Mission Statements Are Out, Passion Statements Are In
By Nikki Corbett
Bye-bye mission statement.
It's time to get personal: what's your passion statement?
Physical location + word of mouth + mission statement = business success. Right?
But the modern business era has brought us the internet, phone apps, and social media. People are connected in so many different ways that distance is no longer a hurdle. Without even speaking to our friends, we can stay on top of what is going on in their lives. Staying in touch keeps us in the know, and the more we know, the more we want to know more.
Following suit, many business transactions now take place online-without ever meeting face to face. Businesses have since found themselves facing the conundrum of how to make the connection (i.e., close the deal) without a handshake and a smile.
The solution is simple. Now, more than ever before, customers want to know much more about who they're dealing with. Customers want to know what makes you motivated, what makes you tick, and when it comes right down to it... what your passion is. Maybe that's getting a little personal, but that's just what social media has accomplished-blurring the lines between business and personal.
And if you're doing something you love, why not shout it from the rooftop?
Truth: Mission statements have suddenly gone the way of Jennifer Aniston hairdos, non-LED Christmas lights, and oh... the rotary phone. A stalwart ingredient of yesterday's business recipe, mission statements now carry all the weight of dry, boring, and impersonal. And in a world of keyboards, wires, and downloads, who wants more impersonal?
So, now onto YOU. Let's get personal.
How to Craft Your Passion Statement
Ask yourself the following five questions:
1. What makes you get up and go to work each morning?
2. What, in life or work, do you find exciting?
3. What gives you the greatest satisfaction in your work life?
4. What motivates you?
5. What do you really want to do, and why do you really want to do it?
OK, I fudged and combined two questions, but the last two go hand in hand.
Record your answers to these questions and lock away that internal editor. Put every thought on paper-just get it down. Then put it away for a day. Add some more thoughts tomorrow, then really start playing with the words. Put it away again for a day or even a week. Then come back with a fresh mind, and you'll certainly hone in on your own passion statement.
Nikki Corbett is a U.S.-based copywriter, proofreader, and copy editor, and is the owner of Precise Proofing. Precise Proofing offers a range of B2B and B2C services reaching small businesses, nonprofits, students, and writers. Services include copy writing, press releases, blog editing, marketing copy, manuscript critiques, thesis paper editing/proofreading, article writing, and more. For more great articles, visit http://www.PreciseProofing.com.
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