Featured Post

30 Do’s And 20 Don’ts In Starting A Small Business

Small scale businesses are easier to set up compared to the middle or large scale businesses that require more time, feasibility reports, ad...

Thursday, March 15, 2012

Small Businesses That Don't Have A Website .... Why Not?

If you're one of the small business owners who doesn't have a website and you're easily offended, don't read on.

Now, the more I think of this, the more I realize that the small business owner is still thinking like a car-repair guy, like a contractor, like a lawyer, like a pizza man, like a limo service guy, and they're NOT thinking like a BUSINESS MAN/WOMAN.

THEREFORE, they do not recognize the OPPORTUNITY that this TOOL (called a web site and the internet) represent. They are not thinking about the business benefits, not doing a cost/benefit analysis, not researching what a low cost of customer acquisition this can provide, etc. They're not thinking about gaining another customer, increasing customer value, increasing customer purchasing frequency... What they ARE doing is trying to make a better pizza, install a roof faster and more securely, learning about building code, trying to win that case in court, etc.

THEN, they're thinking, "my product/service is so good that it will sell itself. My business runs on word of mouth." Not realizing there's no such thing. The customer will go to the next pizza joint if it's just as good, but more convenient, cheaper, or whatever. The customer will ALWAYS go to the business that markets itself to the prospect in such a way that the prospect is persuaded to come in and then satisfied beyond expectation, and then GUIDED through a carefully thought-out process to bring him/her back, and a system of generating referrals.

THAT, my friends, is what I see as the main reason why small business owners don't have a web site. They're not thinking like a business person, but rather like the best (fill-in-the-blank) at what they do. So, since this tool doesn't help repair shoes, install roofs, solve cases, kill disease, or make a better burger, it's a topic they'll put on the back burner until... well... they have more time. And nobody ever has more time.

The job now is for the small business owner to realize he/she needs to put on their business hat, and discuss business, and what he/she needs/wants to accomplish with their business, and then find a website services that can help them accomplish that.

Once he/she puts on the BUSINESS hat, then the topic of having a web site, designing it right, having the right tools attached to it (autoresponders, contact info capture page, upsells/cross-sells/downsells, special offers), having the right promotional strategy (SEO, PPC, articles, video, blogs, social media, etc) ... THEN this will make sense to him/her, and then they'll see the real beauty of having a website presence because their small business will flourish!

Put on your business hat and take advantage ot this resource ... it'll help you get online quick, easy, and cost effectively:

Small Business Website

No comments: