Sure, Twitter, Facebook and RSS can be nice, but there’s just no comparing them to the raw power that comes with invited access to your prospect’s inbox.
Of course, with power comes risk, and the same is true with email marketing; do it wrong, and you’re toast – the moment you’re seen as junk mail, your open rates will plummet and your spam complaints will soar, your deliverability will drop and your account may even be suspended.
In other words, your emails won’t get through, and when they do, nobody will listen or care.
So how can you make sure that doesn’t happen to you? Probably not the way you think…