Featured Post

Customer Service Can Make Or Break Your Business...CHOOSE

Here's a few videos illustrating both the good and bad of customer service in a hotel/hospitality setting. Where possible a little humo...

Saturday, October 22, 2016

Email Marketing For Non-Profits

So you can focus on changing the world, you need a system you can set up to handle your marketing.

And a guide to show you how to use it.

Ready To Start Marketing With Email?

Email can help you build an audience and raise awareness for your cause. And if you’re looking for more donations, email outperforms social media and search when it comes to conversions.

As a nonprofit, you’re focused on raising money to tackle some of the world’s most pressing issues, assist those in need and support worthwhile causes. That doesn’t leave a whole lot of cash left over for the marketing budget.

But you do need to market in order to find supporters. So you need the medium that gets you the best return on your investment.

Beyond keeping the expense sheet in check, though, email is an essential tool to help your organization grow and succeed. It can be forwarded, so you can reach a wider audience. It can be replied to, so you can build relationships with interested supporters.

And when it pops up in the inbox, it serves as a rallying cry for your cause.

Best of All, You Don’t Need a Marketing Firm

This guide takes you through everything you need to know to market with email.

In it, you’ll learn:

•How to determine the purpose of your campaign
•What you need to set up before you begin
•How to attract subscribers to your emails
•How to make sure subscribers don’t miss your most important messages, no matter when they sign up
•How to auto-email directly from your blog

You’ll also see how some of the leading nonprofits use email to build support with screenshots of their web forms and messages.

Ready to get the word out? Download the guide.

To download your free Guide To Email Marketing For Non-Profits click on the below link:

Email Marketing For Non-Profits

Discount for Non-Profit Organizations

In many cases, email marketing can directly contribute to the fundraising abilities of non-profits, but those funds won’t come in immediately.

To help offset the costs of getting started, we offer 3 months of service free to non-profits opening new accounts, followed by a 25% discount on invoices from there forward.

To qualify, print the order form, fill it out and either mail it to us or fax it in to (+1) 215-701-8733 along with your valid 501(c)(3) paperwork.

Wednesday, October 19, 2016

Email Marketing For Real Estate Agents

Emailing each individual client can eat up your whole day. Email marketing let’s you message groups. You’ve just got to set it up – which is what this guide is for.

There’s no denying that the life of a realtor is a busy one. Between carefully crafting negotiations, quickly moving housing inventory, and following up on the latest listings and sales, it can be difficult to find time to get it all done.

Fortunately, there’s a simple way to propel your business and maintain your relationships with clients and prospects.

Email marketing not only makes it easier for you to stay in touch with an unlimited number of clients and prospects, but it can also play a huge role in building lasting relationships and closing sales.

To help you learn more about the ways in which you can use email marketing to grow your business and connect with your clients, check out this free guide.

Throughout the guide, you’ll learn:

•Seven ways to grow your subscribers
•Eight content ideas to help you get started
•Email best practices to ensure that your email marketing is a success

To download your free Guide To Email Marketing For Real Estate Agents click on the below link:

Email Marketing For Real Estate Agents

Saturday, October 15, 2016

What Email Marketing Can Do For Your Band

No label? No problem.

Trent Reznor and Collective Soul shunned agencies to market themselves. With the right tools, so can you.

The music industry is rapidly changing.

Record sales are down and recording labels have smaller budgets. As a musician, you now have to look at what labels used to do for bands, then figure out how to do it for yourself – cheaper, easier and quicker than ever.

You may never have thought of it before, but email is the best tool for attracting fans, promoting gigs and even selling your merchandise.

“But I’m an Artist, Not a Marketer!”

You’re probably sitting there at your computer thinking that you already write, play, produce and distribute your own music – where could you possibly find the time to find email subscribers? And once you do, how will you be able to interact with those subscribers and build lasting relationships?

We realize that bands are made up of musicians, not marketers, but it’s not as difficult as you think. Email marketing is the best way to get the word out and generate buzz in our post-CD society. In fact, it’s much quicker and less expensive than traditional marketing methods.

What You Will Find In This Guide

•How famous bands like Nine Inch Nails, Coldplay and Radiohead use email marketing
•Strategies for building an email list both online and offline
•Multiple ways to interact with your fans via email
•Social media strategies
•Much, much more!

Ready to Increase Your Band’s Sales and Profits?

Email is a great way to keep listeners up-to-date on your band’s latest news. And if you’re looking to sell more music, email continues to outperform social media and search when it comes to conversions.

To download your free Guide To Email Marketing For Bands click on the below link:

Email Marketing For Bands

Wednesday, October 12, 2016

Email Marketing For Churches

Billboards, flyers, a marquee on the lawn…these can’t greet new visitors, keep members updated and answer people’s questions. Email can. Let us show you how.

