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Thursday, February 4, 2010

Help With Public Relations For Small Business

Lotus Public Relations helps companies in fast moving industries to utilize PR strategies for the media and social media to drive sales and revenue. They work with companies from start-up to grown-up, helping them energize their PR programs to get noticed by the people that matter most to them.

They have developed two programs for small businesses that help get them a jump start on their own PR efforts. The first is a PR Boot Camp that covers all the basics of a solid Public Relations and Social Media strategy that small businesses can follow. The second offering is a Mastering The Media Huddle that teaches spokespeople the tools and techniques for working with the media and nailing the interview time and time again.

Here are brief descriptions of the programs from Lotus Public Relations:

PR BOOT CAMP …..

Public Relations has become one of the most effective ways to grow a company brand, promote products and gain customers. With the changes in the media landscape, the rise of social media and the decline of newspapers over the last few years, many business owners are left unsure of how to approach PR to help build their business. Lotus Public Relations' PR Boot Camp is aimed at helping small businesses understand the media and social media landscape and the practices and techniques of a good public relations strategy.

Participants will learn all the elements that go into a solid PR and social media strategy, how to write key messages that will resonate with the press and how to run their own PR and social media campaigns.

MASTERING THE MEDIA HUDDLE …..

As entrepreneurs, you are the spokespeople for your own businesses, the visionaries in your industries and pundits of what’s happening right now; and if you’re not, you should be. As Chief Executive Spokesperson, you need to practice the delivery of your own key messages and how to deliver them to the media, so that they reach your audience, every time.

The “Mastering the Media” huddle, is Lotus Public Relations' signature communications training session that is taught each semester at NYU’s Graduate School of Journalism ….. and to top executives from clients around the world. In this huddle you will learn:

- 5 Unbreakable Rules of Media Relations
-10 key tactics to get your message across with polish and passion
- 8 kinds of journalists, and how to uncover their secrets for getting you off message

Participants will walk away with the basics of working with the media, handling tough reporters and becoming a proactive advocate for your company.

Note The “Mastering the Media” 1-day training normally retails for $5,000 per person.

For more information go to LotusPR

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