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Monday, May 21, 2012

Social Media As A Tool For Small Business Marketing

Social media platforms like Linked-In and Twitter are tools; but vital ones. Technology is getting better at making these tools easier to use. Many aspects are free.

I have found that most of my successful small business clients understand that core content of a base web is the preeminent feature of social media, but from there, effective networking is also a strong contributor.

You must network a core content and let it do the work for you, building connections around it like spokes on a wheel. Don't think only of Linked In, but expand your efforts to grow connections to other venues as well and use your core content to create synergism.

I set up a Google blog as an extension of my volunteer work that blossomed into a web site ($10 a year to buy and convert it from a blog to a domain in my name) containing the basics of entering and succeeding in the venue as well my books and articles on the subject for download via Box Net (also a free application)

The idea was to refer clients to article links at the site to avoid repeating myself over and over to new business clients and still keep myself available for specific inquiries and problems.

I linked everything together on "Linked In" and began answering questions at the "Answers" feature there as well as registering at many of the free applications for networking web sites on the Internet to see how that could benefit my work. Twitter, BlogCatalog, Facebook, Widgetbox, Friendfeed, Ning and similar free applications served my site well. The Adsense Feature added cash flow. Roughly 30% of my clients began coming via Linked In or Linked In related networking.

The result has been heavy traffic, good efficiency in supporting in excess of 5000 counseling cases and virtually no expense to me as a volunteer working for a non-profit organization.

Be prepared to provide information, samples and valuable service gratis as a marketing tool. Introduce yourself and then immediately engage the client with your presentation tools available to bring your expertise to whatever topic they are interested in.

Let them take you where they want to go with their concerns and their needs. Apply your presentation tools and expertise dynamically on the fly in a sincere manner to those concerns and needs and you will have their ear.

When the dialogue begins to revolve around a specific scope of work that can be identified, quantified in terms of hours and a schedule, reduce these details to a quotation and ask the client to consider it.

Remember to quote and bill what the client can afford and grow with him.


Above advice courtesy of Kenneth Larson from SmallToFeds


Andi Steward said...

The internet is slowly becoming integrated with our lives. People rely on online information for news, communication and, recently, business. To date, one of the most effective strategies in promoting brands, products and services is online marketing blog. online marketing help

Anonymous said...

They have neglected or can we say they are unaware the only way
to survive with this time is really a two-way
communication media which embraces not just the traditional but online media platform.
Trust me on this, if you lead with your biz op, this sample social media marketing plan will be
a complete waste your time. Most enterprises are now hiring a dedicated community manager for creating, monitoring and regularly interacting on the Social Networks.
Starting a Social Media Marketing Company with Stuff You Already Have.
There has been a popular, and very inaccurate, perception on the part of many businesses that social media networking
is a cost-free way to publicize your business.
So the key to marketing yourself and your business on Facebook is to ADD VALUE.

For this, you will get services like PPC, content creation, fan page creation, and managing
the entire social account. Consistently updating will help you gain organic search engine placement and establish credibility.

socialmention - very much like Google Alert but for social media only.
You will be 'in the loop' regarding shows and
art events.

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