Year by year, both retailers and shoppers are moving more and more online. Online retail is the low risk, easy, efficient way to sell. And, for shoppers, it is the ideal way to buy (fast, convenient, reliable, endless variety, and cheaper).
MASTER YOUR NICHE
The key to success in electronic retail for the small business person is to master a niche. The Web, when properly used, is the ultimate niche marketing-and-selling vehicle. It is literally the ideal situation for small business e-tailers.
Unfortunately, many offline retailers are still trapped in the old-world model of "putting up a store" without much thought as to how they'll get visitors (traffic) to their store.
Traffic is easy to solve in the offline world -- it's all about "location, location, location." Put your attractive, nicely merchandised store in a mall or on a high-traffic shopping street in town and the result is instant traffic.
ONLINE, NO ONE HAPPENS TO JUST "PASS BY"
In the online world, however, no one just happens to walk past, see your store, and enter. Instead, people look for information, for solutions to problems.
The challenge, well before you make your first sale to a customer is to provide the information that people are searching for, in a way that Search Engines like.
Let's boil it down to this...