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Wednesday, June 19, 2013

Marketing Call To Action Guide

Every piece of your marketing email is important, but one tiny bit towers in significance above the rest: your call to action.

This bit of text turns your message from something your subscribers will merely read into something they’ll respond to. They may reply, download, share or even buy – it all depends what you ask.

And it depends how you ask it. Write a wimpy call to action that no one notices or gets excited about, and you might as well not send an email at all. But make it eye-grabbing and attention-snatching, then position it perfectly, and you can sit back and watch the responses roll in.

Call To Action Guide

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