional companies recruit exceptional people.


Technology changes on a regular basis nowadays. Successful business owners are very well aware of that, so they change accordingly. Doing things the way they were done years ago will not provide the same success nowadays.

Accepting technological improvements can help your company become more effective and efficient. Keep yourself informed about the latest in new technology, and the improved solutions it brings. Choose the most appropriate ones for your business and adopt them. Your customers will be grateful and you'll experience great benefits.


If you believe your intuition has been serving you well so far, listen to your inner voice carefully. Your instincts can lead you a long way. If you still feel strongly about something, regardless of the lack of facts or data - act on it. What seems right for other businesses doesn't necessarily mean that it will work for you as well.

Relying on intuition is often the first step out of your comfort zone, and the first step towards becoming a leading company on the market. While you watch your business grow and spread, remember that having faith in yourself and the business you are running is crucial. Being aware of your inner voice can lead you to making business decisions with more confidence and a greater success rate.

Torchlite is evolving the way businesses go to market. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy - driving leads, online traffic, customers and revenue. Let's get ignited.

By Ellen Bowers

Wednesday, November 2, 2016

Is The SBA Truly Looking Out For Small Business?....No

The SBA or Small Business Administration just doesn't seem to understand the challenges for smaller companies or first-time entrepreneurs. Their focus is on educating new market entrants to all the regulations and rules they must comply with, and helping these businesses secure loans, when what the SBA ought to really be working on ways to reduce the over-regulation on American Businesses, especially the smallest firms. Okay so let's talk shall we? And, no this isn't a hit piece on the SBA, there has been enough negative press for that wasteful agency and their dismal performance over the years.

You see, recently I read an interesting piece in the Wall Street Journal titled; "SBA Chief Focuses on Access - Maria Contreras-Sweet aims to modernize the agency and help out underserved groups," by Ruth Simon. The article stated how they were building the online dating version for SBA loans where small business owners would answer questions and then be matched with the most applicable lenders. Apparently, access to capital has been cited by the SBA as the number one reason why smaller companies fail, or do not hire employees and grow our economy.

The reality is that any savvy start-up entrepreneur sees the risk of lawsuits, over-regulation, taxes, employee costs, and uncertainty. Also, the way the laws and regulations favor larger competitors and hurt smaller firms. Stupid or na�ve future business owners don't understand that and thus, are more apt to go into hawk for the outrageous startup costs, and take out a huge loan. The reality is that it is quite a hostile environment for smaller companies and the chances of success are severely diminished. In other words, it's not worth the risk.

So, why is the SBA ignoring the obvious, or are people in Washington DC running the SBA just so ignorant of the reality out there in the real world, or maybe they just don't care. Putting more people into economic enslavement and debt merely because they want a piece at the American Dream is completely disheartening to say the least. It seems we are putting kids into economic enslavement with student loans, small entrepreneurs into debt with SBA loans, and just allowing corporate lobbying as usual to run away with all the gains while government agencies run block as they drive for the touch-down.

If we want to tap into the small business growth engine, we need to me more fair with this segment of our economy, which employs over 70% of the workforce. To do that we need to look at all the laws, fees, regulations, financial reporting requirements, employment rules, and taxes we burden them with. Please consider all this and think on it.

By Lance Winslow

Lance Winslow writes eBooks on Small Business.

Saturday, October 29, 2016

Email & Social Marketing Primer For Natural And Organic Products

The unique challenges of natural product marketing call for this comprehensive approach.

Natural product marketers don’t have massive budgets. They put a lot of energy into their products, and with slim profit margins, need to rely on marketing that is not only effective, but cost-effective.

Online marketing is clearly the least expensive and most quantifiable approach – but it’s not always easy for natural product marketers to get started or grow their customer base with email, social media and related online channels.

That’s why we created this guide. Using research from Pure Branding and SPINS, plus examples from our customers, we hope to help you find ways to optimize your online marketing and keep growing your natural products business.

This guide takes you through everything you need to know to market with email.

