How many times have you searched for a small business or organization and found that they do not have a website? Or if they do have an online presence, it exists in very limited form, with little information about them or what they provide. Finding simple information such as hours of operation for a brick-and-mortar shop, location information, or even a phone number can be like pulling teeth. But, it doesn’t have to be that way, right?
Small businesses arrive in as many shapes, sizes, flavors, and purposes as their title, and while their main objective is to provide a product or service, their approaches to an online presence are probably as varied as their business names and individual objectives. So how does one develop a strategy for an online presence for new and existing small businesses?
A one-size-fits-all approach is not likely to succeed; there will always be a certain strategy that works well for some but not for others. Strategies can be tailored to fit a business to business (B2B) approach, a single or small restaurant chain, or a mom-and-pop retail store. Other differentiators will be founded on legal status, company size, location, and whether the business exists as a physical storefront or only online.
This two part piece will distill several strategies that might be considered for these three types of small businesses:
Each type can have overlapping strategies, and some will include specific strategies suited to their type of business. The second part wraps up with a list of resources for further study on the subjects of small business online strategies.
You can read the rest of the article here....