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30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Thursday, October 25, 2012

How To Estimate Start-Up Expenses

To estimate your start-up costs, I suggest that you first evolve demographics for your anticipated customer base that allow you to develop a marketing plan from the customers you wish to reach with your product information. Demographics are generally available at web sites such as the US Census Bureau and resource centers at these links .....

U.S. Census Bureau

Resource Center

Seek information about individuals who are likely to buy your services, such as, location, economic needs, community conditions, and similar information that would allow you to gear a marketing plan toward a population of buyers you wish to impress.

When researching on web sites I recommend that you change your search key words. Here is a list of preface words that you should consider followed by words identifying your product when searching on Google or like sites:

** Financial Forecast
**Anticipated Revenue
** Future Market
**Sales and Revenue
**Market Coverage
**Industry Forecast
**Market Trends
**Market Data
**Forecast Data
**Others you may think of implying data and information in the past, present or future.

Sometimes the information doesn't jump right out of the page at you. You have to give some thought to how you are going to use the data and be willing to look at it at face value and think about potential underlying support it may be providing to your premises. You may have to change your focus from a technical one to a business one and elevate your view of information, then interpolate downward.

Consider downloading the following articles from the second, vertical, Box Net "References" cube in the left margin of the link below:

"How to Develop a Marketing Plan"

"Gathering Market Research"

Small To Feds

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