In it, you’ll find:

•the background of natural product marketing
•the unique challenges facing those marketing natural products
•case studies of real email and social marketing campaigns for natural products
•34 marketing tactics natural product marketers are using, plus the 10 they find most effective
•a table of resources to help you put your new knowledge into action

To download your free Guide To Email Marketing For Natural And Organic Products click on the below link:

Email Marketing For Natural And Organic Products

Wednesday, October 26, 2016

Email Marketing For Animal Shelters And Rescue Organizations

To help you speak for the ones who can’t. Here’s how you can use email marketing to give your furry friends the help they deserve.

You speak for the ones that can’t. You defend the defenseless. You provide food and shelter to the hungry and homeless. You run an animal shelter.

While you certainly have a captive audience when it comes to your furry friends, what about your fellow humans? Do you have a strong support system? How are you communicating your efforts to others?

People want to help; it’s only a matter of making yourself visible. Emailing your followers consistently can help bridge any gaps. The best part is an email campaign is easy to set up, and can be mostly automated.

This guide will help you get started with an email campaign for your shelter.

It will cover:

•Why email should be part of your marketing plan
•How you can build a list of subscribers
•What you can put in your emails
•How you can offer different campaigns depending on the individual

Find out what you’ve been missing!

To download your free Guide To Email Marketing For Animal Shelters And Rescue Organizations click on the below link:

Email Marketing For Animal Shelters And Rescue Organizations

Saturday, October 22, 2016

Email Marketing For Non-Profits

So you can focus on changing the world, you need a system you can set up to handle your marketing.

And a guide to show you how to use it.

Ready To Start Marketing With Email?

Email can help you build an audience and raise awareness for your cause. And if you’re looking for more donations, email outperforms social media and search when it comes to conversions.

As a nonprofit, you’re focused on raising money to tackle some of the world’s most pressing issues, assist those in need and support worthwhile causes. That doesn’t leave a whole lot of cash left over for the marketing budget.

But you do need to market in order to find supporters. So you need the medium that gets you the best return on your investment.

Beyond keeping the expense sheet in check, though, email is an essential tool to help your organization grow and succeed. It can be forwarded, so you can reach a wider audience. It can be replied to, so you can build relationships with interested supporters.

And when it pops up in the inbox, it serves as a rallying cry for your cause.

Best of All, You Don’t Need a Marketing Firm

This guide takes you through everything you need to know to market with email.

In it, you’ll learn:

•How to determine the purpose of your campaign
•What you need to set up before you begin
•How to attract subscribers to your emails
•How to make sure subscribers don’t miss your most important messages, no matter when they sign up
•How to auto-email directly from your blog

You’ll also see how some of the leading nonprofits use email to build support with screenshots of their web forms and messages.

Ready to get the word out? Download the guide.

To download your free Guide To Email Marketing For Non-Profits click on the below link:

Email Marketing For Non-Profits

Discount for Non-Profit Organizations

In many cases, email marketing can directly contribute to the fundraising abilities of non-profits, but those funds won’t come in immediately.

To help offset the costs of getting started, we offer 3 months of service free to non-profits opening new accounts, followed by a 25% discount on invoices from there forward.

To qualify, print the order form, fill it out and either mail it to us or fax it in to (+1) 215-701-8733 along with your valid 501(c)(3) paperwork.

Wednesday, October 19, 2016

Email Marketing For Real Estate Agents

Emailing each individual client can eat up your whole day. Email marketing let’s you message groups. You’ve just got to set it up – which is what this guide is for.

There’s no denying that the life of a realtor is a busy one. Between carefully crafting negotiations, quickly moving housing inventory, and following up on the latest listings and sales, it can be difficult to find time to get it all done.

Fortunately, there’s a simple way to propel your business and maintain your relationships with clients and prospects.

Email marketing not only makes it easier for you to stay in touch with an unlimited number of clients and prospects, but it can also play a huge role in building lasting relationships and closing sales.

To help you learn more about the ways in which you can use email marketing to grow your business and connect with your clients, check out this free guide.

Throughout the guide, you’ll learn:

•Seven ways to grow your subscribers
•Eight content ideas to help you get started
•Email best practices to ensure that your email marketing is a success

To download your free Guide To Email Marketing For Real Estate Agents click on the below link:

Email Marketing For Real Estate Agents

Saturday, October 15, 2016

What Email Marketing Can Do For Your Band

No label? No problem.

Trent Reznor and Collective Soul shunned agencies to market themselves. With the right tools, so can you.

The music industry is rapidly changing.

