Business owners are always looking for new ways to attract customers. Newspaper, radio, and television absorbed media budgets until the advent of online marketing roughly ten years ago. At Web4Retail (an online marketing firm), we educate and inspire small businesses on the benefits of social media and how it can attract new customers if managed correctly. Below are some first steps into the world of social media:
1. Create a Facebook Fan Page
There are lots of ways to get creative and engage your customers, and then their friends become your fans and customers too. It’s best to ask an expert to help you set up your page and manage the day to day maintenance.
2. Tweet Special Offers or Advice Daily Via Twitter
Sprinkles Cupcakes is just one business that encourages customers in its stores and on its Web site to follow the company on Twitter. Every few days, the company sends out messages such as “Celebrate National Chocolate Cake Day! The first 50 people to whisper “rich” at each Sprinkles receive a free dark chocolate cupcake.” That gets people into the shop — and most times they buy another cupcake and a drink.
3. Encourage Customer Reviews on Yelp
4. List Your Business on Google and Yahoo