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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Wednesday, May 29, 2013

A Famous Mouse Spawns A New Business

You never know where the inspiration for your new business will come from. It could be a lifelong passion, a hobby, a moment of divine guidance, a conversation out of the blue .... or a mouse.

Watch this video and see how a mouse inspired a man to start an online business that has soared to amazing heights of success. That could be YOU.

Saturday, May 25, 2013

6 "Must Do's" For Online Business Success

You've made the decision to put your business online. Good for you!

Now, before you start salivating about running to the bank with your new found gold mine rewards....step back and make sure you've covered all the bases. Remember....this is still a business. Having a well thought out plan and success strategy is just as important online as off ... maybe even more so.

Watch this video and make sure you follow the 6 "Must Do's".

Wednesday, May 22, 2013

How A Passion For Cooking Changed Her Life

Do you have a burning passion you desperately wish you could turn into a business that would not only make money....but give you days filled with the satisfaction of doing what you love most? That's not just wishful thinking .... many before you have been VERY successful following their dreams and getting well payed to do so.

Why not you?

Before you throw away your dreams ... take a deep breath and tell yourself "yes, I can". Just watch this video. It'll inspire you to follow YOUR dreams. Plus it'll show you how to get there. Remember....BELIEVE.

Saturday, May 18, 2013

OP-ED...Who Is Next On IRS Firing Block?

Over the past week there have been a few surprises appear with the IRS and there have been a few acknowledgements which many assumed were involved finally appear and proven. Now the larger question still needing to be answered is “who are the persons to be fired or due for forced early retirement?”

There has been many odd bits of information released yet not enough of that information seems to make sense as it leaves open holes which only leads to more questioning that makes all personnel within the IRS including the White House administration do a very odd version of Chubby Checker’s song “The Twist” in an attempt to get more comfortable when responding. It can only make one seem to think many were involved and no one wishes to give an honest or truthful answer.

This means there will be more hearings to take place over the coming weeks if not longer until information has been fully disclosed. God help them all as one can only hope someone will turn and use common sense in doing the right thing and stating the real facts and ONLY the real facts.

OP-ED: Who is next on IRS firing block? | A Passion 2 Write

The 4 Top Small Business Advertising Concepts

Every small business has to advertise to get consumer attention but the question each business owner asks themselves is how best to do bring attention and get sales. Here are four top advertising concepts that can help draw in profit as well as customers:

1) Convince your client or consumer why your product and/or service is the item that is of benefit to consumer’s needs and what makes it more beneficial in comparison to competitor’s.

2) Create a unique vision when speaking with consumer about using product or service so s/he can visually see product or service's usage including how that item will fit into a daily purpose.

3) Provide product or service demonstrations to consumers. Example: Sweetness For U provides fresh cupcakes every Monday afternoon from 12 pm to 2 pm and has different flavors every week to bring in new customers. Another example, Weston Accounting Service provides free 30-minute tax consulting appointments to new clients every Friday.

4) Share business skill with others through goodwill intentions. For example, Santana’s Mexican Eatery just opened. To announce the grand opening the owners made a visit with fresh samples to the downtown Chamber of Commerce at lunchtime with two dishes 1) a fish taco and 2) a cheese enchilada. Samples were handed out including a family invitation and map to the restaurant for the evening’s grand opening.

The 4 top small business advertising concepts

Want More Customers? Use Your Own Website Instead Of The Yellow Pages

You have a small business and think you are doing all the right things to get customers in your door...and to keep them coming back. You use yellow pages, newspaper ads, Smart Shopper publications, direct mailing, fancy displays and signs on your exterior, have a presence at local events, and you may even use email a little bit. But is that enough?

Short answer ... NO! Especially in today's world. New customers aren't going to drive around looking for you. Most print media is drying up. Direct mail just ends up in the trash. The yellow pages are so yesterday. This is the digital age. Customers are going online to find what they want ... and where they can get it. Plus, encouraging potential new and repeat customers is easier when you have a website to refer them to where they can visit to keep up to date on your latest specials and promotions, new products and services, sign up for a emailing list, and maybe even place new orders with "repeater" incentives.

Bottom line is you HAVE to have an online presence even if you are a brick and mortar storefront business. Watch this video to learn more about why ... and more importantly how.

Friday, May 17, 2013

Top Small Business Marketing Concepts For Building Sales

The ability to achieve sales and profit in today’s economy is very difficult due to consumer’s watching their monthly budget. Small business owners are feeling the drop in profit because consumers cannot spend money as easily and it does cause a lower profitability margin. For business owners, there are a few marketing techniques to consider which may improve or raise customer numbers.

1) Internet: Just about everyone has a computer these days, both consumers and business owners, so the Internet is a wonderful tool to take advantage of for marketing. A strategic plan of how to market your business should be determined as there are many ways to market your business on the Internet such as

a. Build a business web page

b. Create a Twitter account

c. Use Facebook

d. Build a business blog

e. Create a LinkedIn page

2) Local Community: The local community is another way to let everyone know you are available and able to help those in need of your business. A great way to let the community be aware of your service is by appearing at local events with business cards and introducing yourself. Another helpful way to get the word out about your business is the local library bulletin board as there may be a section for placing your business card for free.