Record sales are down and recording labels have smaller budgets. As a musician, you now have to look at what labels used to do for bands, then figure out how to do it for yourself – cheaper, easier and quicker than ever.

You may never have thought of it before, but email is the best tool for attracting fans, promoting gigs and even selling your merchandise.

“But I’m an Artist, Not a Marketer!”

You’re probably sitting there at your computer thinking that you already write, play, produce and distribute your own music – where could you possibly find the time to find email subscribers? And once you do, how will you be able to interact with those subscribers and build lasting relationships?

We realize that bands are made up of musicians, not marketers, but it’s not as difficult as you think. Email marketing is the best way to get the word out and generate buzz in our post-CD society. In fact, it’s much quicker and less expensive than traditional marketing methods.

What You Will Find In This Guide

•How famous bands like Nine Inch Nails, Coldplay and Radiohead use email marketing
•Strategies for building an email list both online and offline
•Multiple ways to interact with your fans via email
•Social media strategies
•Much, much more!

Ready to Increase Your Band’s Sales and Profits?

Email is a great way to keep listeners up-to-date on your band’s latest news. And if you’re looking to sell more music, email continues to outperform social media and search when it comes to conversions.

To download your free Guide To Email Marketing For Bands click on the below link:

Email Marketing For Bands

Wednesday, October 12, 2016

Email Marketing For Churches

Billboards, flyers, a marquee on the lawn…these can’t greet new visitors, keep members updated and answer people’s questions. Email can. Let us show you how.

In the past, people stayed in the faith communities they grew up in. Now, they travel for college and jobs, explore their religious options and choose their spiritual home based on research and personal preference.

And with the the new media blitz of the Information Age, churches struggle to attract members in traditional ways. There’s usually not a lot of room in the budget for an advertising campaign.

Plus, there’s only so much one can get across in a billboard. How can someone tell if a church is a good fit in terms of worship style, dress code and doctrine from a picture and a line of text?

How Email Marketing Can Benefit Your Religious Organization

Churches need new marketing. They need new ways to present what they’re all about so spiritual seekers can see if they’re the perfect fit.

They also need ways to make new members feel like part of the community, so they keep coming back.

And for their dedicated members, they need ways to encourage focusing on spiritual matters throughout the week until the church meets again.

Email marketing can help with all of that.

In This Guide, You’ll Learn:

•how real-life churches get people (both members and strangers) to sign up for their emails
•how a church can be active online even without its own web site
•how to keep your emails from becoming (or being seen as) spam
•how the different types of email messages can help you serve new visitors and long time members differently
•ideas for different types of content to keep your newsletter fresh and
•examples of how churches use email to strengthen their faith communities

To download your free Guide To Email Marketing For Churches click on the below link:

Email Marketing For Churches

Saturday, October 8, 2016

Email Marketing For Restaurants

You serve your diners with good food and great service, but once they’re gone, they may never come back. Unless you market with email. Then you can entice them back.

Getting a customer in the door for the first time can cost a pretty penny.

Consider the price of promotions. Every ad means you’ll need more diners just to break even. Coupons can get customers in the door, but they can also seriously dent your profit margin.

And not all of those first-timers will choose to come back – maybe they don’t dine out much, or they didn’t have a great first experience.

Your solution?

Cultivate a regular base of repeat customers. They bring in revenue without the cost of acquisition. Not only does this lower your cost per visit, but “regulars” often deliver free, effective advertisement by word of mouth.

This is easier said than done, however. You may offer delicious food and a pleasant ambiance, but memories of good meals fade and there are plenty of other restaurants in town.

Many restaurants cross their fingers and hope diners will come back on their own, but you’ve found a better way to boost business – email marketing. With this guide, you’ll learn exactly how.

How Your Restaurant Can Use Email Marketing

Inside, you’ll discover:

•What you can do with email that you can’t with coupons
•5 ways to ask people to subscribe to your marketing messages
•A proven method for avoiding sign-up slip-ups
•6 things your emails should always include
•How birthday emails can grow your business
•Examples from other restaurants that market with email
•9 ideas of content you could send to subscribers
•How to get customer feedback with email

With these strategies, you’ll go from just another option on the menu to a popular favorite that customers come back to again and again.

