I noticed a growing trend of businesses using Unicode characters in subject lines – snowmen at Christmas, hearts for Valentine’s Day, suns for summer sales.
And to me? It looks like something my 13-year-old cousin would post on Facebook. But trusted retailers must be seeing success with these symbols, because they continue to use them.
That got me thinking about other trends and practices out there that seem really annoying but actually produce great results – whether it’s open rates, click throughs or new email sign ups.
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