Top small business marketing concepts for building sales

Wednesday, May 15, 2013

What Will YOU Retire To?

You're nearing retirement age and looking forward to the next phase of your life. Or maybe you want to retire early and try something new and exciting that you've always dreamed of doing. You can only play so much golf, do so many projects around the house, spend so much time gardening, visit the kids and grandkids so many times, read so many books, and so on and so on. Your retirement years should be active, exciting, and rejuvinating....not boring. Plus, with the economy the way it is today...and probably for some time to come...having an additional income would be a big help too.

Why not start a small business online focused on a burning passion you've always had. Something you can have fun doing AND make some money at too. How you say? Easy...just watch this video to get some ideas.

Saturday, May 11, 2013

Does Your Business Have A Magic Touch?

Ok...you're all set up with an online business. You think. You have your niche identified, your website up and running, you've done all that search engine optimization stuff, you've even done some offline advertising to get some initital traffic to your website. Now you just sit back and watch the money roll in, right?

Not so fast. Are you sure you've covered ALL the bases?

Watch this video to see if your business has the "magic touch". Without it, you're just spinning your wheels and on the expressway to nowhere.

Thursday, May 9, 2013

Using the SWOT analysis matrix in business

Most small business owners are aware the SWOT analysis matrix and the benefits provided when used to enhance the strategy and structure within. For example, SWOT analysis is used to define strengths, weaknesses, opportunities, and threats of a business. According to Investopedia, SWOT analysis is “a tool that identifies the Strengths, Weaknesses, Opportunities, and Threats of an organization.”

View slideshow: SWOT analysis and matrix

The variables within a SWOT matrix manage both internal and external analysis. For example, the internal analysis can be performed by using the strengths and opportunities variables whereas the external analysis can be achieved by using weaknesses and threats variables. It may seem complex yet these two matrices are quite simple to manage for short-term and long-term matters. Tracking the strengths and opportunities of a business can be done every so many months as it will allow updates and enhancements to be reviewed.

The second matrix is the external analysis because of what two variables are used, Weakness and Threats. The first variable is used to seek out the weaknesses of business that can effect growth. The second variable determines threats from competitors that can cause difficulty in moving forward, obtaining customers, and building stronger market growth. Both internal and external analysis matrices work together in the end to build a full dialog of business goals for future growth potential.

Using the SWOT analysis matrix in business

Wednesday, May 8, 2013

Pinterest For Business....Social Media Marketing

Unless you've been under a rock lately....or live your life in a sheltered dark ages bereft of anything to do with the digital age....you must to have heard of, used, or seen Pinterest. Pinterest is an online community of millions of people sharing tips, ideas, advice, gadgets, and just about anything and everything they have a passion for, are in want of, or solved a problem with. Can you see the amazing potential here for your business? Believe me....a lot of small businesses already have. What about YOU?!

Watch these 3 videos and you'll learn all you need to know about how YOU can take advantage of the Pinterest phenomenon to boost YOUR small business success.

Tuesday, May 7, 2013

Universal Health Care is a train wreck coming to your town

Senior Democratic Sen.Baucus recently stated the universal health care was a “train wreck” and shortly after that term was given, he stated he was going to resign and not plan for another run. It makes a person wonder many key points about this. Let us consider the main question why is it this type of bill was even passed without being read to begin with? Oh wait, Nancy Pelosi forced health care through by stating the "2,000 plus page bill needed to be passed first” and then everyone in Congress could read and change things as necessary.

Well guess what, now it is passed and now the problem child has become a serious threat to not only the American economy, it has become a threat to the American worker as well as the American small business owner because of the financial numbers being reported by the CBO. It would seem ever since this nightmare has been uncovered, new numbers are growing higher and larger like an uncontrollable virus.

In order to deal with this “train wreck” before it happens all small business owners must take one of two options, lower the amount of workers within the business or lower the amount of hours being worked from 40-hours to 29-hours. By performing both actions, small business owners can 1) eliminate the having to pay a fee for the mandate and 2) eliminate having to offer universal health care to employees.

More small business owners will need to take advantage of the above, as they cannot afford paying new small business taxes including this outrageous fee being wanted by the federal government. What makes the matters worse is this mandate and universal health care has become more expensive the further information discovered. The federal government is attempting to cover up information and force a train to pass by all small business owners but it is not ethical for that action to take place. That train will certainly wreck before it arrives and cause severe damage regardless of what is in the way.

Universal Health Care is a train wreck coming to your town

Saturday, May 4, 2013

Building An Online Business

You want to start a business, but prefer one with the freedom to work from wherever you want....whenever you want. Rather than a more traditional brick and mortar store front business....you dream of "going online" with your passion. Smart move. One thousands of other people just like you are trying every week. But before you run out and just throw up a website on the World Wide Web hoping that customers and sales will soon follow.....do your homework. A little planning and effort upfront will save you tons of frustration later.

