I can hear you saying, “Huh? But they’re a search engine!” But stick with me. Ever heard of Google Doodles? They’re fun changes that Google makes to its logo in honor of holidays and other notable events. They’re also an example of content marketing at its best. And you can do it, too, on your own blog, on your own web site, with your own email marketing campaign.
The great thing about Google Doodles is that they’re entertaining, interactive, and highly shareable. They’re also effective – web site’s related to the day’s doodle topic have seen significant spikes in traffic thanks to Google’s fun marketing practices.
Here are four ways to take the core spirit of Google Doodles and apply it to your own content marketing plan.