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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Saturday, March 30, 2013

How To Market Like Google

Google is a content marketing expert.

I can hear you saying, “Huh? But they’re a search engine!” But stick with me. Ever heard of Google Doodles? They’re fun changes that Google makes to its logo in honor of holidays and other notable events. They’re also an example of content marketing at its best. And you can do it, too, on your own blog, on your own web site, with your own email marketing campaign.

The great thing about Google Doodles is that they’re entertaining, interactive, and highly shareable. They’re also effective – web sites related to the day’s doodle topic have seen significant spikes in traffic thanks to Google’s fun marketing practices.

Here are four ways to take the core spirit of Google Doodles and apply it to your own content marketing plan.

Read more here....

How To Market Like Google

Saturday, March 23, 2013

How An Offline Business Gets Online Sales

As you can imagine, farmers aren’t spending too much of their time online. But Earth Fortification Supplies Company (Earthfort), a business that helps with management of soil biology for agriculture, markets to farmers.

So it’s no surprise that most of Earthfort’s subscribers come from offline sources. But what might be a surprise is that Earthfort has a lot of people confirming their subscription and reading their emails, and have 0 complaints on all emails sent thus far.

Earthfort’s goal with email marketing is to increase sales – and that’s exactly what they’re doing.

How do they do it? By doing things right.

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Increase Online Sales

Saturday, March 16, 2013

Is Your Online Business As Profitable As You Think It Is?

The general belief is that e-commerce is more profitable because it does not require physical stores, but there is a lack of visibility to the real costs associated with the online channel. Check out this interesting discussion about the blind spots that may cost retailers dearly. New business intelligence tools can help online retailers shift their focus from top line to bottom line.

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Is Your Online Business as Profitable as You Think?

Saturday, March 9, 2013

Small Business Marketing Services & Tips

Small businesses are very important to the american economy but have been taking a beating under the Obama administration. This article includes free marketing services and tips for small companies to manage their own marketing campaigns in this down economy. There's a ton of resources, insights, and on target advice every small business should take advantage of....while you still can.

Read More Here....

Top Free Marketing Services and Tips for Small Businesses