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Saturday, November 28, 2015

How to Make Your Small Business Look Big

Don't let the title "Small Business" inhabit your ability to showcase how big your business can be. Small Businesses are often overlooked for certain reasons but the main reason is that the word small business comes across as a startup business. Think about it! Every business is a startup so why exclude a business as a major producer for consumers?

To name a few facts small businesses have provided 55% of all jobs and 66% of all net new jobs since the 70's. Did you know that there are 28 million small businesses in the United States? Lastly 70% of small business are owned and operated by a single person.

Well those sure are big facts. The goal of this post is to provide you with some quick tips on how to make your small business bigger. These tips may not work for every aspect but we are confident in saying that the tips can be applied universally. So let's begin!

Tip 1: Build social presence- The more information you share the more credible your company will appear. People love relevant content which will lead to people believing in you. Believers are most likely to refer your business or use you knowledge for their business. Be greater than a big fish in a small pond!

Tip 2: Website Makeover- If your website needs a makeover see what new technology tools or trends you can incorporate to make your website stand out. Change is good and beneficial so wow your prospective clients and your current clients with a makeover. No change is too big or small.

Tip 3: Get your name out there- Want to be heard as a small business well spread the word and do some networking. Use social media to its fullest potential because it is free. Free Advertisements saves your company money. How else will you get recognition if you don't make your company visible?

Tip 4: Do you homework- Running a business is like attending school you have to do your homework to see results. Just because you own a business doesn't mean education needs to come to a halt. As a rule of thumb you should always know your competition (do your homework) and know what your competitor stands for. In addition, see what a competitor offers that is different from your business and find an innovative way to supersede their offerings.

Tip 5: The Buddy System- Link up with an industry related company and see what connects you can share or simply host an event together. This will make you look resourceful and bigger.

Have questions? Let's talk solutions info@matrixdigitalmarketing.com

By Cheyenne Williams

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