To download your free Guide To Email Marketing For Restaurants click on the below link:

Email Marketing For Restaurants

Wednesday, October 5, 2016

Email Marketing For Wineries

With luck, your winery’s visitors will seek out your wines at restaurants and bars. But luck is fickle, so try email marketing instead. We’ve got the recipe right here.

As a winery owner, your plate (or glass) is pretty full. You have a vineyard to tend, wines to bottle and a tasting room to maintain.

On top of all that, you need to actually promote your winery, and that can take your glass from full to overflowing. So any ad campaign you run had better be worth the time and effort.

Email Marketing Is Worth It

Here’s why.

Email happens online. Your ad isn’t on a billboard or in a magazine, where people have to remember to look you up later. It’s in the inbox, just a click or two away from your web site. Your subscribers can set up a visit or order a shipment in a matter of seconds.

Email also lets you focus your dollars in the most efficient places. Why pay to market to people who don’t drink wine? Email’s opt-in nature means you only advertise to people who are already interested (and therefore, most likely to respond).

And once people have opted in, you can keep up an email conversation endlessly. Once you have someone’s permission, you have endless chances to engage them. And an engaged subscriber often becomes a customer.

Finally, email is a conversational medium. When people see your ad and wonder, “But would they mind if I brought my dog?” or “Could 12 of us show up without a reservation?” they can just hit “reply” and ask!

Emails provide potential customers with the information they’re looking for. It can invite your current customers back to visit and buy that favorite bottle again. When your winery may otherwise slip out of mind, email can bring it back.

How Your Winery Can Use Email Marketing

In this free report, you’ll learn:

•The online form that can attract subscribers to your marketing emails
•7 ways to get people to that form
•5 ways to ask people to sign up for your emails in person
•Real-life examples from wineries who are already marketing with email
•A proven method for a sparkling marketing reputation
•10 suggestions for content to put in your emails
•A guide to four common email formats, with examples of how wineries use each one

With these strategies, you can send marketing emails that take your winery from a one-time tasting to your subscribers’ house special.

To download your free Guide To Email Marketing For Wineries click on the below link:

Email Marketing For Wineries

Saturday, October 1, 2016

Email Marketing For Fitness Centers

Every day, people fall off the workout wagon. Entice them back on with email marketing. It’s easy to whip an email campaign into shape – this guide shows you how.

People who sign up for memberships, classes or trials at your gym, yoga studio, aerobics center, Zumba studio or other fitness business may fully intend to make use of your resources to help them meet their fitness goals.

Then life happens. They get busy, and before you know it, they forget to show up once. Then twice. And then you’re out of sight, out of mind.

But not if you take the necessary steps to make sure your gym or studio keeps coming to mind.

And the first necessary step is to learn how email marketing can help you retain those customers.

How Your Fitness Center Can Use Email Marketing to Retain Customers and Grow

In this easy-to-follow email marketing guide you’ll discover

•Why your gym, yoga studio or other fitness business needs email
•How to quickly and easily build a list of email subscribers that you can market to
•The easy way to use your business’ fitness blog to drive customers and prospects back to you
•Ideas and examples of different types of email campaigns to send

To download your free Guide To Email Marketing For Fitness Centers click on the below link:

Email Marketing For Fitness Centers

Wednesday, September 28, 2016

Marketing With LinkedIn & Webinars.....Your Combo For Business Growth

Lewis Howes, an expert in both LinkedIn and webinars, offers his advice for using these platforms for your business.

Lewis Howes was a professional athlete. After a career-ending injury, he wasn’t quite sure what to do next.

He ended up joining LinkedIn and learning everything he possibly could about the (relatively new at the time) social network. In fact, he learned so much about LinkedIn, he co-authored the book LinkedWorking. He proceeded to teach others how to use this social network, including running webinars about using LinkedIn, and this led to him carving out an additional niche as a webinar marketing expert.

Lewis has done well making the Internet his new playing field; he was even named one of the top “100 Most Desirable Mentors” by Genjuice.com. Which is lucky for you, because he talked to us about tips he has for business owners interested in using both LinkedIn and webinars as part of their marketing strategy.

Get The Free Guide

This free guide lays out the tips Lewis shared with us and also talks about concept discussed in his book The Ultimate Webinar Marketing Guide.

