Videos grab attention, engage viewers and, if executed properly, can succinctly communicate your entire value proposition in as little as two minutes.
The power of video continues to impress me. Some of the author's company’s videos have been viewed tens of thousands of times, and he can tell from their website’s analytics that customers who view our videos are more likely to buy from them.
Here are five tips that they learned about creating winning videos. These tips will not only tempt viewers to hit the play button, but keep them watching the whole way through.
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