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Thursday, October 4, 2012

Most Important Principle For Enhancing Productivity In The Digital Age

Selectivity.

Communications and expectations are two vital elements in achieving it.

To an extraordinary degree the age in which we live is requiring us to redefine selectivity and the degree to which communication and expectation contribute to it.

Consider simpler times a few years past (say 100). Selectivity was not so necessary in many venues as a means of survival on a day to day basis. We relied on others extensively for our well being from our local store to our banker, from the policeman to the politician. And we knew them all better, we could reach out and touch them and we were not viewing them in sound bites and web sites, nor were we being bombarded with multiple forms of input to digest about them.

Mass marketing and communications has created expectations beyond reality in venues from romance web sites to building wealth. We must come down to earth and become much more sophisticated in the manner with which we view all this input and sift it in a meaningful way. If we do not we run a high risk and that fact is inescapable.

To a very large degree this is a personal responsibility.

Never forget that its all about the people and what we do and how we communicate must be easily differentiable and understood by other people.....its easier to forget than you think.

The minute we do forget and start focusing too much on the tools is when things start to go astray, its that every busier, even more productive - yet results aren't happening trap.

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