You’ll learn:

•How to find leads on LinkedIn
•How to manage multiple social media platforms
•The 7 steps to a successful webinar
•Where email fits into the equation
•What you need to know to move forward

To download your free Guide To Marketing With LinkedIn & Webinars click on the below link:

Marketing With LinkedIn & Webinars

Saturday, September 24, 2016

How To Optimize Your Email Marketing Campaign

Your email marketing platform account (especially if it's from AWeber) holds an awful lot of marketing power. Find out easy ways to use it.

Optimization is about making something more effective. When it comes to email marketing, you want to have the most effective campaign possible. High conversion rates, opens, clicks, traffic back to your website and sales are all important.

Fortunately, there are some best practices you can follow that have proven to work for others.

How To Create an Effective Email Campaign

We’re not going to send you in blind. We’ve compiled data from tests done on our campaigns, test results our customers reported on and case studies from sites like MarketingSherpa to provide some suggestions on where to start on your quest for a more effective campaign.

This guide covers:

•Suggestions for your landing page or web form: in order to get subscribers, you’ll need to convince them to sign up for your mailing list.
•How to encourage brand loyalty: you want them to remember you and stay engaged with your business
•Ways to learn what subscribers really want: if you’re sending what subscribers want, they’ll stay on your mailing list.
•Ideas for compelling subject lines: the first thing the subscriber will see in their inbox is your subject line, and what that line says can determine if they open your email or not.
•Design tips for an engaging email: you want your message to look good, but you also want it designed in a way that’s user-friendly.
…and much more!

To download your free Guide To Optimizing Your Email Marketing Campaign click on the below link:

How To Optimize Your Email Marketing Campaign

Wednesday, September 21, 2016

How To Personalize Your Email Marketing...And Make An Impression

Truly personalized emails make subscribers take notice. Learn how to create them with this cheat sheet.

We’ve all had that experience of opening up an email and feeling like it was written exactly for us. It’s a surprising, delightful experience. And it’s rare.

As rare as that experience is, it should be the one you’re striving toward with each one of your marketing emails. Personalized messages can really make a difference in how much your subscriber appreciates your brand.

But we’re not talking about dropping a first name in the salutation, then calling it a day.

We’re talking about a whole lot more.

Learn How to Deeply Personalize Your Emails

The Personalization Cheat Sheet will show you:

•9 different approaches to personalizing your emails
•6 ways to adjust the dates you’re displaying
•10 examples of personalization done well
•and much more!

If you’re ready to create delightful experiences for your subscribers, download your free copy of the Personalization Cheat Sheet!

To download your free Guide To Personalizing Your Email Marketing click on the below link:

How To Personalize Your Email Marketing

Saturday, September 17, 2016

How To Create A Call To Action In Your Email Marketing...That Gets You Results

Your calls to action are the point of decision for your subscribers – to click or not to click? You want to encourage clicks, but how? Use this guide to find out.

Every piece of your marketing email is important, but one tiny bit towers in significance above the rest: your call to action.

This bit of text turns your message from something your subscribers will merely read into something they’ll respond to. They may reply, download, share or even buy – it all depends what you ask.

And it depends how you ask it. Write a wimpy call to action that no one notices or gets excited about, and you might as well not send an email at all. But make it eye-grabbing and attention-snatching, then position it perfectly, and you can sit back and watch the responses roll in.

So Let’s Talk About How to Write One

In the Calls to Action Guide, you’ll find:

•thoughts on the text, format and placement of your calls to action
•what “power words” are and how to use them
•when to put your call to action above the fold – and when not to
•commentary on six real-life examples
•direct advice from knowledgeable, notable marketers
…and much more!

With all the time and energy you invest in your email campaign, you need to be writing the best calls to action possible. Download this free guide today to find out how!

To download your free Guide To Creating Calls To Action click on the below link:

How To Create Calls To Action

Wednesday, September 14, 2016

How To Get The Right Information To Your Email Marketing Subscribers...Automatically

Send your email subscribers exactly the information they’re looking for – automatically. Here’s how.

You’ve been collecting email addresses for awhile now, and you have your follow up series set up, and you’ve been sending out broadcasts. You’re doing pretty well!

But you’re a little disappointed at your open rates, and your click rates are even worse. Every time you queue up an email, you really hope it’s one your subscribers want to see, but how can you be sure?