With that in mind here's a must watch video to get you started on the right path to a successful online business.

Friday, May 3, 2013

Steps to follow when preparing for a job interview Pt 2 of 2

How do you answer questions from the hiring manager, do you respond with short answers or are they fully descriptive? Do you come prepared with questions or are you unsure what to ask? Are you someone who sends a thank you note the day of the interview or do you wait to hear from the hiring manager? These are the items to be aware of during the interview process.

Avoid short answers; instead provide descriptive thought and replies

During a job interview, there is a good chance the type of questions asked could be varied. A job candidate may find it helpful to consider previous work experience and/or any business skill that has been used. Hiring managers like to hear how job candidates will use their business experience and skills; it is quite okay to provide long answers when responding to interview questions.

Be prepared with questions during the interview

When reviewing the job information it would be best to write down a few brief questions to find out more details. For example if there is a question regarding the skill requirements that can be answered during the interview. Another question to ask could be about the company itself that was seen on the website. One question never to bring up during an interview is the salary as it will turn off a hiring manager and any chances of being a possible job hire.

After the interview follow up

During this economy, companies are taking longer with hiring the right person. The reasons for these actions are not just the slow economy as many would be quick to blame it is actually the high competitive numbers in job seekers that are on today’s market. Many persons have been laid off so in turn there are many who are currently job seeking. Because of the high number in job seekers, it has caused a longer period for interviewing and reviewing of resumes to take place as business owners want to find the best person for the job.

The best job seekers can do in this situation is to follow through after the job interview has taken place with a thank you note and showing they do have interest in the job position. Job seekers can log the date of interview, check off note being sent, and then wait for a week. Should a week pass and there be no word from that particular company, it would be a reasonable period to contact them for an update on the interview status.

Steps to follow when preparing for a job interview Pt 1 of 2 - Omaha Careers | Examiner.com

1. Research the corporation or company

Research the corporation or the company using Google search engine to discover more about basic information. It is best to do this type of thing the night before and take notes while researching so you are aware. Learn a little bit about the company history, the product and/or service being provided to consumers.

2. Practice Interviewing

Ask a friend to help you on this and respond to the questions that are asked during a job interview. These types of questions can be located by seeking About.com for the exact keywords "job interview questions" without using the quotation marks. After you have practiced responding to the questions a few times, the answers will come more naturally. Do keep in mind, hiring managers ask different questions so it will be different from job to job upon what is asked; it is best to try all of them just to be ready for anything.

3. Dress for success

The night before plan out exactly what will be worn to the interview so all is sitting out and prepared and waiting to wear after stepping out of the shower. Whatever has been chosen, it is important to be sure the clothes will make a good impression and not be too over the top. So choose wisely whether it be a suit for men or a black straight skirt with blouse.

4. First impressions count

Even though nerves may be present, the first meeting with a hiring manager is an important moment. An employee can show positive attitude by greeting his or her hiring manager first with a smile then with firm handshake and lastly by introduction. That combination will show confidence and the readiness for discussion about the job opportunity.

Steps to follow when preparing for a job interview Pt 1 of 2 - Omaha Careers | Examiner.com

Thursday, May 2, 2013

May local job fairs are planned in Omaha, Nebraska

Did you know there is a local job fair coming into the Omaha, Nebraska area for the month of May? The first job fair is Omaha Jobs Wanted and it will take place on May 15, 2013 from 10 am to 2 pm at the Metropolitan South Campus (27th and Q) in Omaha, Nebraska. Visit the above link to complete free early registration before the event and to obtain directions to the campus. There is an approximate count of 30 employers (or more) to attend the job fair.

On May 16, 2013 at the Omaha Public Library from 10 am to 2 pm there will be the “John Bernardi Job Fair” held. The Omaha public library is located at 2868 Ames Ave in downtown Omaha, Nebraska for all to attend.

The Urban League of Nebraska is also helping persons who are job seeking by holding meetings every Tuesday at 10 am and 1 pm. Including those meetings persons who are interested there are workshops that can be attended during the month of May.

Another job fair planned for the month of May will be unique. Not only is it for nine days, this particular career fair is focused on job seekers who are seeking employment with colleges or universities. The job fair has uniqueness, as it is accessible for job seekers. The nine-day period will also allow visitors to schedule a time more convenient during their schedule. The job fair is sponsored by ScholarlyHires.com and this job fair can be visited from May 7 to May 16. Scholarly Hires does request that all persons who wish to attend the job fair please freely register for the up and coming fair. By doing this registration he or she will be notified with news upon the upcoming events. Scholarly Hires also has a group which can be accessed for free on LinkedIn if desired.

May local job fairs are planned in Omaha, Nebraska

Wednesday, May 1, 2013

How A Small Business Can Create A Facebook Page...And Why

Watch this video to learn everything you need to know about how to create a Facebook page for your small business.