On top of all that, you need to actually promote your winery, and that can take your glass from full to overflowing. So any ad campaign you run had better be worth the time and effort.
Email Marketing Is Worth It
Email happens online. Your ad isn’t on a billboard or in a magazine, where people have to remember to look you up later. It’s in the inbox, just a click or two away from your web site. Your subscribers can set up a visit or order a shipment in a matter of seconds.
Email also lets you focus your dollars in the most efficient places. Why pay to market to people who don’t drink wine? Email’s opt-in nature means you only advertise to people who are already interested (and therefore, most likely to respond).
And once people have opted in, you can keep up an email conversation endlessly. Once you have someone’s permission, you have endless chances to engage them. And an engaged subscriber often becomes a customer.
Finally, email is a conversational medium. When people see your ad and wonder, “But would they mind if I brought my dog?” or “Could 12 of us show up without a reservation?” they can just hit “reply” and ask!
Emails provide potential customers with the information they’re looking for. It can invite your current customers back to visit and buy that favorite bottle again. When your winery may otherwise slip out of mind, email can bring it back.