Featured Post

Supporting Veteran Owned Small Businesses

This video shares examples of a few veteran owned small businesses. Feel free to comment and share your own examples with website link belo...

Thursday, May 19, 2011

How Can Small Businesses Beat The Economic Bad Times??

One of the best things we ... as small businesses ... can do to turn around the economy is work together and share best practices. Doing so creates an environment where those who are struggling can improve, those who are surviving can thrive, and those who are winning can lead and shine.

Some examples of such master mind brainstorming and sharing include; think big - if you are local think regional, if you are regional think national, if you are national think international – there’s customers out there just further afield; go back to basics, call your customers and ask how you can be of more service.

With this goal in mind ... help others and be helped yourself .... what tips would you share?

It's easy .... simply contribute your thoughts as comments to this blog post. Come back .... read .... share some more .... and don't forget to pass it on.

So .... what are your tips???

1 comment:

Neil Licht said...

Retool how and where you go after business take a look:

Quick starting solid business growth
by Neil Licht, CEO, HereWeAre callhereweare@verizon.net

The web and the fact that folks automatically source on line at precisely the time they need something presents a new and different selling challenge to the tried and true business growth approaches, especially for small business:
To survive and thrive a key growth issue is How to Re Tool messaging and sales approaches to proactively be where our target audiences “hang out” and leverage that to Capture Business in our "everything's a commodity" mentality Market Place
This has nothing to with having a web site and everything to do with understanding and using on line strategic and tactical tools to gain a go to reputation.
Given that, Before you begin your journey to gain a "go to" position and prospects, you need to do some homework first:


While we all want to grow our businesses as painlessly as possible, there is some important homework to be done first in order to see the paths and avenues to take when trying to gain traction for a product or service so sales can happen.

Look at these key issues in strategic positioning, messaging, understanding your target audiences and actual selling approaches that need to be addressed to get YOU sales:

• Where is my target audience Who are they
• What do they care about
• How do they source
• Where do they go for industry updates and information and how do you get featured "there"
• How do I think from the point of view of my target audiences so I can relate and connect
• What do I specifically "say" that can instantly capture the targeted audiences, prospects so they want to talk
• How do I differentiate myself from the pack so I get called
• How does my target audience evaluate issues and solutions
• How can I define my key audiences and position to be of service to each audience so they want what I offer
• How do I become a featured speaker at events and establish my position as a go to expert

That reveals where target audiences are, where their "influencers" are and where you should be active via articles, social media, blogs, email, newsletters to create a "go to" national presence and reputation.

Next, using what you found, apply 2 key sales axioms as the road map for tapping into what you learned, using/leveraging each identified path and for messaging accordingly in each avenue you found that can create calls, buyers, get attention and position you as the go to source:

* Axiom #1: People do things for their reasons, not yours.

* Axiom #2: Imagine the prospect has a sign on his forehead that says “so what”

These two principles guide the selling process, whether in letters, emails, your web page, blog or in person. If you remember these two axioms, your sales reach outs and what you say in them will come out as grabbers and connectors with issues and concerns that prospects interested buyers have, not as product pitches and then link/position what you "offer" as a way to solve those issues.

Understanding this thinking in target markets and constructing your reach outs based on the 2 sales axioms can get you the desired national presence and reach that you want plus the all important interested "real" prospect that you want.

Regards, Neil Licht, CallHereWeAre callhereweare@verizon.net
See this articles link for more insights: http://www.mentrepreneurs.com/Groups/HowtoArticles/tabid/68/articleType/AuthorView/authorID/41/ndlicht.aspx