Small Business Marketing and Advertising In the 21st Century
By P T Laury
As a small business owner, keeping up with the competition can be extremely challenging. The race to get the next dollar from your customer base sometimes requires squeezing your prices so low that the margins are barely keeping your doors open. If you have found yourself in this dilemma don't despair. There is hope.
While looking at your business sales results have you noticed that sales are stagnating or decreasing? Are you beating your head against the wall considering your available options to increase the traffic coming into your business thereby increasing your sales? If all of the solutions that you are coming up with are 20th century solutions, you are actually losing the battle of business survival.
Media like television, radio and print are costly and slow in growing a business in the "right now" 21st century.
Everyone knows that television is great in establishing name recognition when advertising is repetitive enough to become accepted in the minds of its' viewers. The problem with television is that it is extremely expensive to create, produce and put on the air.
Radio on the other hand is less expensive than television but again too expensive for most small businesses to maintain over an extended period of time. Additionally, radio is not nearly as effective in building name recognition because consumers are not listening to radio as much in the 21st century.
Finally there is the great-grandfather of all advertising media, print. Print media has been around since businesses began advertising their wares and services. Print media, i.e., coupons, news print, post cards etc., are practically ineffective today. Consumers are bombarded with every form of print media advertising available. As such, most print media advertising die a quick death in the trash receptacles of consumers.
So there you have it. Expensive television advertising, less expensive and less effective radio advertising and finally print media where your hard earned dollars rush to the consumers trash receptacle. What is a business owner to do to keep the numbers up in their business?
There are the mediums of email marketing and text message marketing. Email marketing has become the assumed medium to reach consumers. Email marketing is inexpensive and when done according to the CAN-SPAM laws email marketing can be reasonably effective. The real downside to email marketing is that even when consumers opt-in they generally don't check their email when received thus the risk of your marketing piece going stale resulting in minimal positive responses.
Finally to get immediate measurable results with full control over your marketing and advertising campaigns there is the 21st century new media, "text message marketing." Text message marketing puts your advertisement in the hands of your target market within seconds of sending it. The message is delivered to the smartphones of your opt-in customer base. Text message marketing is extremely affordable, measurable and flexible. If you have a campaign to increase traffic, you can do it within minutes with text message marketing. Statistics show that on average text messages are read within 4 minutes of being received. Another great benefit of text message marketing is that you can choose to do it yourself or have a text message marketing company handle the marketing campaigns for you. You simply submit your campaign to the text message marketing company and they handle the setup and transmission of your campaign based upon your directions, even to the minute of transmission.
So if you want immediate measurable results for your marketing and advertising campaigns, text message marketing is the 21st century solution.
The author has over 30 years experience as an owner of multiple businesses. Having purchased thousands of dollars in advertising over the years with varying degrees of success, text message marketing has proven to be the most effective media. To have your text message marketing campaigns handled by yourself or a company visit Affordable Phone Apps also known as MY $49.95 AD AGENCY.
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