By asking what kind of emails they’d prefer.

Do your subscribers want coupons or information? Do they live near your store or across oceans? How often do they like to hear from you?

The more your campaign matches your subscribers’ preferences, the more responsive they’ll be to your emails.

So How Can You Ask For Those Preferences?

In this guide, you’ll learn:

•3 different ways you can find out what your subscribers want
•What custom fields are and how to add them to your web form
•How to (easily) cater to subscribers’ choices at sign up
•How subscribers can sign up for different messages series – with the same form!
Plus, you’ll see examples from real email campaigns to show you what setting subscriber preferences looks like in action.

The sooner you find out what your subscribers are looking for, the sooner you’ll be able to make your messages match their preferences. The guide is free, so download it today!

To download your free Guide To Setting Subscriber Preference click on the below link:

How To Set Your Subscriber Preferences

Saturday, September 10, 2016

How To Measure And Improve Performance Of Your Email Marketing

Are you emails bringing in new sales? With this guide, you’ll learn how easy it is to measure the performance of your emails, as well as ways you can make improvements to help grow your business.

Email analytics: Often feared, and only sometimes used.

But did you know that those insights can help you make major improvements to your email campaigns? With data about which messages were hits, which flopped, and which lead to new sales, email reports can highlight ways to make future emails more successful.

However, we understand that analytic reports can be overwhelming.

When You Know What to Focus On, It’s Easy

Within this email marketing guide, you’ll learn the five reports that matter most. Once you’re familiar with them, you’ll know exactly how to assess your campaign in a matter of minutes.

You’ll also learn:

•Practical ways to improve your results
•Adjustments you can make for more accurate analytics
•How to send targeted emails based on each report
•Ways to turn reports into more revenue

Download the free guide now to start improving your email campaigns!

To download your free Guide To Measuring Your Email Performance click on the below link:

Measuring Your Email Marketing Performance

Wednesday, September 7, 2016

How To Target Your Email Marketing To The Right Audience

Targeting each email to the right audience (called segmenting) can significantly increase response. It’s pretty easy to do – here, we’ll show you how.

Email marketing makes it easy to send messages to an entire group of people at the same time. That group, your subscriber list, is made up of people who have similar interests. Initially, you know that they want to hear from you because they are proactive – they filled out your web form and now they open every email you send.

However, the truth is that once they’re on your list for a while, subscribers move on with their lives. They don’t take the time to read every email that lands in their inbox, and they become selective about the emails they do read.

Even though they have given you permission to email them, these subscribers can be considered unemotionally subscribed because your content doesn’t interest them as much anymore.

That’s where segmentating comes in.

Segmenting gives you the ability to break down your subscriber list into subsets of people who show interest in specific topics without agitating subscribers who have no interest in them.

By segmenting your list, you can address relevance, make sure that your emails are true to your original offer and give subscribers only the information that they expressed interest in receiving.

In This Report, You’ll Learn:

•What to send to people who opened specific messages
•Why to send based on who clicked certain links
•How to segment customers from prospects
•What to send to subscribers who haven’t responded to ANY recent message
•What to give people who provided contact preferences at sign up

Email marketing allows you to cater to your subscribers’ wants and needs. Your subscribers will appreciate more targeted emails, and your business will appreciate the increase in sales.

To download your free Guide To Segmenting Your Subscribers click on the below link:

How To Target Your Email Marketing

Saturday, September 3, 2016

Is Your Email Newsletter Ready To Send?...This Checklist Will Handle Quality Assurance For Your Email Marketing

Every so often, mistakes slip through the cracks and damage the quality of your email marketing campaign. This email newsletter checklist will handle quality assurance for you.

Every email needs a gatekeeper who keeps an eye on quality, making sure subscribers see what the sender intends them to. For your campaign, you’re usually that gatekeeper. You make sure your content is interesting. You check your spelling. You reposition your images ’til they’re just right.

But it’s a lot of work for one person to catch every error and think of everything that could make the message better. (But there’s no need for terror.)

Here’s a better idea.

This Checklist Will Do It For You

We’ve put together a checklist you can run each new email newsletter past. (And yes, it’s free.) It will catch and correct any errors. It won’t let you get away with a single mishap or slip-up.