In the past, people stayed in the faith communities they grew up in. Now, they travel for college and jobs, explore their religious options and choose their spiritual home based on research and personal preference.

And with the the new media blitz of the Information Age, churches struggle to attract members in traditional ways. There’s usually not a lot of room in the budget for an advertising campaign.

Plus, there’s only so much one can get across in a billboard. How can someone tell if a church is a good fit in terms of worship style, dress code and doctrine from a picture and a line of text?

How Email Marketing Can Benefit Your Religious Organization

Churches need new marketing. They need new ways to present what they’re all about so spiritual seekers can see if they’re the perfect fit.

They also need ways to make new members feel like part of the community, so they keep coming back.

And for their dedicated members, they need ways to encourage focusing on spiritual matters throughout the week until the church meets again.

Email marketing can help with all of that.

In This Guide, You’ll Learn:

•how real-life churches get people (both members and strangers) to sign up for their emails
•how a church can be active online even without its own web site
•how to keep your emails from becoming (or being seen as) spam
•how the different types of email messages can help you serve new visitors and long time members differently
•ideas for different types of content to keep your newsletter fresh and
•examples of how churches use email to strengthen their faith communities

To download your free Guide To Email Marketing For Churches click on the below link:

Email Marketing For Churches

Saturday, October 8, 2016

Email Marketing For Restaurants

You serve your diners with good food and great service, but once they’re gone, they may never come back. Unless you market with email. Then you can entice them back.

Getting a customer in the door for the first time can cost a pretty penny.

Consider the price of promotions. Every ad means you’ll need more diners just to break even. Coupons can get customers in the door, but they can also seriously dent your profit margin.

And not all of those first-timers will choose to come back – maybe they don’t dine out much, or they didn’t have a great first experience.

Your solution?

Cultivate a regular base of repeat customers. They bring in revenue without the cost of acquisition. Not only does this lower your cost per visit, but “regulars” often deliver free, effective advertisement by word of mouth.

This is easier said than done, however. You may offer delicious food and a pleasant ambiance, but memories of good meals fade and there are plenty of other restaurants in town.

Many restaurants cross their fingers and hope diners will come back on their own, but you’ve found a better way to boost business – email marketing. With this guide, you’ll learn exactly how.

How Your Restaurant Can Use Email Marketing

Inside, you’ll discover:

•What you can do with email that you can’t with coupons
•5 ways to ask people to subscribe to your marketing messages
•A proven method for avoiding sign-up slip-ups
•6 things your emails should always include
•How birthday emails can grow your business
•Examples from other restaurants that market with email
•9 ideas of content you could send to subscribers
•How to get customer feedback with email

With these strategies, you’ll go from just another option on the menu to a popular favorite that customers come back to again and again.

To download your free Guide To Email Marketing For Restaurants click on the below link:

Email Marketing For Fitness Centers

Wednesday, October 5, 2016

Email Marketing For Wineries

With luck, your winery’s visitors will seek out your wines at restaurants and bars. But luck is fickle, so try email marketing instead. We’ve got the recipe right here.

As a winery owner, your plate (or glass) is pretty full. You have a vineyard to tend, wines to bottle and a tasting room to maintain.

On top of all that, you need to actually promote your winery, and that can take your glass from full to overflowing. So any ad campaign you run had better be worth the time and effort.

Email Marketing Is Worth It

Here’s why.

Email happens online. Your ad isn’t on a billboard or in a magazine, where people have to remember to look you up later. It’s in the inbox, just a click or two away from your web site. Your subscribers can set up a visit or order a shipment in a matter of seconds.

Email also lets you focus your dollars in the most efficient places. Why pay to market to people who don’t drink wine? Email’s opt-in nature means you only advertise to people who are already interested (and therefore, most likely to respond).

And once people have opted in, you can keep up an email conversation endlessly. Once you have someone’s permission, you have endless chances to engage them. And an engaged subscriber often becomes a customer.

Finally, email is a conversational medium. When people see your ad and wonder, “But would they mind if I brought my dog?” or “Could 12 of us show up without a reservation?” they can just hit “reply” and ask!

Emails provide potential customers with the information they’re looking for. It can invite your current customers back to visit and buy that favorite bottle again. When your winery may otherwise slip out of mind, email can bring it back.

How Your Winery Can Use Email Marketing

In this free report, you’ll learn:

•The online form that can attract subscribers to your marketing emails
•7 ways to get people to that form
•5 ways to ask people to sign up for your emails in person
•Real-life examples from wineries who are already marketing with email
•A proven method for a sparkling marketing reputation
•10 suggestions for content to put in your emails
•A guide to four common email formats, with examples of how wineries use each one

With these strategies, you can send marketing emails that take your winery from a one-time tasting to your subscribers’ house special.

