If you need a logo, what would you do? Most people would say they'll find a logo designer to get the job done. But you know what? You can design a logo all by yourself. That's right! You can do it YOURSELF, no need for any professional logo designer! So how do you do it? Here are 3 simple steps that you need to take in order to make this happen.
What you need to do first is to go onto the Internet and look for some ideas. You can check out some websites like Encyclopedia.com or Thesaurus.com or any websites that are relevant to your logo. The Internet is a vast place of information so this shouldn't be a problem. Once you've found all your ideas/words or even images, put them into a list.
If you're short of ideas, it's completely fine to look for some reference of other people's logos. Just remember not to copy them because you will want to differentiate yourself from your competitors and people will definitely know if you try to do so.
If you have enough information, it's time for you to start to do some sketching. You can sketch out anything that you want, just let your imagination run wild. There's absolutely no limit when it comes to your creativity. However, whatever you're trying to sketch, you must remember to keep your design as simple as possible because you want your logo to communicate your message, not confuse people.
It might be worth knowing that large design companies usually have dozens of sketches of only ONE logo. So don't stop if you only have 2-3 designs. Even when you feel like you have found the right logo, you must keep going because who knows, you might come up with an even better logo design. So just keep sketching until you have at least 5 pages of logo concepts.
3. Choosing and finalizing your logo
After a lot of sketching, you'll need to pick out the logo that best suits your business. So how can you do it?
You must choose a logo design that
- is unique and at the same time, simple.
- is able to convey your message and represent your business
- is scalable. By this, I mean it must look good whether it is small or really big.
When you're done choosing your most suitable logo, you can now begin to digitize it. You can either do this yourself using some graphic designing software like Adobe Illustrator or you can hire a professional to do it for you.
If you've successfully followed all the above steps then you're done! Congratulations! It's time for you to show off your logo - the logo that you've designed yourself. How fantastic is that? It is absolutely satisfying to see your final product printed in newspaper ads, on posters, on your website, etc.
By Dominik Bui