You see, this new gatekeeper subscribes to a fairly strict philosophy: Just because no one is perfect doesn’t mean your emails can’t be!

And once you go through the 20 items on this checklist, they can be.

Your QA Checklist Covers:

•How to establish the email’s purpose
•6 things to check during testing
•Effective ways to arrange text and images
•3 ways to target the right audience
•Tips for getting the email delivered

Once you’re satisfied your email passes the test, with the assurance that the message you’re sending is exactly as it should be.

To download your free email marketing QA checklist click on the below link:

Email Marketing QA Checklist

Wednesday, August 31, 2016

Supporting Veteran Owned Small Businesses

This video shares examples of a few veteran owned small businesses. Feel free to comment and share your own examples with website link below (video if possible too please).

Saturday, August 27, 2016

The Big Lie Of Small Business - Vusi Thembekwayo

A small Business can be a success, a small business doesn't have to stay small. Africa like many places is full of small businesses and struggling entrepreneurs, from small shop owners to street vendors. Vusi challenges the African business community as a whole to help grow these entrepreneurs as most businesses need capital and other forms of support from the more well established businesses and for bankers to play their part. As a continent Africa can become an economic giant of the world.

Known as a "Rock star of public speaking" Vusi is the only speaker globally to have been invited to the Dragon's Den as an investor. This is because he has built several businesses. Today, as Chairman of Watermark Afrika Fund he is spearheading a pan-African process of raising the largest Growth Fund of high growth, high potential entrepreneurs in Africa.

The Psychology Of Small Business Success - Top 5 Errors Of Aspiring Entrepreneurs

Watch this video to learn how to avoid the 5 biggest traps that all new entrepreneurs fall into. You'll benefit from a deep exploration of the psychology of bootstrapping a business.

Wednesday, August 24, 2016

Top 10 Funny Banned Commercials Of 2016

These commercials from 2016 may have been banned for various reasons...but they're still very entertaining.

The Funniest Commercials Of 2016

Grab a cold beverage, get comfortable, and prepare to laugh yourself silly with this compilation of funny commercials from 2016. Oh yeah...and pass the popcorn.

15 Funniest Commercials Of All Time

You can't help but laugh watching these 15 funniest commercials of all time...enjoy.

Top 10 Funny Banned Commercials Of All Time

They may’ve been funny but they were still pulled from the small screen. Join http://www.WatchMojo.com as we count down our picks for the top 10 funny banned commercials.

Saturday, August 20, 2016

Using Technology In Your Small Business

Getting to grips with technology and what it can offer can be huge for a small business. There's a myriad of both hardware and software solutions available and making the right decisions for your small business can be problematic.

Wednesday, August 17, 2016

Small Business Ideas For Women - Powerful Female Entrepreneurs Come Together For Empowerment

Our first Women of Bliss Event was held in Nashville, Tennessee and was a representation of women coming from all over the world to unite and increase belief and build power and vision. Women of Bliss, founded and created by D Verrengia is all about using your story to step into your true power and potential.

D walks you through her break through and overcoming obstacles in her life that led her to stepping into her power and generating 7 figures using and leveraging social media.

There are many small business ideas for women but what’s most important is getting involved with something that you can resonate with and that will help you grow not only your bank account but help you break through as a human being. Have you heard the saying - “you only grow to the extent that your income does?”

Self development and building a mastermind full of other powerful women that share the same mindset and ideas that you do is one of the most important facets to your success in your business.

There is something magical that happens in the room when you come together with other women in business and other female entrepreneurs. Surrounding yourself with powerful women is one of the most important actions you can take if you’re truly serious about building a business full of longevity and prosperity.

I’m excited to announce with you that this won’t be the last Women of Bliss event. Our message and vision will continue forward and it’s our purpose to empower women and help them realize that their struggles are their strengths and their past does not equal their future.

Success happens on the inside and when you tap into that you will begin attracting the beauty in your life that you deserve.

If you’re looking for small business ideas for women please don’t hesitate to connect with me by personally clicking the link at the top of this page. I hope to see you at the next event and step into your future as a power female with purpose.

If you were looking for business ideas for women, female empowerment, powerful women, small business ideas for women, women empowerment, women entrepreneurs, women in business than you’ve come to the right video!

To your fulfillment,

The Women Empowerment Project