To download your free Guide To Email Marketing For Wineries click on the below link:

Email Marketing For Fitness Centers

Saturday, October 1, 2016

Email Marketing For Fitness Centers

Every day, people fall off the workout wagon. Entice them back on with email marketing. It’s easy to whip an email campaign into shape – this guide shows you how.

People who sign up for memberships, classes or trials at your gym, yoga studio, aerobics center, Zumba studio or other fitness business may fully intend to make use of your resources to help them meet their fitness goals.

Then life happens. They get busy, and before you know it, they forget to show up once. Then twice. And then you’re out of sight, out of mind.

But not if you take the necessary steps to make sure your gym or studio keeps coming to mind.

And the first necessary step is to learn how email marketing can help you retain those customers.

How Your Fitness Center Can Use Email Marketing to Retain Customers and Grow

In this easy-to-follow email marketing guide you’ll discover

•Why your gym, yoga studio or other fitness business needs email
•How to quickly and easily build a list of email subscribers that you can market to
•The easy way to use your business’ fitness blog to drive customers and prospects back to you
•Ideas and examples of different types of email campaigns to send

To download your free Guide To Email Marketing For Fitness Centers click on the below link:

Email Marketing For Fitness Centers

Wednesday, September 28, 2016

Marketing With LinkedIn & Webinars.....Your Combo For Business Growth

Lewis Howes, an expert in both LinkedIn and webinars, offers his advice for using these platforms for your business.

Lewis Howes was a professional athlete. After a career-ending injury, he wasn’t quite sure what to do next.

He ended up joining LinkedIn and learning everything he possibly could about the (relatively new at the time) social network. In fact, he learned so much about LinkedIn, he co-authored the book LinkedWorking. He proceeded to teach others how to use this social network, including running webinars about using LinkedIn, and this led to him carving out an additional niche as a webinar marketing expert.

Lewis has done well making the Internet his new playing field; he was even named one of the top “100 Most Desirable Mentors” by Genjuice.com. Which is lucky for you, because he talked to us about tips he has for business owners interested in using both LinkedIn and webinars as part of their marketing strategy.

Get The Free Guide

This free guide lays out the tips Lewis shared with us and also talks about concept discussed in his book The Ultimate Webinar Marketing Guide.

You’ll learn:

•How to find leads on LinkedIn
•How to manage multiple social media platforms
•The 7 steps to a successful webinar
•Where email fits into the equation
•What you need to know to move forward

To download your free Guide To Marketing With LinkedIn & Webinars click on the below link:

Marketing With LinkedIn & Webinars

Saturday, September 24, 2016

How To Optimize Your Email Marketing Campaign

Your email marketing platform account (especially if it's from AWeber) holds an awful lot of marketing power. Find out easy ways to use it.

Optimization is about making something more effective. When it comes to email marketing, you want to have the most effective campaign possible. High conversion rates, opens, clicks, traffic back to your website and sales are all important.

Fortunately, there are some best practices you can follow that have proven to work for others.

How To Create an Effective Email Campaign

We’re not going to send you in blind. We’ve compiled data from tests done on our campaigns, test results our customers reported on and case studies from sites like MarketingSherpa to provide some suggestions on where to start on your quest for a more effective campaign.

This guide covers:

•Suggestions for your landing page or web form: in order to get subscribers, you’ll need to convince them to sign up for your mailing list.
•How to encourage brand loyalty: you want them to remember you and stay engaged with your business
•Ways to learn what subscribers really want: if you’re sending what subscribers want, they’ll stay on your mailing list.
•Ideas for compelling subject lines: the first thing the subscriber will see in their inbox is your subject line, and what that line says can determine if they open your email or not.
•Design tips for an engaging email: you want your message to look good, but you also want it designed in a way that’s user-friendly.
…and much more!

To download your free Guide To Optimizing Your Email Marketing Campaign click on the below link:

How To Optimize Your Email Marketing Campaign

Wednesday, September 21, 2016

How To Personalize Your Email Marketing...And Make An Impression

Truly personalized emails make subscribers take notice. Learn how to create them with this cheat sheet.

We’ve all had that experience of opening up an email and feeling like it was written exactly for us. It’s a surprising, delightful experience. And it’s rare.

As rare as that experience is, it should be the one you’re striving toward with each one of your marketing emails. Personalized messages can really make a difference in how much your subscriber appreciates your brand.

But we’re not talking about dropping a first name in the salutation, then calling it a day.

We’re talking about a whole lot more.

Learn How to Deeply Personalize Your Emails

The Personalization Cheat Sheet will show you:

•9 different approaches to personalizing your emails
•6 ways to adjust the dates you’re displaying
•10 examples of personalization done well
•and much more!

If you’re ready to create delightful experiences for your subscribers, download your free copy of the Personalization Cheat Sheet!

To download your free Guide To Personalizing Your Email Marketing click on the below link:

How To Personalize Your Email Marketing