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Supporting Veteran Owned Small Businesses

This video shares examples of a few veteran owned small businesses. Feel free to comment and share your own examples with website link belo...

Saturday, September 28, 2013

Undercover Boss...Very Small Business Edition

In this ground-breaking film, Sonic Promos President, Seth Weiner, goes deep undercover to see what really happens inside the shocking world of promotional marketing. Please join us as we uncover what exactly makes Sonic Promos one of the most dynamic marketing firms in the industry.

Saturday, September 21, 2013

How To Make Money With An E-course

E-courses are great for you and the people who want to learn from you.

Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche.

The best part is, you can earn a passive income for a long time after setting up your e-course just once.

If you’ve never run an e-course before, here’s some reasons why you might want to, plus some ideas to get you started.

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How To Make Money With An E-course

Wednesday, September 18, 2013

Identifying Your Target Audience

Trying to grow your email list? Then it makes sense you’ll be happy when new people subscribe to your list. But here’s a tale from Corrina Gordon-Barnes of You Inspire Me of why you should also be happy when people unsubscribe…

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Identifying Your Target Audience

Saturday, September 14, 2013

One Thing Marketers Aren't Doing (That You Need To!)

So you use one of the many available apps, maybe Etsy, maybe PayPal to add people to your mailing list. (If you don’t, this is actually still a relevant idea; it’s just extremely important with apps involved.)

There’s one vital step in this process that a lot of marketers miss... sending an app-specific confirmation email that invites customers to join your list.

Why is an extremely customized confirmation message so important? Let me tell you a story.

Read the rest of the article here....

One Thing Marketers Aren't Doing

Wednesday, September 11, 2013

Irritating Marketing Trends - Do They Actually Work?

What’s the most irritating marketing trend you know?

I noticed a growing trend of businesses using Unicode characters in subject lines – snowmen at Christmas, hearts for Valentine’s Day, suns for summer sales.

And to me? It looks like something my 13-year-old cousin would post on Facebook. But trusted retailers must be seeing success with these symbols, because they continue to use them.

That got me thinking about other trends and practices out there that seem really annoying but actually produce great results – whether it’s open rates, click throughs or new email sign ups.

Read the rest of the article here...

Irritating Marketing Trends

Saturday, September 7, 2013

Split Testing Tips For Small Business

It ain’t easy being a growing business who wants to split (A/B) test.

It’s so important to do – it’s how you find out what offers and approaches your audience responds to.

But there’s so little time to learn how. So we tried to answer all the basic questions right here so you can get your answers all at once.

Read the entire article here....

Split Testing Tips For Small Business

Wednesday, September 4, 2013

Strategies for a small business online presence, part 1

Takeaway.... No matter how small the business, an online presence is a must. Here are some strategies that can be implemented on limited budgets and using minimal resources.

How many times have you searched for a small business or organization and found that they do not have a website? Or if they do have an online presence, it exists in very limited form, with little information about them or what they provide. Finding simple information such as hours of operation for a brick-and-mortar shop, location information, or even a phone number can be like pulling teeth. But, it doesn’t have to be that way, right?

Small businesses arrive in as many shapes, sizes, flavors, and purposes as their title, and while their main objective is to provide a product or service, their approaches to an online presence are probably as varied as their business names and individual objectives. So how does one develop a strategy for an online presence for new and existing small businesses?

A one-size-fits-all approach is not likely to succeed; there will always be a certain strategy that works well for some but not for others. Strategies can be tailored to fit a business to business (B2B) approach, a single or small restaurant chain, or a mom-and-pop retail store. Other differentiators will be founded on legal status, company size, location, and whether the business exists as a physical storefront or only online.

This two part piece will distill several strategies that might be considered for these three types of small businesses:

•B2B
•Local restaurant
•Small retailer

Each type can have overlapping strategies, and some will include specific strategies suited to their type of business. The second part wraps up with a list of resources for further study on the subjects of small business online strategies.

You can read the rest of the article here....

Strategies For An Online Presence